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Summary Report APE 2024 - Keep the conversation going Academic Publishing in Europe, 9–10 January 2024, Berlin, Germany 简要报告 APE 2024--欧洲学术出版界继续对话,2024 年 1 月 9-10 日,德国柏林
Information Services & Use Pub Date : 2024-07-26 DOI: 10.3233/isu-240007
Astrid Engelen-Visser
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引用次数: 0
The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries 电子营销组合框架(4Ps)与客户对电子信息服务满意度之间的关系:约旦大学图书馆的实证分析
Information Services & Use Pub Date : 2024-04-22 DOI: 10.3233/isu-240230
Maha Waleed Elfadel, R. Othman, Nik Hziman B. Nik Mat, F. Hamad, Hazwani Mohd Mohadis, Mahfooz Ahmed
{"title":"The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries","authors":"Maha Waleed Elfadel, R. Othman, Nik Hziman B. Nik Mat, F. Hamad, Hazwani Mohd Mohadis, Mahfooz Ahmed","doi":"10.3233/isu-240230","DOIUrl":"https://doi.org/10.3233/isu-240230","url":null,"abstract":"This study employs Structural Equation Modeling (SEM) using Smart PLS 3.2.9 to offer valuable insight into the relationship between e-marketing mix (4Ps) and customer satisfaction with electronic information services provided by public university libraries in Jordan. The identified primary aspects within the e-marketing mix encompass e-product, e-pricing, e-place, and e-promotion. An online survey (questionnaire) targeting postgraduate student respondents at Jordanian public universities (a total of 792 participants) was used to gather data using a quantitative technique. Participants were chosen using voluntary response sampling. The study’s findings revealed that all relevant elements of the e-marketing mix establish significant relationships with customer satisfaction among postgraduate student respondents utilizing e-information services in public university libraries in Jordan. Notably, e-products, e-pricing, and e-promotion demonstrated substantial positive relationships with customer satisfaction. Conversely, there was a negative relationship observed with e-place. The novelty of this study lies in its exploration of the previously unexplored realm of the e-marketing mix framework (4Ps) in the context of customer satisfaction with electronic information services within university libraries in Jordan.","PeriodicalId":510164,"journal":{"name":"Information Services & Use","volume":"25 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140678031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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