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Chanakya Shastra – The Mega Journal of Business and Management最新文献

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Impact Of New Age Banking Attributes On Customer Satisfaction In Delhi Ncr 新时代银行属性对德里（Ncr）客户满意度的影响
Chanakya Shastra – The Mega Journal of Business and Management Pub Date : 2024-07-02 DOI: 10.59875/1719924183
Dr Richa Arora, Prof Vijay Anand Dubey
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引用次数: 0
Electronic Products' Brand Image And Interactive Advertisement's Impact On Consumer Behavior: A Case Specific To Delhi 电子产品的品牌形象和互动广告对消费者行为的影响：德里案例
Chanakya Shastra – The Mega Journal of Business and Management Pub Date : 2024-07-02 DOI: 10.59875/1719924623
Kalpana undefined
{"title":"Electronic Products' Brand Image And Interactive Advertisement's Impact On Consumer Behavior: A Case Specific To Delhi","authors":"Kalpana undefined","doi":"10.59875/1719924623","DOIUrl":"https://doi.org/10.59875/1719924623","url":null,"abstract":"Consumer behavior plays a very important role in today's market Scenario Consumer behavior is directly affected by so many factors and the Brand image of any product is one of the most important factors Interactive advertising and marketing is actually a change from the more conventional and maybe boring approach to advertising which is based on customers recalling and seeing a standard magazine ad or even listening about a product on the radio The goal of this study is actually examining the effect of brand image and advertisement on consumer purchasing behavior in Delhi Using Convenience sampling methodology the questionnaire was used to gather information A sample of 150 consumers was taken from Delhi City for this study Findings show that interactive advertisement and brand image have a strong positive effect and a strong connection with customer purchasing behavior Consumers have a positive attitude to view the brand image","PeriodicalId":511474,"journal":{"name":"Chanakya Shastra – The Mega Journal of Business and Management","volume":"12 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141685998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
To Study The Impact Of Performance Management On Organizational Performance In Merino Industries Ltd. 研究绩效管理对美利奴工业有限公司组织绩效的影响
Chanakya Shastra – The Mega Journal of Business and Management Pub Date : 2024-07-01 DOI: 10.59875/1719924603
Dr Richa Arora, Prof Nandini Srivastava
{"title":"To Study The Impact Of Performance Management On Organizational Performance In Merino Industries Ltd.","authors":"Dr Richa Arora, Prof Nandini Srivastava","doi":"10.59875/1719924603","DOIUrl":"https://doi.org/10.59875/1719924603","url":null,"abstract":"Purpose This study primarily deals with the impact of performance management on organizational performance of Merino Industries Ltd Managing the performance of the employees working in the organization is one of the hardest challenges the organizations are going through now a days Performance Management entirely rest on the employee’s commitment competence and clarity\u0000Design/methodology/approach During the study the descriptive research design was conducted to analysis the effect of performance management on organizational performance Questionnaire was constructed to extract the primary data from the employees working at Merino Industries Ltd 67 employees were included as the sample for the study The exploratory factor analysis was done using SPSSv16 with the 26 independent variables resulting in six major factors and four items did not load on any of the six factors and hence they are removed from further analysis\u0000Findings Findings of the study suggests that if a well- planned reward exercise and feedback mechanism is followed the performance management system aids as an important tool for employee motivation and development which in turn leads to better organizational performance\u0000Value The major groups of interest ie management students academicians researchers practicing managers etc will be able to understand the impact of Performance Management on Organizational Performance in Merino Industries in a better way\u0000","PeriodicalId":511474,"journal":{"name":"Chanakya Shastra – The Mega Journal of Business and Management","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141695636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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