Theory, Methodology, Practice最新文献

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The State of Content Marketing in Hungary and Its Possible Effects on a Specific Brand : Hungarian Experts’ Opinions 匈牙利内容营销现状及其对特定品牌的可能影响:匈牙利专家的观点
Theory, Methodology, Practice Pub Date : 2024-07-16 DOI: 10.18096/tmp.2024.01.09
Gergő Hajdu
{"title":"The State of Content Marketing in Hungary and Its Possible Effects on a Specific Brand : Hungarian Experts’ Opinions","authors":"Gergő Hajdu","doi":"10.18096/tmp.2024.01.09","DOIUrl":"https://doi.org/10.18096/tmp.2024.01.09","url":null,"abstract":"The aim of this paper is to give an overview of the state of content marketing (CM) in Hungary, its application and whether it is worth examining the effect of CM on the Brand Asset Valuator (BAV) and brand experience (BX). To investigate these issues, the author conducted individual interviews with twelve online marketing and content marketing experts in 2022. Based on the research results, it can be stated that the Hungarian practice of content marketing is typically at an initial stage, the attitude of the management of the companies is inappropriate and there are often resource limitations. According to the experts, examining the effect of CM on BAV and BX is generally relevant and reasonable. The results confirm the connection between content marketing and branding and its controlling is an important academic research area and a business issue that requires further study.","PeriodicalId":512320,"journal":{"name":"Theory, Methodology, Practice","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141832873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Nationwide Assessment of Kuwaitis’ Compliance with Preventative Measures During the COVID-19 Epidemic 对科威特人在 COVID-19 流行期间遵守预防措施情况的全国性评估
Theory, Methodology, Practice Pub Date : 2024-07-04 DOI: 10.18096/tmp.2024.01.07
Abrar Ghaith, Islam Alghreiz, Tayseer Afifi
{"title":"A Nationwide Assessment of Kuwaitis’ Compliance with Preventative Measures During the COVID-19 Epidemic","authors":"Abrar Ghaith, Islam Alghreiz, Tayseer Afifi","doi":"10.18096/tmp.2024.01.07","DOIUrl":"https://doi.org/10.18096/tmp.2024.01.07","url":null,"abstract":"The COVID-19 pandemic has had far-reaching consequences for world health, economics, and society. To prevent the virus's spread, non-pharmacological therapies such as social distancing, mask-wearing, and cleanliness practices have been employed. The purpose of this study was to analyze the Kuwaiti population's adherence to precautionary measures during the epidemic. A cross-sectional study was carried out with the use of a self-administered online questionnaire issued to Kuwaitis aged 18 and up. The questionnaire included demographic questions as well as questions on preventative behaviors. Descriptive statistics, chi-square analysis, and multivariate regression analysis were used to examine the data. The findings revealed that 54.8% of individuals had good behaviors, with hand cleanliness being the most prevalent and eating a healthy diet being the least common. Chronic illnesses, a history of COVID-19 infection, and the COVID-19 vaccine were all linked to practice levels. Regression analysis demonstrated that COVID-19 infection enhanced the likelihood of adherence to preventative measures considerably. The data indicate that, while a sizable majority of the Kuwaiti population engaged in beneficial activities, there is still space for improvement, particularly in terms of adopting a better diet. Future efforts should concentrate on marketing and educating the public about the relevance of COVID-19 prevention measures.","PeriodicalId":512320,"journal":{"name":"Theory, Methodology, Practice","volume":"34 11‐12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unlocking a Circular Economy with Blockchain: Recommendations for Policymakers and Researchers 用区块链开启循环经济:给政策制定者和研究人员的建议
Theory, Methodology, Practice Pub Date : 2024-07-04 DOI: 10.18096/tmp.2024.01.08
Ádám Bereczk, Bettina Hódiné Hernádi, G. Mélypataki
{"title":"Unlocking a Circular Economy with Blockchain: Recommendations for Policymakers and Researchers","authors":"Ádám Bereczk, Bettina Hódiné Hernádi, G. Mélypataki","doi":"10.18096/tmp.2024.01.08","DOIUrl":"https://doi.org/10.18096/tmp.2024.01.08","url":null,"abstract":"Blockchain technology can help to build a circular economy in many areas, promoting sustainability and more efficient use of resources. In this paper, we examine the areas where we can expect significant breakthroughs from this technological innovation in the circular economy and the state of the domestic regulatory environment. We then recommend improvements to legislators that can help blockchain and its ecosystems support sustainable development in Hungary.","PeriodicalId":512320,"journal":{"name":"Theory, Methodology, Practice","volume":"22 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Fast Changes in Food Retailing Due to the Impact of COVID-19 COVID-19 的影响导致食品零售业的快速变化
Theory, Methodology, Practice Pub Date : 2024-05-09 DOI: 10.18096/tmp.2024.01.06
T. Sikos T., D. Molnár
{"title":"Fast Changes in Food Retailing Due to the Impact of COVID-19","authors":"T. Sikos T., D. Molnár","doi":"10.18096/tmp.2024.01.06","DOIUrl":"https://doi.org/10.18096/tmp.2024.01.06","url":null,"abstract":"In this study, the impact of the pandemic COVID-19 on the FMCG sector is being examined. We consider as an important question to analyze in which direction the retail sector has shifted, whether it has been able to react to the sudden and increased online market challenge. How do offline and online food retailing relate to each other? What new challenges will be shopping face in the future, how is retailing adapting to them and how can artificial intelligence support these retail processes? What new innovations are expected in future retailing and how can domestic market players adapt to them?","PeriodicalId":512320,"journal":{"name":"Theory, Methodology, Practice","volume":"103 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140994797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Teacher Attire and Student Impressions: A Closer Look 教师着装与学生印象:近距离观察
Theory, Methodology, Practice Pub Date : 2024-02-22 DOI: 10.18096/tmp.2024.01.02
Noémi Hajdú, László Molnár
{"title":"Teacher Attire and Student Impressions: A Closer Look","authors":"Noémi Hajdú, László Molnár","doi":"10.18096/tmp.2024.01.02","DOIUrl":"https://doi.org/10.18096/tmp.2024.01.02","url":null,"abstract":"Our choice of clothing has a great impact on how we are perceived by others. The official dress code of the university has changed a lot. From a more formal and exquisite dress code to a range of informal styles, such as business casual and smart casual. This change raises the question of whether dress has an impact on how students develop first impressions and opinions in our campus community. This study, which took place in November and December 2022, involved 414 individuals from a heterogeneous sample who responded to an online questionnaire provided on campus. The basis of this study is the sample, which was carefully selected to represent the age and gender distribution of the university. The main objective of this study is to investigate how students' perceptions and opinions are influenced by lecturers' dress. The results show a complex relationship between what people wear and the perceptions they create. Specifically, a preference for athletic or informal clothing is associated with qualities such as flexibility and directness, while a preference for more elegant and formal clothing conveys qualities such as care and attention to detail. These findings highlight the complexity associated with our assessment and interpretation of teachers' classroom dress codes and shed light on the different facets of first impressions in a university setting.","PeriodicalId":512320,"journal":{"name":"Theory, Methodology, Practice","volume":"45 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140440306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on Entrepreneurship and Growth Nexus in High and Low-Income Countries : The Application of Panel Regression Estimation 高收入和低收入国家创业与增长关联研究 :面板回归估计的应用
Theory, Methodology, Practice Pub Date : 2024-02-21 DOI: 10.18096/tmp.2024.01.01
A. Buah
{"title":"A Study on Entrepreneurship and Growth Nexus in High and Low-Income Countries : The Application of Panel Regression Estimation","authors":"A. Buah","doi":"10.18096/tmp.2024.01.01","DOIUrl":"https://doi.org/10.18096/tmp.2024.01.01","url":null,"abstract":"While common sense would suggest that entrepreneurship and economic growth are positively related, it remains unclear whether entrepreneurship is a primary predictor of economic growth conceptually and empirically. Evidence from the literature has revealed a mixed result. Some authors conclude that entrepreneurship drives economic growth positively and significantly. However, others found an inverse relationship between entrepreneurship and growth. Within the paper's framework, entrepreneurship's actual impact on growth across some selected high- and low-income countries has been brought to light. The discussion starts by measuring the degree of association among the variables across the selected clusters of countries. A panel estimation technique, more specifically the Generalized Methods of Moments (GMM) technique, is adopted to make the comparison. Data on 39 high-income countries as well as 24 low-income countries from the period of 1999 to 2019 were considered. It was observed that entrepreneurship positively impacts growth across high-income countries. However, entrepreneurship does not necessarily aid growth within low-income countries.","PeriodicalId":512320,"journal":{"name":"Theory, Methodology, Practice","volume":"1 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140443441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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