Jurnal EkonomiPub Date : 2024-01-16DOI: 10.54209/ekonomi.v13i01.3660
Putri Dwi Rahayu, Sukaris Sukaris
{"title":"Analysis of electronic word of mouth (e-wom), price, and product quality on purchase decisions at skintific","authors":"Putri Dwi Rahayu, Sukaris Sukaris","doi":"10.54209/ekonomi.v13i01.3660","DOIUrl":"https://doi.org/10.54209/ekonomi.v13i01.3660","url":null,"abstract":"This research aims to analyze and test electronic word of mouth, specifically regarding price and the quality of a Skintific product, in influencing the decision to purchase. Data collection efforts involved distributing questionnaires through the application of Google Forms. The research applied data analysis through validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and t-testing with the assistance of the SPSS application. The results indicate that the variables of electronic word of mouth and product quality have an influence on consumer decisions to make a purchase. However, the variable of price itself does not have an impact on consumer purchase decisions.","PeriodicalId":511738,"journal":{"name":"Jurnal Ekonomi","volume":"14 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140506841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal EkonomiPub Date : 2024-01-08DOI: 10.54209/ekonomi.v13i01.3649
Umar Patoni, Bernard Hasibuan, Soehatman Ramli
{"title":"Factors Influencing Unsafe Work Behavior In Construction Work For The Construction Of The Upt Vertical Hospital In Surabaya By Pt Wijaya Karya, Building Division","authors":"Umar Patoni, Bernard Hasibuan, Soehatman Ramli","doi":"10.54209/ekonomi.v13i01.3649","DOIUrl":"https://doi.org/10.54209/ekonomi.v13i01.3649","url":null,"abstract":"This research has the purpose to determine the influence of knowledge, supervision, facility availability, and management commitment as moderators on unsafe behavior among workers in the Construction Project of UPT Vertical Hospital Surabaya. The research used a Structural Equation Model (SEM) approach with the measurement model using the SmartPLS version 3.2.9 program. The research results indicate that knowledge, supervision, and facilities can influence the unsafe behavior of workers, and management commitment cannot influence knowledge, supervision, and facilities on the unsafe behavior of workers in the construction of the UPT Vertical Surabaya Hospital.","PeriodicalId":511738,"journal":{"name":"Jurnal Ekonomi","volume":"178 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139628901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal EkonomiPub Date : 2024-01-04DOI: 10.24912/je.v28i3.1940
Nevynda Diella Pratista, Endy Gunanto Marsasi
{"title":"Effects Of Perceived Usefulness And Perceived Ease Of Use For Driving Purchase Intention","authors":"Nevynda Diella Pratista, Endy Gunanto Marsasi","doi":"10.24912/je.v28i3.1940","DOIUrl":"https://doi.org/10.24912/je.v28i3.1940","url":null,"abstract":"The purpose of this research is to look at how several factors, including quantity, quality of arguments, source credibility, perceived usability and utility, attitude toward buying, attitude toward brands, and intention to buy, affect Generation Z. The primary concept used in this research is the Technology Acceptance Model (TAM) idea. The data collection technique uses non-probability sampling with a purposive sampling method. There were 243 people included in the sample for this investigation. The statistical packages IBM SPSS 27 and AMOS Graphic 24 were used for this quantitative study. Perceived usefulness and ease of use were not shown to be positively and significantly related in this study's hypothesis results. Attitude toward the purchase is positively and significantly impacted by perceived utility. Additionally, there is a favorable and statistically significant correlation between buy attitude and brand attitude, according to the data analysis.","PeriodicalId":511738,"journal":{"name":"Jurnal Ekonomi","volume":"68 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139385463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}