Eksis: Jurnal Ilmiah Ekonomi dan Bisnis最新文献

Analisis Studi Kasus Produk Indomie di Nigeria: Positioning, Promotion, dan Channel Management 尼日利亚 Indomie 产品案例研究分析：定位、促销和渠道管理

Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-06-01 DOI: 10.33087/eksis.v15i1.435

Anaseputri Jamira, Fachruddin Razi

{"title":"Analisis Studi Kasus Produk Indomie di Nigeria: Positioning, Promotion, dan Channel Management","authors":"Anaseputri Jamira, Fachruddin Razi","doi":"10.33087/eksis.v15i1.435","DOIUrl":"https://doi.org/10.33087/eksis.v15i1.435","url":null,"abstract":"This research discusses an organization that is involved in global marketing, which focuses its resources on global market opportunities and threats. The research object is Indofood with its product Indomie. The problems discussed relate to Indofood's marketing strategy for Indomie brand noodle products in Nigeria, seen from how Indomie shapes perceptions in the minds of the Nigerian people (positioning), how Indomie carries out promotional activities in Nigeria to encourage sales, and how Indomie is distributed in various remote areas in Nigeria. This type of research is descriptive with case study research techniques, which uses primary and secondary data. Indomie in Nigeria has successfully dominated the market and continues to develop as the strongest instant noodle brand through the right combination of good product strategy and affordable prices, the right positioning, integrated promotions and aggressive distribution. The company is expected to continue to strengthen its business through creating competitive advantages. This research is specific, where it only focuses on a few small parts of marketing strategies or activities, which can be followed up and developed further in the future.","PeriodicalId":502231,"journal":{"name":"Eksis: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141405472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Pengeluaran Pemerintah Bidang Ekonomi dan Pelayanan Umum terhadap Pertumbuhan Ekonomi di Provinsi Jambi 政府在经济和公共服务方面的支出对占碑省经济增长的影响

Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2023-12-12 DOI: 10.33087/eksis.v14i2.408

Deva Angraini, Fathiyah Fathiyah, Masnun Masnun

{"title":"Pengaruh Pengeluaran Pemerintah Bidang Ekonomi dan Pelayanan Umum terhadap Pertumbuhan Ekonomi di Provinsi Jambi","authors":"Deva Angraini, Fathiyah Fathiyah, Masnun Masnun","doi":"10.33087/eksis.v14i2.408","DOIUrl":"https://doi.org/10.33087/eksis.v14i2.408","url":null,"abstract":"The purpose of this study is aimed at knowing (1) The effect of government spending on the economy and public services on economic growth in Jambi Province. (2) Effect of government spending on public services on economic growth in Jambi Province. (3) The effect of government spending on the economy and public services simultaneously on economic growth in Jambi Province. The data used in this study are secondary data obtained from the official website of the Central Statistics Agency and the Directorate General of Fiscal Balance. The population used in this study were all regencies and cities in Jambi Province in 2014-2018, amounting to 55. This study used the Fixed Effect Model panel data regression analysis tool. The results showed that: (1) government spending in the economy had a significant effect on economic growth, indicated by the value of 1.766245> t table 1.29837. (2) government spending on public services does not have a significant effect on economic growth, as indicated by the value of tcount 0.952926 <ttabel 1.29837 (3) government spending on the economy and public services simultaneously influencing economic growth is indicated by the value of Fcount 12.86652> Ftable 3.18. and the coefficient of determination (Adj R2) 0.725.","PeriodicalId":502231,"journal":{"name":"Eksis: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"74 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139182732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Rekrutmen Dan Seleksi Terhadap Kinerja Karywan Pada Hotel Abadi Suite Kota Jambi 招聘和甄选对占碑市阿巴迪套房酒店员工绩效的影响

Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2023-12-11 DOI: 10.33087/eksis.v14i2.404

Khuluqon Azima, Sakinah As, Ika Mulyani

{"title":"Pengaruh Rekrutmen Dan Seleksi Terhadap Kinerja Karywan Pada Hotel Abadi Suite Kota Jambi","authors":"Khuluqon Azima, Sakinah As, Ika Mulyani","doi":"10.33087/eksis.v14i2.404","DOIUrl":"https://doi.org/10.33087/eksis.v14i2.404","url":null,"abstract":"This study aims to determine how the effect of recruitment and selection on employee performance at the Abadi Suite Hotel Jambi City simultaneously and partially and how much influence recruitment and selection have on employee performance at the Abadi Suite Hotel Jambi City.The object of this analysis is the Hotel Abadi Suite Jambi City. The sample used in this study were 38 employees at the Abadi Suite Hotel, Jambi City. The method used is descriptive analysis method with recruitment and selection independent variables while the dependent variable is employee performance. The analytical tool used in this research is multiple linear analysis, classical assumption test consisting of normality test, multicollinearity test, heteroscedasticity test, coefficient of determination and hypothesis testing (f test and t test).Based on the calculation results of SPSS version 22, the correlation between the recruitment variable (X1) is 0.468 and the selection variable (X2) is 0.472 on performance (Y), which means that there is a positive influence between recruitment and selection variables on employee performance and there is a strong relationship between the variables independent and the dependent variable is 71.6%.The conclusion of this study shows that recruitment and selection simultaneously have a significant effect on employee performance, partially recruitment and selection have a significant effect on employee performance.","PeriodicalId":502231,"journal":{"name":"Eksis: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"15 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mobilitas Berkelanjutan: Meningkatkan Minat Pembelian Ulang Melalui Kualitas Layanan Dan Promosi Yang Ditargetkan Pada Industri Bus 可持续交通：巴士行业通过服务质量和有针对性的促销提高再购买意愿

Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2023-12-11 DOI: 10.33087/eksis.v14i2.402

Abdurrahman Al-Aulawi, Mohammad Rifqy Roosdhani

{"title":"Mobilitas Berkelanjutan: Meningkatkan Minat Pembelian Ulang Melalui Kualitas Layanan Dan Promosi Yang Ditargetkan Pada Industri Bus","authors":"Abdurrahman Al-Aulawi, Mohammad Rifqy Roosdhani","doi":"10.33087/eksis.v14i2.402","DOIUrl":"https://doi.org/10.33087/eksis.v14i2.402","url":null,"abstract":"In this modern era, the industrial and business sectors are experiencing rapid development, including in the mass transportation services industry such as buses. This encourages business owners to compete in a very tight competitive environment. The approach used is quantitative with 100 samples, which are analyzed by the SEM method using the Smart-PLS version 4.0 tool. The testing used outer model testing, inner model testing, mediation testing, and hypothesis testing. The results of the validity test indicate that the loading factor value > 0.7 and the AVE value > 0.5 are valid. In the reliability test, the composite reliability value and Cronbach's alpha value > 0.7 are considered reliable. It can be concluded that service quality and promotion have a positive and significant influence on repurchase intention. Mediation testing shows that the quality of service variable on repurchase intention is mediated by purchase decision, which is stated as Partial mediation. The promotion variable on repurchase intention is mediated by purchase decision, which is stated as Partial mediation.","PeriodicalId":502231,"journal":{"name":"Eksis: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"36 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Communication Skill Pada Pemasaran Tabungan Haji (Studi Kasus Bank Muamalat Kcp Stabat) 朝觐储蓄营销中的沟通技巧分析（Muamalat Kcp Stabat 银行案例研究）

Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2023-12-11 DOI: 10.33087/eksis.v14i2.405

Mhd Rizki Khairi, Tuti Aggraini

{"title":"Analisis Communication Skill Pada Pemasaran Tabungan Haji (Studi Kasus Bank Muamalat Kcp Stabat)","authors":"Mhd Rizki Khairi, Tuti Aggraini","doi":"10.33087/eksis.v14i2.405","DOIUrl":"https://doi.org/10.33087/eksis.v14i2.405","url":null,"abstract":"Marketing communications is an important part of the overall marketing mission and determines marketing success. The purpose of marketing communication messages is to provide information regarding new policies, new services, new products. And the benefit is that sending informative messages can change people's knowledge and references to products and companies. This research uses qualitative research methods to obtain data which includes primary and secondary research data. Primary data was obtained from direct interviews. And secondary data was obtained from the Google Scholar database. The content analysis of this article is in accordance with the main topics discussed in the Google Scholar database. It is hoped that the results of this research will provide a deeper understanding of the effectiveness of persuasive communication and WoM to increase consumer awareness and trust in Tabungan Haji products. The implications of this research can help Islamic banking companies and related financial institutions develop more effective marketing campaigns, and strengthen the impact of WoM in building better relationships with potential customers. Furthermore, the findings of this research can contribute to the theoretical understanding of the dynamics of persuasive communication and WoM. In order to market products that have religious value.","PeriodicalId":502231,"journal":{"name":"Eksis: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"6 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Budaya Dan Kelas Sosial Terhadap Keputusan Pembelian Pada Teanol Cabang Telanaipura Kota Jambi 文化和社会阶层对占碑市 Teanol Telanaipura 分店购买决策的影响分析

Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2023-12-11 DOI: 10.33087/eksis.v14i2.407

Riko Mappadeceng, A. Tarmizi, Sonia Rosa Putri Liantoni

{"title":"Analisis Budaya Dan Kelas Sosial Terhadap Keputusan Pembelian Pada Teanol Cabang Telanaipura Kota Jambi","authors":"Riko Mappadeceng, A. Tarmizi, Sonia Rosa Putri Liantoni","doi":"10.33087/eksis.v14i2.407","DOIUrl":"https://doi.org/10.33087/eksis.v14i2.407","url":null,"abstract":"This study aims to determine the description of culture, social class and purchasing decisions at Teanol Telanaipura Branch, Jambi City and to determine the simultaneous and partial influence of culture and social class on purchasing decisions at Teanol, Telanaipura Branch, Jambi City. The research method used in this research is descriptive and quantitative research. Primary data is specifically collected by researchers to answer research questions collected using questionnaires. The analytical tool used is multiple linear regression. Based on the research results it is known or obtained that the F count is 83.184 greater than the F table which is 3.09 or the F-sig significance of 0.000 is less than 0.05 which indicates that cultural class and social class jointly (simultaneously) have a significant effect on decisions purchases at Teanol Telanaipura Branch, Jambi City. Based on the results of the study, it was found that the t count was 3.050, which was greater than the t table, which was 1.660. Then the probability value for the culture class variable is 0.000. with a confidence level (α = 5%), from these calculations it can be seen that the probability value is smaller than alpha (0.003 <0.05) meaning that cultural class has a significant positive effect on purchasing decisions at Teanol Telanaipura Branch, Jambi City. Furthermore, it is obtained that t count is 6.335 which is greater than t table which is 1.660. Then the probability value for the social class variable is 0.000. with a confidence level (α = 5%), from these calculations it can be seen that the probability value is greater than alpha (0.000 <0.05, meaning that social class has a significant effect on purchasing decisions at Teanol Telanaipura Branch, Jambi City.","PeriodicalId":502231,"journal":{"name":"Eksis: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"217 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139184051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis SWOT Terhadap Tabungan IB Hijrah Haji Studi Kasus Bank Muamalat Kcp Stabat IB Hijrah Hajj Savings 的 SWOT 分析 Muamalat Kcp Stabat 银行的案例研究

Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2023-12-11 DOI: 10.33087/eksis.v14i2.406

Upik Nurhasanah, Tuti Anggraini

{"title":"Analisis SWOT Terhadap Tabungan IB Hijrah Haji Studi Kasus Bank Muamalat Kcp Stabat","authors":"Upik Nurhasanah, Tuti Anggraini","doi":"10.33087/eksis.v14i2.406","DOIUrl":"https://doi.org/10.33087/eksis.v14i2.406","url":null,"abstract":"The large costs that must be incurred to perform the Hajj pilgrimage are an obstacle for residents of Langkat. IB Hijrah Haji Savings is one of the savings that will simplify the process of traveling to Hajj. Who would have thought that there are still many people who don't know and don't know about Hajj savings, so the number of customers at Bank KCP Stabat is not needed. The problem formulation in this research was strengthened using SWOT analysis of IB Hijrah Haji Muamalat KCP Stabat Savings Bank. The original aim of this research was to find out how the number of IB Hijrah Haji Savings customers at Bank Muamalat KCP Stabat has developed and increased. The research method used in this research is theoretical and qualitative. Data collection uses interview methods and personal observation of the objects studied. The results of the SWOT matrix study show that Bank KCP Stabat loans have advantages consisting of good and quite fast service, free management fees, daily or monthly savings options and life premiums. The weakness of IB Hijrah Haji Savings is the lack of promotion due to inadequate human resources. The facilities offered by Hijrah Haji IB Savings are located in an environment that is generally dominated by Muslim residents so that it attracts the interest of other customers, as well as a strategic location that is easy to reach. The threat to the ib Hijrah Haji savings product is intense competition due to gaps between neighboring banks and crucial customer patterns when the same product is compared between banks..","PeriodicalId":502231,"journal":{"name":"Eksis: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"27 31","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sosialisasi Pengenalan dan Implementasi Sistem Pembayaran Digital Menggunakan QRIS pada UMKM 中小微企业利用 QRIS 引进和实施数字支付系统的社会化进程

Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2023-12-11 DOI: 10.33087/eksis.v14i2.403

Desi Tika Lestari, Crisya Damai Yanti Siburian, E. Ndraha

{"title":"Sosialisasi Pengenalan dan Implementasi Sistem Pembayaran Digital Menggunakan QRIS pada UMKM","authors":"Desi Tika Lestari, Crisya Damai Yanti Siburian, E. Ndraha","doi":"10.33087/eksis.v14i2.403","DOIUrl":"https://doi.org/10.33087/eksis.v14i2.403","url":null,"abstract":"This study aims to describe the process of socialization, introduction, and implementation of QRIS (Quick Response Code Indonesian Standard) in Micro, Small, and Medium Enterprises (MSMEs). QRIS is an electronic payment system that allows non-cash transactions using QR codes, which has been introduced by Bank Indonesia to improve efficiency and financial inclusion in Indonesia. This study was conducted using a qualitative approach and descriptive research methods. Data was collected through interviews with MSME owners, as well as through direct observation of QRIS implementation in several places. Data analysis was carried out using an inductive approach, by identifying themes and patterns that emerged from the collected data. The results of this study indicate that QRIS socialization to MSMEs is an important step to increase understanding and acceptance of this payment technology. Socialization was carried out through various methods, including counseling, training, and technical guidance organized by the research team. The introduction of QRIS among MSMEs also involved payment service providers, who provided the necessary technical and infrastructure support.","PeriodicalId":502231,"journal":{"name":"Eksis: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"30 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0