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Augmented reality and customer engagement in the context of e-banking 电子银行中的增强现实技术和客户参与
Journal of Financial Services Marketing Pub Date : 2024-06-15 DOI: 10.1057/s41264-024-00284-6
K. Mukerjee
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引用次数: 0
Millennials’ financial behaviour and financial well-being: the moderating role of future orientation 千禧一代的财务行为与财务福祉：未来导向的调节作用
Journal of Financial Services Marketing Pub Date : 2024-06-07 DOI: 10.1057/s41264-024-00281-9
Long She, Lan Ma, Saeed Pahlevan Sharif, Sitara Karim
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引用次数: 0
Exploring the symmetric and asymmetric effects of mobile wallet service experience on brand loyalty in India: evidence from SEM and fsQCA 探索印度手机钱包服务体验对品牌忠诚度的对称和非对称影响：SEM 和 fsQCA 提供的证据
Journal of Financial Services Marketing Pub Date : 2024-05-23 DOI: 10.1057/s41264-024-00280-w
Ashwarya Kapoor, Rajiv Sindwani, Manisha Goel
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引用次数: 0
Decoding the conundrum: exploring complex interlinkages between mobile wallet adoption inhibitors among unorganised retailers 解密难题：探索无组织零售商采用手机钱包抑制因素之间复杂的相互联系
Journal of Financial Services Marketing Pub Date : 2024-05-03 DOI: 10.1057/s41264-024-00277-5
Ashwarya Kapoor, Rajiv Sindwani, Manisha Goel
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引用次数: 0
Examining consumers’ m-wallet service brand choice decisions at the post-adoption stage: an empirical investigation 考察消费者在采用后阶段的移动钱包服务品牌选择决策：一项实证调查
Journal of Financial Services Marketing Pub Date : 2024-03-30 DOI: 10.1057/s41264-024-00272-w
Subhajit Bhattacharya, Sasadhar Bera
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引用次数: 0
End-user perspectives on fintech services adoption in the Bangladesh insurance industry: the moderating role of trust 最终用户对孟加拉国保险业采用金融科技服务的看法：信任的调节作用
Journal of Financial Services Marketing Pub Date : 2024-02-22 DOI: 10.1057/s41264-024-00268-6
Md. Sharif Hassan, Md. Aminul Islam, A. B. M. Abdullah, Hussen Nasir
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引用次数: 1
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