{"title":"New Economic Perspective on Relationship Marketing","authors":"Yasemin Ocal Atinc, Sonia Taneja","doi":"10.21844/16202116109","DOIUrl":"https://doi.org/10.21844/16202116109","url":null,"abstract":"This study offers insights into the economic side of relationship marketing. The paper aims to present the view by placing Relationship Marketing and Service-Dominant Logic under the relational marketing economic side. This study also discusses the economic perspective focuses on financial outcomes. The non-economical perspective emphasizes building strong relationships with the customers that can help the firm increase customer loyalty and commitment to the firm as the non-financial perspective. Our paper discusses that the application of relationship marketing and service-dominant logic has these financial outcomes. We discussed the service-dominant logic mentality, which proposes everything to be service; relations happen to be the most critical success factors in today’s marketing practices that impact all firms and stakeholders.","PeriodicalId":511827,"journal":{"name":"PURUSHARTHA - A journal of Management, Ethics and Spirituality","volume":"19 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139443435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Technical Indicators of Major Healthcare Companies: A Comprehensive Analysis","authors":"Rohit Mehta, Sofia Khan, Ashutosh Kumar Singh","doi":"10.21844/16202116110","DOIUrl":"https://doi.org/10.21844/16202116110","url":null,"abstract":"This research aims to provide a comprehensive analysis of major healthcare stocks along with the nifty health care index within the healthcare sector. Employing technical indicators such as the Moving Average Convergence Divergence (MACD), Rate of Change (ROC) and Relative Strength Index (RSI) we conduct a detailed trend analysis to identify historical patterns and potential turning points in stock prices. Furthermore, advanced time series forecasting models and predictive analytics are utilized to forecast future share prices for the selected three companies, offering valuable insights for investors and market participants. \u0000In addition, we investigate the relationship between the stock prices of Apollo Hospital, Fortis Healthcare & Narayana Hruda and the Nifty Healthcare Index. This analysis sheds light on how individual stock prices are influenced by broader sectoral performance. We also explore the impact of MACD, ROC, and RSI technical indicators on the prices of all healthcare stocks through rigorous statistical analysis. Our findings provide healthcare sector stakeholders with a deeper understanding of stock behaviour, potential future movements, correlations with market indices and risk assessment. \u0000The results of this study enhance the decision-making process for investors and market participants in the healthcare sector. By examining historical trends, forecasting price dynamics, assessing sectoral correlations, evaluating technical indicator effects and risk measurement, this research contributes to a more comprehensive view of these stocks and their positioning within the healthcare industry.","PeriodicalId":511827,"journal":{"name":"PURUSHARTHA - A journal of Management, Ethics and Spirituality","volume":"67 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139445095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}