Journal of Sustainable Marketing最新文献

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Internal versus External Corporate Social Responsibility: Company Age and Size Moderate CSR Efficacy 内部与外部企业社会责任:公司年龄和规模对企业社会责任效力的影响
Journal of Sustainable Marketing Pub Date : 2024-01-01 DOI: 10.51300/jsm-2024-117
Matthew Pittman, Glenna L. Read
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引用次数: 0
Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia 可持续营销对快时尚购物者认知和行为惯性的影响
Journal of Sustainable Marketing Pub Date : 2023-11-22 DOI: 10.51300/jsm-2023-114
Andreas Hesse, Jessika Rundau
{"title":"Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia","authors":"Andreas Hesse, Jessika Rundau","doi":"10.51300/jsm-2023-114","DOIUrl":"https://doi.org/10.51300/jsm-2023-114","url":null,"abstract":"The integration of sustainability as a theme, either explicitly or in more subtle formats and techniques, is becoming increasingly prevalent within the realm of marketing and brand communication. The purpose of this study is to examine the effects of two different sustainable marketing initiatives employed on the website of a prominent fast fashion brand on consumer perceptions and intentions to modify their shopping behavior. The examination focuses on understanding the nature and extent of shoppers’ responses to these marketing initiatives. Given the complexity of consumer perceptions, 100 semi-structured interviews with shoppers in the field were conducted to better understand the phenomenon under research. We transcribed shoppers’ responses and conducted a qualitative content analysis of their self-reports. Our results show that fast fashion shoppers demonstrate a spectrum of responses. Sustainable marketing initiatives that enable consumers to be actively involved were perceived more positively. In conclusion, it can be inferred that fast fashion brands engage in sustainable marketing primarily to cultivate positive emotions and assuage ethical concerns among consumers, thereby fostering brand loyalty and customer retention","PeriodicalId":502546,"journal":{"name":"Journal of Sustainable Marketing","volume":"49 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139248174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Politics and Better Business 政治和更好的业务
Journal of Sustainable Marketing Pub Date : 2023-11-16 DOI: 10.51300/jsm-2023-113
N. Bendle
{"title":"Politics and Better Business","authors":"N. Bendle","doi":"10.51300/jsm-2023-113","DOIUrl":"https://doi.org/10.51300/jsm-2023-113","url":null,"abstract":"","PeriodicalId":502546,"journal":{"name":"Journal of Sustainable Marketing","volume":"69 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139269328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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