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Italian Journal of Marketing最新文献

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Local value creation for developing business relationships: An SME case study in the pasta industry 创造本地价值，发展业务关系：面食业中小企业案例研究
Italian Journal of Marketing Pub Date : 2024-04-25 DOI: 10.1007/s43039-024-00094-7
A. Runfola, Giulia Monteverde, Antonio Picciotti
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引用次数: 0
The coldness of machines vs. the warmth of humans: social exclusion and compensatory consumption of handmade products 机器的冰冷与人类的温暖：社会排斥与手工制品的补偿性消费
Italian Journal of Marketing Pub Date : 2024-04-22 DOI: 10.1007/s43039-024-00093-8
Xiaoming Fan
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引用次数: 0
A research landscape on customer co-creation value: a systematic literature network analysis 客户共创价值研究格局：系统文献网络分析
Italian Journal of Marketing Pub Date : 2024-04-10 DOI: 10.1007/s43039-024-00092-9
Jessica Bosisio
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引用次数: 0
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