World Journal of Advanced Science and Technology最新文献

{"title":"Harnessing marketing analytics for enhanced decision-making and performance in SMEs","authors":"Tochukwu Ignatius Ijomah, Courage Idemudia, Nsisong Louis Eyo-Udo, Kikelomo Fadilat Anjorin","doi":"10.53346/wjast.2024.6.1.0037","DOIUrl":"https://doi.org/10.53346/wjast.2024.6.1.0037","url":null,"abstract":"In the contemporary business landscape, small and medium-sized enterprises (SMEs) are increasingly leveraging marketing analytics to enhance decision-making and improve performance. This paper explores the transformative impact of marketing analytics on SMEs, emphasizing its role in driving data-driven decisions that optimize marketing strategies, enhance customer engagement, and boost overall business performance. Through the systematic collection and analysis of data, SMEs can gain deeper insights into customer behaviors, preferences, and trends, enabling more targeted and effective marketing campaigns. The implementation of marketing analytics facilitates the measurement of key performance indicators (KPIs) such as click-through rates, conversion rates, and return on investment (ROI), providing a robust framework for evaluating the effectiveness of marketing initiatives. By utilizing various types of analytics, including descriptive, predictive, and prescriptive analytics, SMEs can make informed decisions that not only respond to current market conditions but also anticipate future trends and opportunities. Moreover, the adoption of marketing analytics supports the personalization of customer experiences, allowing SMEs to deliver tailored content and offers that resonate with specific audience segments. This level of personalization fosters deeper customer relationships and increases the likelihood of conversions and customer loyalty. The continuous monitoring and analysis of marketing data enable SMEs to remain agile and responsive to changing market dynamics, ensuring that their marketing strategies remain relevant and effective. By embracing a data-driven approach, SMEs can minimize the risk of ineffective marketing efforts and allocate resources more efficiently, ultimately driving sustainable growth and competitive advantage. In conclusion, harnessing marketing analytics is crucial for SMEs aiming to enhance decision-making and performance. The ability to derive actionable insights from data empowers SMEs to optimize their marketing strategies, improve customer engagement, and achieve better business outcomes. As SMEs continue to navigate an increasingly data-driven world, the strategic use of marketing analytics will be pivotal in securing long-term success and growth.","PeriodicalId":498738,"journal":{"name":"World Journal of Advanced Science and Technology","volume":"11 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141795790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hypolipidemial potentials of selected seed oils on high-fat fed adult albino rats","authors":"Fatai Adebayo Kareem, Yesiru Adeyemi Kareem, Adeola Oladayo Osifeso, Mutiu Adewunmi Alabi, Olasunkanmi Adedoyin Adetutu","doi":"10.53346/wjast.2024.6.1.0039","DOIUrl":"https://doi.org/10.53346/wjast.2024.6.1.0039","url":null,"abstract":"Annually, cardiovascular diseases (CVDs) claim the lives of more than 17 million individuals. In this study, hypolipidemia potential of Persea americana, Moringa oleifera, Chrysophyllum albidum and Capsicum annuum seed oils were evaluated. Fifty adult Wistar rats of both sexes weighing between 120 and 170 g were grouped into ten, with five animals in each group. The animals were stabilized for one week prıor to the induction period. The seed oils were administered in their meal for fourteen days. Blood samples were collected through a cardıac puncture into heparinized tubes centrifuged at 5000 rpm for 10 minutes and were used for haematological and lipid profile assays. Comparatively between the analyte and control groups, the result showed no significant difference (p≥0.05) in haemoglobin (HB) with a significant increase (p≤0.05) in the packed cell volume (PCV) level of the rats. In addition, there were significant reductions in the levels of triglycerides, total cholesterol, and low‐density lipoprotein‐cholesterol. Among the male rats of the analyte and control group, there was a significant increase (p<0.5) in the level of high‐density lipoprotein‐cholesterol ın their blood samples. This study reveals that the rich essential fatty acid reported in the seed oils has hypolipidemic effect potential.","PeriodicalId":498738,"journal":{"name":"World Journal of Advanced Science and Technology","volume":"1 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141796116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The role of big data analytics in customer relationship management: Strategies for improving customer engagement and retention","authors":"Tochukwu Ignatius Ijomah, Courage Idemudia, Nsisong Louis Eyo-Udo, Kikelomo Fadilat Anjorin","doi":"10.53346/wjast.2024.6.1.0038","DOIUrl":"https://doi.org/10.53346/wjast.2024.6.1.0038","url":null,"abstract":"This paper explores the transformative impact of Big Data Analytics on Customer Relationship Management (CRM), focusing on its role in enhancing customer engagement and retention. The study highlights how Big Data enables businesses to create personalized customer experiences, anticipate customer needs through predictive analytics, and respond promptly with real-time data analysis. Additionally, the paper discusses using sentiment analysis to refine engagement strategies and applying predictive models to prevent customer churn. The effectiveness of loyalty programs is also examined, demonstrating how Big Data can tailor incentives to boost customer loyalty. The conclusion emphasizes the need for future research into advanced machine learning techniques, ethical considerations, and developing more sophisticated real-time analytics tools. The findings underscore the pivotal role of Big Data in transforming CRM strategies, driving customer satisfaction, and ensuring long-term business success.","PeriodicalId":498738,"journal":{"name":"World Journal of Advanced Science and Technology","volume":"7 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141795955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fruit set in Majhoul date palm and fruit drop by chemical thinning","authors":"None Mohamed ARBA, None Lahcen OUMOU, None Ahmed SABRI","doi":"10.53346/wjast.2023.4.1.0068","DOIUrl":"https://doi.org/10.53346/wjast.2023.4.1.0068","url":null,"abstract":"Date palm is very cultivated in Draa-Tafilalet area (the southeastern part of Morocco). The variety diversity is rich and include commercial varieties such as ‘Majhoul’ and ‘Bouffegous’. Fruit thinning consists of reducing the fruit load of date palm in order to obtain a balance between yield and fruit quality and to avoid alternating production. Naphthalene acetic acid (NAA) spray is used on date palm to induce fruit drop. Chemical thinning with NAA has been the subject of several research studies, which have focused on the effectiveness of the operation, the doses used and the periods of its application. The practice is not yet well mastered in Morocco and its advantages are not well known. Our work aims to study the fruit set and the effect of NAA treatments on fruit drop of ‘Majhoul’ date palm . Trials were carried out on an adult plantation in Tafilalet area and obtained results showed that fruit set in the early flowering phase was higher (more than 57%) than in the seasonal (55%) and late (42%) phases. Fruit drop is low before the application of NAA (2.41 fruits/spikelet for the seasonal flowering), while it is higher after its application (7.53 fruits/spikelet for the same phase). This is due to the best period chosen for the first application of NAA (100 ppm) and which favored fruit drop during the first stage of fruit development. The second application of NAA (200 ppm), even with a double dose than the first application, did not significantly affect fruit drop because the fruits are in an advanced stage of their development.","PeriodicalId":498738,"journal":{"name":"World Journal of Advanced Science and Technology","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136019529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Synthesis, characterization, and pharmacological evaluation of dextrin capped cadmium sulfide quantum dots conjugated with temozolomide for drug delivery and imaging application","authors":"None Lourdes Rodríguez-Fragoso, None Erick Ayala-Calvillo, None Frida Leo-Campos, None Gerardo González de la Cruz, None Patricia Rodríguez, None Alfonso Leija Salas","doi":"10.53346/wjast.2023.3.2.0066","DOIUrl":"https://doi.org/10.53346/wjast.2023.3.2.0066","url":null,"abstract":"Quantum dots (QDs) of cadmium sulfide semiconductor capped with dextrin and bioconjugated with temozolomide (CdS/Dx+TMZ) were used to target and provide imaging of glioma cells. CdS/Dx+TMZ QDs were in the range of 6.5 nm in size and exhibited an intense fluorescence emission in the green spectrum, which allowed us to monitor fluorescence imaging in a rat glioma cell line. The results showed that glioma cells efficiently took up the CdS/Dx+TMZ QDs, which had a large accumulation time in cells and were distributed in both the cytoplasm and nucleus, where the pharmacological drug effects were enhanced. CdS/Dx+TMZ QDs were more cytotoxic than TMZ and CdS/Dx alone. Glioma cells treated with 100 µM CdS/Dx+TMZ QDs showed both an increase in size (cytoplasm and nucleus) and in the number of cell deaths by apoptosis. The morphological analysis showed the presence of binucleated cells and membrane blebbing, as well as apoptotic bodies. This study confirmed the effective cellular uptake of CdS/Dx QDs bioconjugated with TMZ and their pharmacological effects in a glioma cell line. Our conclusion is that CdS/Dx+ TMZ QDs could be simultaneously used as drug delivery and cell monitoring system for the treatment of GBM and other brain tumors.","PeriodicalId":498738,"journal":{"name":"World Journal of Advanced Science and Technology","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136144504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}