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Role of logistics innovation capabilities in supply chains operations at manufacturing firms 物流创新能力在制造企业供应链运作中的作用
South Asian Journal of Operations and Logistics Pub Date : 2024-04-03 DOI: 10.57044/sajol.2024.3.2.2443
Faisal Iqbal
{"title":"Role of logistics innovation capabilities in supply chains operations at manufacturing firms","authors":"Faisal Iqbal","doi":"10.57044/sajol.2024.3.2.2443","DOIUrl":"https://doi.org/10.57044/sajol.2024.3.2.2443","url":null,"abstract":"This study aims to examine the impact of Logistics Innovation Capabilities and mitigating the disruption risk in supply chain operations in the manufacturing Industries of Karachi Pakistan. With the fast growth in Pakistan's economy and vision 2025 seeks to enhance the national transport infrastructure and logistics network system. The demand for logistics services in Pakistan has been steadily expanding. Pakistan's Industry focuses more on adopting logistics innovation capabilities to provide their customer with better services. Quantitative research is designed to study the link between the capabilities of dependent and independent variables to minimize the risk. By empirically analyzing survey data SPSS is a popular method to validate the study model. The impact of innovation in logistics technologies has a huge positive influence affect by firm performance, environment uncertainty, technology implementation & customer side. Through Logistics Innovation capabilities, many empirical studies have been conducted to minimize the supply chain risk. This study provides empirical support for dependent and independent variables. Our results can help Pakistan's manufacturing industry develop logistics strategies and adopt innovation capabilities to reduce supply chain risk.","PeriodicalId":508355,"journal":{"name":"South Asian Journal of Operations and Logistics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140747593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the digital marketing communication strategies from a business perspective 从商业角度分析数字营销传播策略
South Asian Journal of Operations and Logistics Pub Date : 2024-02-12 DOI: 10.57044/sajol.2024.3.2.2436
Usama Mirani
{"title":"Analysis of the digital marketing communication strategies from a business perspective","authors":"Usama Mirani","doi":"10.57044/sajol.2024.3.2.2436","DOIUrl":"https://doi.org/10.57044/sajol.2024.3.2.2436","url":null,"abstract":"Currently, customers are approached, informed, and offered products and services through traditional and digital marketing. However, companies have recently increased their inclination towards digital selling, which has proved to be at the forefront of the technology transition. Digital marketing is at the forefront of the technology transition, pioneering new capabilities to attain, teach, interact, distribute, and promote services and products to clients. This study reviewed previous research in Digital Marketing Communication (DMC) studies. A deductive approach following quantitative research with a survey questionnaire was used. Data was collected using convenient sampling. The findings were found consistent with the previous findings. Except for one hypothesis, all the hypotheses were supported. This research can benefit managers and academicians in enhancing their business marketing communication strategies.","PeriodicalId":508355,"journal":{"name":"South Asian Journal of Operations and Logistics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139842540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the digital marketing communication strategies from a business perspective 从商业角度分析数字营销传播策略
South Asian Journal of Operations and Logistics Pub Date : 2024-02-12 DOI: 10.57044/sajol.2024.3.2.2436
Usama Mirani
{"title":"Analysis of the digital marketing communication strategies from a business perspective","authors":"Usama Mirani","doi":"10.57044/sajol.2024.3.2.2436","DOIUrl":"https://doi.org/10.57044/sajol.2024.3.2.2436","url":null,"abstract":"Currently, customers are approached, informed, and offered products and services through traditional and digital marketing. However, companies have recently increased their inclination towards digital selling, which has proved to be at the forefront of the technology transition. Digital marketing is at the forefront of the technology transition, pioneering new capabilities to attain, teach, interact, distribute, and promote services and products to clients. This study reviewed previous research in Digital Marketing Communication (DMC) studies. A deductive approach following quantitative research with a survey questionnaire was used. Data was collected using convenient sampling. The findings were found consistent with the previous findings. Except for one hypothesis, all the hypotheses were supported. This research can benefit managers and academicians in enhancing their business marketing communication strategies.","PeriodicalId":508355,"journal":{"name":"South Asian Journal of Operations and Logistics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139782568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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