Bulletin of Management and Business最新文献

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The Influence of Social Media Marketing and Personal Selling on Consumer Purchase Decisions Through Purchase Interest as a Mediating Variable 以购买兴趣为中介变量看社交媒体营销和个人销售对消费者购买决策的影响

Bulletin of Management and Business Pub Date : 2023-09-18 DOI: 10.31328/bmb.v4i2.299

Surya Ariefin Mesra, Mesra Berlyn Hakim, Yushinta Alya Putri

引用次数: 0

Customer Satisfaction: The Role of Excellent Service Factors at Bale Madukara Purwakarta Public Service Mall 顾客满意度：Bale Madukara Purwakarta 公共服务购物中心卓越服务因素的作用

Bulletin of Management and Business Pub Date : 2023-09-15 DOI: 10.31328/bmb.v4i2.294

Widiya Avianti, Dissy Fitria

{"title":"Customer Satisfaction: The Role of Excellent Service Factors at Bale Madukara Purwakarta Public Service Mall","authors":"Widiya Avianti, Dissy Fitria","doi":"10.31328/bmb.v4i2.294","DOIUrl":"https://doi.org/10.31328/bmb.v4i2.294","url":null,"abstract":"One of the causes of weak public services is the low performance of public services as measured by the criticism given by the public regarding the slow service process. There is an additional factor that contributes to the cause of weak public services, namely that the government in offering this type of public assistance is overly regulated towards formal implementation and responsibility. Quantitative methods were applied for this study by conducting associative field research. Services excellent at the Bale Madukara Public Service Mal (MPP) in Purwakarta is the focus of this associative research. The results of this study indicate that partially the independent variable, namely Service Excellent, affects the dependent variable, namely Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP) and simultaneously Services Excellent affects Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP). And the most dominant indicator of services excellent that affects customer satisfaction is the \"Appearance\" indicator. Visitors who come to MPP Bale Madukara Purwakarta are satisfied with the services provided in terms of the appearance of the employees who are clean and neat.","PeriodicalId":502213,"journal":{"name":"Bulletin of Management and Business","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139339920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0