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Pengaruh Copywriting terhadap Minat Beli Konsumen Food and Beverage dimediasi Brand Awareness pada Pengguna Instagram di Kediri 在克迪里Instagram用户中，文案对以品牌意识为中介的食品和饮料消费者购买兴趣的影响

Accounting and Management Journal Pub Date : 2023-12-08 DOI: 10.33086/amj.v7i2.4959

Erni Mayasari, Yudiarto Perdana Putra, Nindi vaulia Puspita

{"title":"Pengaruh Copywriting terhadap Minat Beli Konsumen Food and Beverage dimediasi Brand Awareness pada Pengguna Instagram di Kediri","authors":"Erni Mayasari, Yudiarto Perdana Putra, Nindi vaulia Puspita","doi":"10.33086/amj.v7i2.4959","DOIUrl":"https://doi.org/10.33086/amj.v7i2.4959","url":null,"abstract":"This study aims to determine the effect of copywriting on consumer buying interest, foodand beverage mediated by brand awareness in Instagram users in Kediri. The influence you want toknow is both direct and indirect. This type of research is explanatory research that explains theposition between hypothesized variables. This study used a sample of 96 respondents. Samplingusing purposive sampling techniques with the characteristics of active Instagram users andfollowers of Instagram accounts related to food and beverage. The data collection technique used inthis study is by using questionnaires distributed through google forms, while data analysis uses thepath analysis method with the help of SmartPLS analysis tools. The results of this test can be concluded that copywriting (X) has a significant influence on brand awareness (Z). Brandawareness (Z) also has a significant influence on buying interest (Y). While copywriting (X) has aninsignificant influence on buying interest (Y). The test results also show that copywriting (X) hasan indirect influence on buying interest (Y) mediated by brand awareness (Z).","PeriodicalId":505135,"journal":{"name":"Accounting and Management Journal","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139185003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unlocking E-Banking Behavior: Unraveling the Impact of Perceived Threat and Anxiety on Coping Strategies in Kebumen District 解读电子银行行为：揭示凯布门地区感知威胁和焦虑对应对策略的影响

Accounting and Management Journal Pub Date : 2023-12-08 DOI: 10.33086/amj.v7i2.5345

Arya Samudra Mahardhika

引用次数: 0

Vuca Era: The Role of Business And Knowledge Management System To Build Coastal Community Economic Resilience 武卡时代：商业和知识管理系统在建设沿海社区经济复原力中的作用

Accounting and Management Journal Pub Date : 2023-12-08 DOI: 10.33086/amj.v7i2.4760

Wahyu Eko Pujianto, Muhafidhah Novie, Ayu Lucy Larassaty, Muhammad Burhanudin

{"title":"Vuca Era: The Role of Business And Knowledge Management System To Build Coastal Community Economic Resilience","authors":"Wahyu Eko Pujianto, Muhafidhah Novie, Ayu Lucy Larassaty, Muhammad Burhanudin","doi":"10.33086/amj.v7i2.4760","DOIUrl":"https://doi.org/10.33086/amj.v7i2.4760","url":null,"abstract":"The challenge for society in the digital era is the emergence of Volatility, Uncertainty, Complexity, and Ambiguity, or VUCA, so sensitivity, adaptivity, and constructive understanding are needed for all elements in a country, especially society. This study aims to describe how efforts to build coastal community resilience in the VUCA era through the business sector and knowledge management. This research is qualitative with a grounded theory method with a Straussian approach. Research data were collected through indirect observation and interviews so that they could be analyzed through detailed narratives. Based on the research results, it is known that coastal communities can face the VUCA era through the development of the business sector, especially on a small and medium scale. Even so, efforts are needed to implement a knowledge management system so that every business actor in the coastal area can innovate and compete in the VUCA era. The existence of business activities accompanied by systematic knowledge management will improve coastal communities economic conditions sustainably, even in the VUCA era.","PeriodicalId":505135,"journal":{"name":"Accounting and Management Journal","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139185387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0