International Journal of Economics and Management Research最新文献

Proposed Marketing Strategy To Increase The Penetration Of Brimo’ By BRI Through Strategic Partnership Program 通过战略合作伙伴计划提高 BRI 的 "布里莫 "渗透率的营销战略建议

International Journal of Economics and Management Research Pub Date : 2023-07-17 DOI: 10.55606/ijemr.v2i2.97

Lasnoto, Burhanuddin, Bowo Lestono, Sekolah Tinggi, Ilmu Ekonomi Samarinda

{"title":"Proposed Marketing Strategy To Increase The Penetration Of Brimo’ By BRI Through Strategic Partnership Program","authors":"Lasnoto, Burhanuddin, Bowo Lestono, Sekolah Tinggi, Ilmu Ekonomi Samarinda","doi":"10.55606/ijemr.v2i2.97","DOIUrl":"https://doi.org/10.55606/ijemr.v2i2.97","url":null,"abstract":"On February 2, 2019, PT Bank BRI (Persero) Tbk introduced Super App Brimo' by BRI to replace the previous iteration of their mobile banking, BRI Online (Brimo' 1.0). The Brimo by BRI target audience was organised by Bank BRI management in 2022, and it was disseminated to 12 Regional Offices in Indonesia. Bank BRI Region VI/Jawa 1 ran many acquisition programmes, including the Strategic Partnership Programme, to meet the aim of Brimo's users. Out of the 128 partners who entered the strategic partnership programme in 2022, 106 partners are classified as having low acquisition because they have an ability to recruit fewer than 50 users, and just 3 partners have the ability to acquire more than 500 users. In order to boost the partner's willingness to distribute Brimo' by BRI and, ultimately, increase the penetration of Brimo' by BRI, this study looks at potential options. The results show that there are some issues that partners face when distributing Brimo' by BRI, including technical difficulties, a lack of product knowledge, staffing issues, gimmicks that don't suit partners' preferences, poorly optimised promotions, the need for reward and recognition programmes, and partners' lack of confidence in their ability to distribute Brimo' by BRI. The study comes to the conclusion that offline training, gimmicky customization, reward and recognition programmes, and quicker referral fee payment are necessary to boost partner willingness to acquire Brimo's users. To determine how these guidelines will affect people, more research will be required.","PeriodicalId":502705,"journal":{"name":"International Journal of Economics and Management Research","volume":"150 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139358716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementation Of Human Resources Strategy At PT Pos Tanjungpinang 在 PT Pos Tanjungpinang 实施人力资源战略

International Journal of Economics and Management Research Pub Date : 2023-07-12 DOI: 10.55606/ijemr.v2i2.96

Gusmatumi, Salman Afdhal, Satriadi, Elvi Lastriani, Jl. Raja, Haji Fisabilillah, No. 34 Tanjungpinang, Kantor Pos, Layanan Pos, Peran Kantor

引用次数: 0

SAK EMKM Inventory Based Accounting Implementation SAK EMKM 基于库存的会计实施

International Journal of Economics and Management Research Pub Date : 2023-07-07 DOI: 10.55606/ijemr.v2i2.95

S. Murniati, Stie Wira, Bhakti Makassar

引用次数: 0

Ability To Use Digitalization In Increasing The Competitive Advantages Of Msmes In Indonesia: Systematic Literature Review (SLR) 印度尼西亚中小企业利用数字化提高竞争优势的能力：系统性文献综述 (SLR)

International Journal of Economics and Management Research Pub Date : 2023-07-05 DOI: 10.55606/ijemr.v2i2.94

Amelia Setyawati, Amelia Suggangga, Nyuherno Aris Wibowo, Adelia Rahma, Farij Ibadil Maula, Lecturer Sekolah, Tinggi Ilmu, Ekonomi Artha, Bodhi Iswara, Surabaya, Jl. Semarang, Kec Sumbersari, Kota Lowokwaru, Jawa Malang, Timur

{"title":"Ability To Use Digitalization In Increasing The Competitive Advantages Of Msmes In Indonesia: Systematic Literature Review (SLR)","authors":"Amelia Setyawati, Amelia Suggangga, Nyuherno Aris Wibowo, Adelia Rahma, Farij Ibadil Maula, Lecturer Sekolah, Tinggi Ilmu, Ekonomi Artha, Bodhi Iswara, Surabaya, Jl. Semarang, Kec Sumbersari, Kota Lowokwaru, Jawa Malang, Timur","doi":"10.55606/ijemr.v2i2.94","DOIUrl":"https://doi.org/10.55606/ijemr.v2i2.94","url":null,"abstract":"The business world is currently experiencing disruption, the impact of technological and digital developments. the emergence of various kinds of sophisticated technological advances such as the Internet of Things (IoT), Advanced Robotics, 3D Printing, Artificial Intelligence and other technologies that enable changes from conventional work systems to automation and digital integration. With the phenomenon of technological disruption, a problem is being faced by MSMEs, the competitive advantage possessed by MSME players in Indonesia is decreasing. Recognizing that there is a gap in the use of technology in productive and not consumptive use, it is necessary to carry out further research, to find out more deeply, whether the use of technology in MSMEs will really have an impact on building and maintaining an MSMEs. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the competitive advantage of MSMEs in Indonesia, one of which is that MSMEs have the organizational ability to attract customers and build prestige for the organization or its products and increase the value felt by customers and achieve their satisfaction which is also the ability to provide various values to customer. Competitive advantage is not fixed, but needs to continuously evolve to keep in touch with various developments, economic, political, social and technological. The results of this research have implications for two things: first, the behavior of MSMEs is expected to continue to upgrade capabilities creatively, innovatively and adaptively, secondly, the government is expected to continue to improve and complement MSMEs facilities evenly and improve mentoring / training programs for MSMEs.","PeriodicalId":502705,"journal":{"name":"International Journal of Economics and Management Research","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139362740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Employee Performance and The Influence Of Motivation, Discipline, And Loyalty 员工绩效与激励、纪律和忠诚的影响

International Journal of Economics and Management Research Pub Date : 2023-07-04 DOI: 10.55606/ijemr.v2i2.93

Indira Basalamah, Stie Wira, Bhakti Makassar, Muhammad Carda, Stie Wira Bhakti, Makassar, Nizmah A.Bahasoan

引用次数: 0