Enigma in Economics最新文献

The Customer Experience Revolution: Building Brand Loyalty in the Age of Digital Disruption 客户体验革命：在数字颠覆时代建立品牌忠诚度

Enigma in Economics Pub Date : 2024-07-23 DOI: 10.61996/economy.v2i1.57

Sasmita Rusnaini, Ariyanto M., Silvia Jessika, Widya Pratiwi, Eva Marlina, Hamirul

{"title":"The Customer Experience Revolution: Building Brand Loyalty in the Age of Digital Disruption","authors":"Sasmita Rusnaini, Ariyanto M., Silvia Jessika, Widya Pratiwi, Eva Marlina, Hamirul","doi":"10.61996/economy.v2i1.57","DOIUrl":"https://doi.org/10.61996/economy.v2i1.57","url":null,"abstract":"The digital age has fundamentally transformed how customers interact with brands. This research investigates the critical role of customer experience (CX) in fostering brand loyalty amidst the disruptive landscape of digital technologies. A mixed-methods approach was employed. A quantitative survey (n=500) of consumers assessed CX dimensions and their impact on loyalty. Qualitative interviews (n=20) with CX professionals explored strategies for optimizing CX in the digital era. Statistical analyses (regression, factor analysis) were conducted on survey data, while thematic analysis was applied to interview transcripts. Quantitative results identified personalization, omnichannel integration, and emotional engagement as key CX dimensions significantly influencing brand loyalty. Qualitative findings highlighted the importance of data-driven CX strategies, employee empowerment, and a customer-centric organizational culture. This research demonstrates that CX is a powerful driver of brand loyalty in the digital age. By focusing on personalization, omnichannel integration, emotional engagement, data-driven insights, employee empowerment, and a customer-centric culture, businesses can navigate digital disruption and build lasting customer relationships.","PeriodicalId":512911,"journal":{"name":"Enigma in Economics","volume":"75 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141812679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of the Development of Accounting Information Systems Research with Bibliometric Analysis 利用文献计量分析法分析会计信息系统研究的发展情况

Enigma in Economics Pub Date : 2024-02-20 DOI: 10.61996/economy.v2i1.53

I. E. Maryanti

引用次数: 0

Analysis of the Use of Artificial Intelligence (AI) in Human Resources Management (HR): Study at PT Semen Baturaja Persero (SMBR) 人工智能（AI）在人力资源管理（HR）中的应用分析：PT Semen Baturaja Persero (SMBR) 研究

Enigma in Economics Pub Date : 2024-01-18 DOI: 10.61996/economy.v2i1.44

Abu Bakar, Syah Amin, Silvia Jessika, Syahwami, Joko Sunaryo

{"title":"Analysis of the Use of Artificial Intelligence (AI) in Human Resources Management (HR): Study at PT Semen Baturaja Persero (SMBR)","authors":"Abu Bakar, Syah Amin, Silvia Jessika, Syahwami, Joko Sunaryo","doi":"10.61996/economy.v2i1.44","DOIUrl":"https://doi.org/10.61996/economy.v2i1.44","url":null,"abstract":"The use of artificial intelligence (AI) in human resource management (HR) has grown rapidly in recent years. AI has the potential to improve the efficiency, effectiveness and accuracy of HR processes. PT Semen Baturaja Persero (SMBR) is one of the largest cement companies in Indonesia. SMBR has applied AI to various HR processes, including recruitment and selection, training and development, performance appraisal, and compensation and benefits. This research aims to analyze the use of AI in HR management at SMBR. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews with stakeholders in SMBR. The research results show that AI has provided significant benefits for SMBR in HR management. AI has helped SMBR to improve the efficiency of HR processes, such as recruitment and selection, training and development, and performance appraisal; improving the effectiveness of HR processes, such as recruitment and selection, and performance appraisal; improve the accuracy of HR processes, such as recruitment and selection, and performance appraisal. AI has great potential to improve HR management in SMBR.","PeriodicalId":512911,"journal":{"name":"Enigma in Economics","volume":"7 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139526108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis and Study of Candlestick Indicators in Stock Trading 股票交易中蜡烛图指标的分析与研究

Enigma in Economics Pub Date : 2024-01-08 DOI: 10.61996/economy.v1i2.32

Nayla Mardianti

{"title":"Analysis and Study of Candlestick Indicators in Stock Trading","authors":"Nayla Mardianti","doi":"10.61996/economy.v1i2.32","DOIUrl":"https://doi.org/10.61996/economy.v1i2.32","url":null,"abstract":"Candlestick analysis is an invaluable tool in technical analysis for understanding stock price movements. Candlesticks provide a clear visual representation of changes in stock prices over a certain period of time. The color and shape of the candlesticks provide a direct indication of buyer and seller sentiment. A series of candlesticks with continuously light colored bodies indicates an uptrend, while continuously dark colored bodies indicate a downtrend. This helps traders identify the direction of overall price movement. Candlestick patterns, such as doji, engulfing, harami, and others, provide signals about potential changes in price direction or trend continuation. Traders can use these patterns in conjunction with other factors to make better trading decisions. The length of the candlestick's shadow or wick gives an indication of market volatility. A long shadow indicates high volatility or significant movement during that period. Although candlestick analysis provides valuable insight, wise risk management remains the key to success in stock trading. Trading decisions should be based on comprehensive analysis and a deep understanding of market conditions. By combining candlestick analysis with other analytical tools, as well as implementing good risk management, traders can increase their chances of success and make more informed decisions in the dynamic stock market.","PeriodicalId":512911,"journal":{"name":"Enigma in Economics","volume":"56 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139447359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Comprehensive Review and Investigation of Business Models 商业模式的全面审查和调查

Enigma in Economics Pub Date : 2024-01-08 DOI: 10.61996/economy.v1i2.31

Alvin Lee

{"title":"A Comprehensive Review and Investigation of Business Models","authors":"Alvin Lee","doi":"10.61996/economy.v1i2.31","DOIUrl":"https://doi.org/10.61996/economy.v1i2.31","url":null,"abstract":"The formulation and execution of a business model significantly influence the achievement and durability of a company. The business model serves as a strategic framework encompassing components such as value proposition, revenue streams, market segmentation, and core operations. Companies must possess a profound comprehension of the crucial components within their business models due to the constantly evolving and intricate nature of the business environment. Market dynamics, technological advancements, and shifts in customer behavior are influential elements in the evolution of company concepts. The value proposition is the primary factor in determining why customers should select a company's products or services. The analysis of business models highlights the significance of establishing distinctive characteristics and advantages that offer additional value to customers. Market analysis and client segmentation assist organizations in comprehending customer requirements and inclinations. Customizing marketing strategies and product offers for each market group is an essential step towards attaining increased relevance and attractiveness. Research on business models emphasizes the significance of expanding revenue streams and effectively handling risk. Companies should evaluate several pricing strategies and income streams in order to enhance their ability to respond to market fluctuations. Cost analysis and operational efficiency are crucial factors in defining a business's cost-competitiveness. Companies can enhance efficiency by identifying opportunities for improvement through a thorough understanding of the fundamental activities that underpin their business model. Utilizing technology and innovation is crucial for sustaining competitiveness and staying relevant. Enterprises must consistently seek opportunities to enhance operational procedures, create novel offerings, and adjust to technological advancements.","PeriodicalId":512911,"journal":{"name":"Enigma in Economics","volume":"33 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139446573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis and Evaluation of the Business Innovation Strategy: A Case Study of Apple Inc. 商业创新战略的分析与评估：苹果公司案例研究

Enigma in Economics Pub Date : 2024-01-08 DOI: 10.61996/economy.v1i2.30

Marlina Siahaan

引用次数: 0

A Phenomenological Perspective on Transformational Leadership Style and Work Motivation of Soldiers at Korem 101/Antasari 变革型领导风格与 Korem 101/Antasari 士兵工作动机的现象学视角

Enigma in Economics Pub Date : 2024-01-02 DOI: 10.61996/economy.v1i2.39

Ari Aryanto, Ahmad Alim Bachri, H. U. Anisah

引用次数: 0