{"title":"The Construction of Interpersonal Meanings in Jiaqi Li's E-Commerce Live Streams: Integrating Verbal and Visual Semiotics","authors":"Huiyu Zhang, Yining Hou","doi":"10.1177/10506519241258445","DOIUrl":"https://doi.org/10.1177/10506519241258445","url":null,"abstract":"This study conducts a multimodal discourse analysis of the live streaming of Jiaqi Li, a well-known Chinese streamer. Integrating systemic functional grammar and systemic visual grammar to explore the construction of interpersonal meanings in Li's live streams, the authors found that Li uses verbal semiotics to convey information and feelings and, more important, to create his different interactive roles as an authoritative opinion leader, a protector of consumers’ benefits, and a friend who shares his experiences and recommends products. This study offers insight into e-commerce discourse and communication, adding to the literature on live streaming in commerce and business communication.","PeriodicalId":510226,"journal":{"name":"Journal of Business and Technical Communication","volume":"37 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141350188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tina A. Coffelt, Katherine Madson, Neha Raju, Jennifer Shane
{"title":"Which Communication Skills Do I Need? A Multimethod Study of Communication Needs in Construction Engineering","authors":"Tina A. Coffelt, Katherine Madson, Neha Raju, Jennifer Shane","doi":"10.1177/10506519241258468","DOIUrl":"https://doi.org/10.1177/10506519241258468","url":null,"abstract":"This study investigates the communication skills expected of recent construction engineering graduates as portrayed in job ads and conveyed by employers. A content analysis of 100 job ads showed that teamwork, leadership, and interpersonal communication skills were the specific categories of communication skills listed most frequently. Subsequent interviews with 11 employers showed that although they considered the written communication skills of recent college graduates as sufficient, they found that many recent graduates had insufficient skills in assertiveness, email communication, relationship building, and audience adaptation, indicating that additional coursework or assignments in oral communication skills would benefit construction engineering majors.","PeriodicalId":510226,"journal":{"name":"Journal of Business and Technical Communication","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141366556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Envisioning User Agency During Development of a Website for Natural Hazard Communication","authors":"S. Stephens, Amanda Altamirano","doi":"10.1177/10506519241258456","DOIUrl":"https://doi.org/10.1177/10506519241258456","url":null,"abstract":"This study describes the pathways by which prospective users of a website for natural hazard communication experienced agency as user-centered design (UCD) participants. Formative interviews with residents, community managers, and outreach professionals revealed two pathways for agency during the design process—by directly influencing design changes and by indirectly affecting developers’ understanding of user needs—and previewed users’ potential agency during real-world use. Findings reveal how agential opportunities were constrained by UCD structure and choices of the development team. The authors discuss how supporting user agency during UCD can improve design and support buy-in for humanistic methods in interdisciplinary research teams.","PeriodicalId":510226,"journal":{"name":"Journal of Business and Technical Communication","volume":" 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141366778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Book Review: Keywords in Technical and Professional Communication by Yu, Han, & Buehl, Jonathan","authors":"Sydney C. Zimmerman","doi":"10.1177/10506519241258433","DOIUrl":"https://doi.org/10.1177/10506519241258433","url":null,"abstract":"","PeriodicalId":510226,"journal":{"name":"Journal of Business and Technical Communication","volume":" 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141367274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Can Artificial Intelligence Robots Write Effective Instructions?","authors":"Johndan Johnson-Eilola, S. Selber, Eric J. York","doi":"10.1177/10506519241239641","DOIUrl":"https://doi.org/10.1177/10506519241239641","url":null,"abstract":"The authors analyze the ability of ChatGPT to generate effective instructions for a consequential task: taking a COVID-19 test. They compare the output from a commercial prompt for generating these instructions to those provided by the test manufacturer. They also analyze the input, the prompt itself, to address prompt-engineering issues. The results show that although the output from ChatGPT exhibits certain conventions for documentation, the human-authored instructions from the manufacturer are superior in most ways. The authors conclude that when it comes to creating high-quality, consequential instructions, ChatGPT might be better seen as a collaborator than a competitor with human technical communicators.","PeriodicalId":510226,"journal":{"name":"Journal of Business and Technical Communication","volume":"20 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140377397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}