JURNAL ILMIAH EKONOMI DAN MANAJEMEN最新文献

Fundamental Beta pada Perusahaan Properti yang terdatar di Bursa Efek Indonesia Periode 2018-2022 2018-2022 年期间印尼证券交易所上市房地产公司的基本面贝塔值

JURNAL ILMIAH EKONOMI DAN MANAJEMEN Pub Date : 2024-08-09 DOI: 10.61722/jiem.v2i8.2363

Tegar Maulana Hidayat, Adler Haymans Manurung, Jhonni Sinaga

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INFLUENCE OF BRAND IMAGE, CONTENT MARKETING, PRODUCT QUALITY AND HEDONIC VALUE ON PURCHASE INTENTION FOR IPHONE PRODUCTS IN INDNESIA 品牌形象、内容营销、产品质量和享乐价值对印度 iPhone 产品购买意向的影响

JURNAL ILMIAH EKONOMI DAN MANAJEMEN Pub Date : 2024-08-08 DOI: 10.61722/jiem.v2i8.2353

Zelina Sofa Purnama, Arum Fito Pebrian

{"title":"INFLUENCE OF BRAND IMAGE, CONTENT MARKETING, PRODUCT QUALITY AND HEDONIC VALUE ON PURCHASE INTENTION FOR IPHONE PRODUCTS IN INDNESIA","authors":"Zelina Sofa Purnama, Arum Fito Pebrian","doi":"10.61722/jiem.v2i8.2353","DOIUrl":"https://doi.org/10.61722/jiem.v2i8.2353","url":null,"abstract":"This research aims to analyze the influence of brand image, content marketing, product quality, and hedonic value on purchase intention for iPhone products in Indonesia. The research used a quantitative approach with a structured survey involving 97 iPhone user respondents. Data were analyzed using validity, reliability, descriptive analysis and multiple regression tests. The research results show that product quality and hedonic value have a significant influence on purchase intention, while brand image and content marketing do not show a significant influence. Brand image in this research refers to consumer perceptions of the technology reputation, lifestyle and positive image of the iPhone. Content marketing is evaluated through the effectiveness of video content marketing on social media. Product quality is assessed from various aspects such as reliability, durability and performance. Hedonic value includes aspects of emotional satisfaction and consumers' personal experiences in using the iPhone. These findings provide insight for companies to focus on improving product quality in their marketing strategies to increase consumer purchasing intentions in Indonesia.","PeriodicalId":513440,"journal":{"name":"JURNAL ILMIAH EKONOMI DAN MANAJEMEN","volume":"54 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141929505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Semangat Kerja Guru berdasarkan Lingkungan Kerja di SD XXX 基于 XXX 学校工作环境的教师士气

JURNAL ILMIAH EKONOMI DAN MANAJEMEN Pub Date : 2024-07-26 DOI: 10.61722/jiem.v2i8.2240

Silvia Nursafitri, Achmad fauzi, Dian Sudiantini

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PERAN PENDAMPINGAN UMKM TERHADAP PEMAHAMAN PENCATATAN KEUANGAN SEDERHANA PELAKU UMKM DI SWK TANAH MERAH 对丹那美拉地区小额供资机制参与者进行小额供资机制指导对理解简单财务记录的作用

JURNAL ILMIAH EKONOMI DAN MANAJEMEN Pub Date : 2024-07-20 DOI: 10.61722/jiem.v2i7.2175

Jasmin Azahra, S. Sundari, Jl. Rungkut, Madya No, Gn. Anyar, Kec. Gn, Surabaya Anyar

{"title":"PERAN PENDAMPINGAN UMKM TERHADAP PEMAHAMAN PENCATATAN KEUANGAN SEDERHANA PELAKU UMKM DI SWK TANAH MERAH","authors":"Jasmin Azahra, S. Sundari, Jl. Rungkut, Madya No, Gn. Anyar, Kec. Gn, Surabaya Anyar","doi":"10.61722/jiem.v2i7.2175","DOIUrl":"https://doi.org/10.61722/jiem.v2i7.2175","url":null,"abstract":"Writing scientific articles using qualitative methods because the use of this method can obtain descriptive results carried out during the mentoring period. In the process of writing the article, researchers conducted field observations to see the condition of MSMEs assisted by DINKOPUMDAG in the Tanah Merah Culinary Tourism Center. Researchers also conducted interviews to explore information about the role of mentoring for traders. The research subjects were MSME players in SWK Tanah Merah, the informants interviewed were 2 out of 8 traders because the two samples had represented the population. MSME assistance is very important for the understanding of simple financial recording of MSME actors because it plays a role in introducing, providing material, and implementing financial recording. Facilitators help MSMEs by providing relevant information, especially regarding simple financial records. The results of this study are that MSME actors can understand and implement simple financial records, know business profits or losses, and can classify personal assets with business assets so that they can carry out financial management properly.","PeriodicalId":513440,"journal":{"name":"JURNAL ILMIAH EKONOMI DAN MANAJEMEN","volume":"109 45","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Sistem Informasi Akuntansi Terhadap Efektivitas Penagihan Piutang PT. Sukses Sejahtera Bersama Indonesia 会计信息系统对印度尼西亚 PT.

JURNAL ILMIAH EKONOMI DAN MANAJEMEN Pub Date : 2024-07-20 DOI: 10.61722/jiem.v2i8.2176

Dewi Sinta, S. Sundari, Kata Kunci, Sistem, Informasi Akuntasi, Penjualan Kredit, Efektivitas Penagihan, Piutang Usaha

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Pengaruh Payment Gateway dan Literasi Keuangan Terhadap Kinerja Keuangan Pada Pelaku UMKM di Kelurahan Kebonsari 支付网关和金融知识对 Kebonsari 村中小微企业财务状况的影响

JURNAL ILMIAH EKONOMI DAN MANAJEMEN Pub Date : 2024-07-16 DOI: 10.61722/jiem.v2i7.2127

Eriza Nabila Maharani, Anik Yuliati

引用次数: 0

USAHA EKONOMI KREATIF BERBASIS KEARIFAN LOKAL DAN KORELASINYA DENGAN KESETARAAN GENDER DI KOTA MERAUKE 美劳基市基于地方智慧的创意经济企业及其与性别平等的关系

JURNAL ILMIAH EKONOMI DAN MANAJEMEN Pub Date : 2024-01-02 DOI: 10.61722/jiem.v2i1.825

Universitas Musamus, Merauke Parman, Universitas Musamus Merauke, Jl. Kamizaun Mopah, Lama Merauke

{"title":"USAHA EKONOMI KREATIF BERBASIS KEARIFAN LOKAL DAN KORELASINYA DENGAN KESETARAAN GENDER DI KOTA MERAUKE","authors":"Universitas Musamus, Merauke Parman, Universitas Musamus Merauke, Jl. Kamizaun Mopah, Lama Merauke","doi":"10.61722/jiem.v2i1.825","DOIUrl":"https://doi.org/10.61722/jiem.v2i1.825","url":null,"abstract":"The creative economy sector is one of the business fields for local communities, besides that it can also be a job opportunity for women, especially housewives. Merauke City is famous for its various local wisdom so that it can be a business opportunity for creative economy actors. For this reason, this study aims to identify forms of creative economy businesses based on local wisdom and their relevance to gender equality in the community in the city of Merauke. The approach used in this study is qualitative descriptive. While the techniques used are observation, interviews, and documentation. While the data analysis techniques used are data reduction, data presentation, and conclusions. Based on the results of the research conducted, several forms of creative economy businesses were found carried out by the community in the city of Merauke, including; Noken making, rattan weaving crafts, mebel, making wallets and bags from crocodile skin, and crafts from agarwood. The income generated from creative businesses based on local wisdom varies and greatly helps the family's economy. Meanwhile, women's involvement in the creative economy of the community is still in the business of making noken and crocodile skin craftsmen. However, these can be small steps taken by women in terms of involving themselves in the public sphere, especially in the aspect of earning work.","PeriodicalId":513440,"journal":{"name":"JURNAL ILMIAH EKONOMI DAN MANAJEMEN","volume":"29 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139630805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PERSPEKTIF EKONOMI ISLAM DALAM PERMINTAAN UANG PERNIKAHAN DI DESA LEKOSULA MALUKU UTARA 从伊斯兰经济角度看北马鲁古省莱科苏拉村对婚礼资金的需求

JURNAL ILMIAH EKONOMI DAN MANAJEMEN Pub Date : 2024-01-02 DOI: 10.61722/jiem.v2i2.1025

Asmi Ningsi Umasugi, Arizal Hamizar, Muammar W. Maruapey

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ZAKAT SEBAGAI INSTRUMEN SOSIOEKONOMI PADA MASA RASULULLAH SAW 安拉的使者（愿主赐福之，并使其平安）时代作为社会经济手段的天课

JURNAL ILMIAH EKONOMI DAN MANAJEMEN Pub Date : 2024-01-02 DOI: 10.61722/jiem.v2i2.1026

La Abdul Zayl, Muammar W. Maruapey, Arizal Hamizar

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Analisis Pengaruh Kualitas Produk dan Faktor Harga terhadap Keputusan Pembelian Sebuah Studi Kasus 产品质量和价格因素对采购决策的影响分析案例研究

JURNAL ILMIAH EKONOMI DAN MANAJEMEN Pub Date : 2024-01-02 DOI: 10.61722/jiem.v2i2.990

Leonora Puspa

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