JEMBA: Journal of Economics, Management, Business and Accounting最新文献

Effect of Job Satisfaction, Compensation, Organizational Commitment and Profestic Leadership Style on Turnover Intention 工作满意度、薪酬、组织承诺和专业领导风格对离职意向的影响

JEMBA: Journal of Economics, Management, Business and Accounting Pub Date : 2023-11-30 DOI: 10.54783/jemba.v1i4.21

Nadilla Triasih Agustin, Agus Samekto

引用次数: 0

THE INFLUENCE OF SERVICE QUALITY ON LOYALTY THROUGH CUSTOMER SATISFACTION AND TRUST AS INTERVENING VARIABLES IN PT. BPR UNIVERSAL KALBAR 以客户满意度和信任度为干预变量的服务质量对客户忠诚度的影响（PT.BPR 通用卡尔巴里

JEMBA: Journal of Economics, Management, Business and Accounting Pub Date : 2023-11-30 DOI: 10.54783/jemba.v1i4.22

Jimmy Renaldo Actavianus, Bintoro Bagus Purmono

{"title":"THE INFLUENCE OF SERVICE QUALITY ON LOYALTY THROUGH CUSTOMER SATISFACTION AND TRUST AS INTERVENING VARIABLES IN PT. BPR UNIVERSAL KALBAR","authors":"Jimmy Renaldo Actavianus, Bintoro Bagus Purmono","doi":"10.54783/jemba.v1i4.22","DOIUrl":"https://doi.org/10.54783/jemba.v1i4.22","url":null,"abstract":"Increased competition is marked by the number of existing banks and product or service competition offered, one of which is PT. BPR Universal West Kalimantan. PT. BPR Universal KalBar is one of the banks that carry out conventional business activities, providing services in payment traffic, borrowing, and withdrawing money. Therefore, for the progress of the company, banks need to pay close attention to consumer demand for a product or service to be offered, one of which is by increasing service quality, trust and customer satisfaction to increase customer loyalty to a banking company located in West Kalimantan, namely PT. BPR Universal KalBar in Pontianak. PT. BPR Universal KalBar tries to satisfy and comfort customers with the services provided. If the customer is satisfied with the service provided, the customer will become loyal. The form of this research is quantitative and causal associative. In this study, the authors used an associative and quantitative causal approach. This study's data collection method used a Likert scale questionnaire. The population in this study are customers of PT. BPR Universal KalBar, which uses a savings product for three months. The sampling technique in this study used a non-probability sampling technique in the form of purposive sampling. A total of 201 samples were used as data in this study. The analytical method used in this study uses the SEM-AMOS approach with the SPSS AMOS 24 application. Based on the results of the research that has been analyzed, it is known that service quality significantly affects customer satisfaction and loyalty. Customer satisfaction also has a significant effect on Trust and Loyalty. Service Quality has a significant effect on Loyalty through Customer Satisfaction. At the same time, Service Quality has no significant effect on Trust. Service Quality has no significant effect on Loyalty through Trust. Customer Satisfaction has no significant effect on Loyalty through Trust.","PeriodicalId":507866,"journal":{"name":"JEMBA: Journal of Economics, Management, Business and Accounting","volume":"175 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139209013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of E-Service Quality and Service Innovation on User Loyalty in the Livin' By Mandiri Application with User Satisfaction as an Mediating Variable (Study of Livin' By Mandiri Users in Pontianak City) 以用户满意度为中介变量的电子服务质量和服务创新对 Livin' By Mandiri 应用程序用户忠诚度的影响（对坤甸市 Livin' By Mandiri 用户的研究）

JEMBA: Journal of Economics, Management, Business and Accounting Pub Date : 2023-11-18 DOI: 10.54783/jemba.v1i3.16

Nurul Aulia, Bintoro Bagus Purmono

{"title":"The Influence of E-Service Quality and Service Innovation on User Loyalty in the Livin' By Mandiri Application with User Satisfaction as an Mediating Variable (Study of Livin' By Mandiri Users in Pontianak City)","authors":"Nurul Aulia, Bintoro Bagus Purmono","doi":"10.54783/jemba.v1i3.16","DOIUrl":"https://doi.org/10.54783/jemba.v1i3.16","url":null,"abstract":"This study aims to examine and analyze the effect of e-service quality and service innovation on user loyalty with user satisfaction as the intervening variable. The type of research used in this study is causal associative, and data collection techniques are carried out by distributing questionnaires through the Google form application. The population in this study are Livin' by Mandiri users in Pontianak. The sample used was 100 respondents through non-probability sampling technique with a purposive sampling method. The analysis technique used is Path Analysis using SPSS for windows version 26. The results show that e-service quality has a positive and significant effect on user satisfaction, service innovation has a positive and significant effect on user satisfaction, e-service quality has a positive and significant effect on user loyalty, service innovation has a positive and significant effect on user loyalty, user satisfaction has a positive and significant effect on user loyalty, user satisfaction mediates the effect of e-service quality on user loyalty, and user satisfaction mediates the effect of service innovation on user loyalty.","PeriodicalId":507866,"journal":{"name":"JEMBA: Journal of Economics, Management, Business and Accounting","volume":"168 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139261568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Antecedents of Revisiting Intention for Natural Tourism Destinations in the Context of Muslim Societies 穆斯林社会背景下自然旅游目的地重游意向的先决条件

JEMBA: Journal of Economics, Management, Business and Accounting Pub Date : 2023-11-18 DOI: 10.54783/jemba.v1i3.19

Daffa Redika Fauzi, Prisilia Hadi, Fiona Roselawati, Sofie Dhinar Yustisia, Mutmainah

引用次数: 0

THE INFLUENCE OF WEBSITE QUALITY AND PAY-LATER PAYMENT ON ONLINE IMPULSE BUYING WITH SHOPPING ENJOYMENT AS A MEDIATION VARIABLE (CASE ON GENERATION Z INDONESIAN SHOPEE CUSTOMERS) 以购物乐趣为中介变量，网站质量和延迟付款对在线冲动购买的影响（以印度尼西亚 Z 世代 shopee 客户为例）

JEMBA: Journal of Economics, Management, Business and Accounting Pub Date : 2023-11-18 DOI: 10.54783/jemba.v1i3.17

Priscilia Dwi Ayu Septiane, Bintoro Bagus Purmono

{"title":"THE INFLUENCE OF WEBSITE QUALITY AND PAY-LATER PAYMENT ON ONLINE IMPULSE BUYING WITH SHOPPING ENJOYMENT AS A MEDIATION VARIABLE (CASE ON GENERATION Z INDONESIAN SHOPEE CUSTOMERS)","authors":"Priscilia Dwi Ayu Septiane, Bintoro Bagus Purmono","doi":"10.54783/jemba.v1i3.17","DOIUrl":"https://doi.org/10.54783/jemba.v1i3.17","url":null,"abstract":"This research aims to analyze the influence of website quality and pay-later payment on online impulse buying with shopping enjoyment as a mediating variable (a case of Indonesian Shopee Generation Z customers). This form of research uses causality. Data collection uses primary data in questionnaires and interviews from Shopee customers belonging to Generation Z in Pontianak City. The sample uses convenience sampling. The sample in this research was 220 Generation Z Shopee customers in Pontianak City. The results of this research show that the Website Quality variable has a positive and significant effect on the Shopping Enjoyment variable among Generation Z Shopee paylater users in Pontianak City. The Paylater Payment variable has a positive and significant effect on the Shopping Enjoyment variable among Generation Z Paylater Shopee users in Pontianak City. Website Quality has a positive and significant effect on the Online Impulse Buying variable among Generation Z Shopee PayLater users in Pontianak City. The Paylater Payment variable has a positive and significant effect on the Online Impulse Buying variable among Generation Z Shopee Paylater users in Pontianak City. Shopping Enjoyment has a positive and significant effect on the Online Impulse Buying variable among Generation Z Shopee pay-later users in Pontianak City. Website Quality has a positive and significant effect on the Online Impulse Buying variable with the mediation of the Shopping Enjoyment variable in Generation Z Shopee pay-later users in Pontianak City. The Paylater Payment variable has a positive and significant effect on the Online Impulse Buying variable with the mediation of the Shopping Enjoyment variable among Generation Z Shopee Paylater users in Pontianak City.","PeriodicalId":507866,"journal":{"name":"JEMBA: Journal of Economics, Management, Business and Accounting","volume":"27 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139261638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Content Marketing, Online Customer Reviews, and Ratings on Purchase Intention through Brand Image as a Mediating Variable 以品牌形象为中介变量看内容营销、在线客户评论和评级对购买意向的影响

JEMBA: Journal of Economics, Management, Business and Accounting Pub Date : 2023-11-18 DOI: 10.54783/jemba.v1i3.15

Larasati, Bintoro Bagus Purmono

{"title":"The Influence of Content Marketing, Online Customer Reviews, and Ratings on Purchase Intention through Brand Image as a Mediating Variable","authors":"Larasati, Bintoro Bagus Purmono","doi":"10.54783/jemba.v1i3.15","DOIUrl":"https://doi.org/10.54783/jemba.v1i3.15","url":null,"abstract":"This research examines the relationship between content marketing, online customer review, and rating towards the brand image and its impact on the purchase intention of Flimty on the official Flimtyfiber TikTokShop account. The research uses a causal-comparative method with a quantitative approach. The respondents in this study are individuals throughout Indonesia aged at least 17 years old who are familiar with Flimty but have yet to purchase it before or have purchased similar products to Flimty from other brands and have a TikTok account. The sampling technique employs non-probability sampling, specifically purposive sampling. Data was collected by distributing questionnaires through a Google Form with 205 respondents. Hypotheses were tested using the Structural Equation Model (SEM) with the assistance of AMOS 24 software. The research findings show that content marketing, online customer review, and rating significantly influence brand image. Online customer review and rating have a significant impact on purchase intention. Content marketing doesn't impact purchase intention. Brand image can mediate the relationship between content marketing and rating with purchase intention. Brand image can't mediate the relationship between online customer review and purchase intention.","PeriodicalId":507866,"journal":{"name":"JEMBA: Journal of Economics, Management, Business and Accounting","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139261836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0