Journal of business and entrepreneurial studies最新文献

Impact of eco-friendly products on consumer behavior in the city of Guayaquil 环保产品对瓜亚基尔市消费者行为的影响

Journal of business and entrepreneurial studies Pub Date : 2023-10-24 DOI: 10.37956/jbes.v7i4.356

Gustavo La Mota Terranova, Karla Borja Robles, Mayra Aguirre Saavedra

{"title":"Impact of eco-friendly products on consumer behavior in the city of Guayaquil","authors":"Gustavo La Mota Terranova, Karla Borja Robles, Mayra Aguirre Saavedra","doi":"10.37956/jbes.v7i4.356","DOIUrl":"https://doi.org/10.37956/jbes.v7i4.356","url":null,"abstract":"This paper presents a research conducted in the city of guayaquil on the impact of eco-friendly products on consumer behavior, with the objective of defining the impact, knowledge and acceptance of eco-friendly products by consumers in the city of guayaquil, for which we sought to identify the variables that influence the decision process and purchase of eco-friendly products, determine the current status of eco-friendly practices and their knowledge by consumers and analyze the willingness of consumers to change their consumption habits in favor of eco-friendly products, For this purpose, a survey of 385 people in the city of guayaquil was conducted to establish the degree of knowledge, preference and perception of the impact that consumers have of eco-friendly products. The results finally show an important preference of consumers towards this type of products, considering positive their impact on the market and the need to consider the environmental impact of the different products as a key value of the companies; consumers with greater environmental knowledge are those who had the intention to purchase products with eco-friendly characteristics.","PeriodicalId":497865,"journal":{"name":"Journal of business and entrepreneurial studies","volume":"2 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135316055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Social media as a means of communication and marketing in neighborhood stores, Guayaquil 社交媒体是瓜亚基尔社区商店的沟通和营销手段

Journal of business and entrepreneurial studies Pub Date : 2023-10-24 DOI: 10.37956/jbes.v7i4.355

Luisa María Herrera Rivas, Maria Tamara Ortiz Luzuriaga, Karla Maribel Ortiz Chimbo, Veronica Coronel Perez

引用次数: 0

Internal control and accounting processes of the salt production companies in the Salinas canton 萨利纳斯州盐业生产公司的内部控制和会计流程

Journal of business and entrepreneurial studies Pub Date : 2023-10-23 DOI: 10.37956/jbes.v7i4.354

Evelyn Gabriela Balbuca Tomalá, José Ernesto Pazmiño Enríquez

{"title":"Internal control and accounting processes of the salt production companies in the Salinas canton","authors":"Evelyn Gabriela Balbuca Tomalá, José Ernesto Pazmiño Enríquez","doi":"10.37956/jbes.v7i4.354","DOIUrl":"https://doi.org/10.37956/jbes.v7i4.354","url":null,"abstract":"Internal control is a measurement tool that allows optimizing the use of resources and making the right decisions based on reliable information on accounting management, through various strategic actions to reduce risks in the organization and strengthen business sustainability. The purpose of this article is to determine how internal control affects the accounting processes of salt production companies in the Salinas canton, through the analysis of each of the components of internal control; in this sense to achieve the planned objective, a qualitative research was conducted, in which a documentary and descriptive analysis was used, applying the techniques of surveys to employees and senior management team to salt production companies in the Salinas canton, where several parameters were determined for better analysis. The results obtained show that in the analyzed companies there is a deficient internal control due to the lack of knowledge of the importance of its application, in addition to the fact that being family companies, decision making is based on experience or personal criteria, and not on a process of analysis in relation to the accounting information.","PeriodicalId":497865,"journal":{"name":"Journal of business and entrepreneurial studies","volume":"53 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135413963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Incidence of packaging on the organoleptic quality of four brands of chocolate produced in the Amazonas Region 包装对亚马逊地区生产的四种品牌巧克力感官质量的影响

Journal of business and entrepreneurial studies Pub Date : 2023-10-23 DOI: 10.37956/jbes.v7i4.352

Meliza del Pilar Bustos Chavez, Pablo-Alfredo Rituay Trujillo, Yorberth Yannedy Montes de Oca Rojas, Francisco Javier Arias Vargas, Jonathan-Alberto Campos Trigoso

{"title":"Incidence of packaging on the organoleptic quality of four brands of chocolate produced in the Amazonas Region","authors":"Meliza del Pilar Bustos Chavez, Pablo-Alfredo Rituay Trujillo, Yorberth Yannedy Montes de Oca Rojas, Francisco Javier Arias Vargas, Jonathan-Alberto Campos Trigoso","doi":"10.37956/jbes.v7i4.352","DOIUrl":"https://doi.org/10.37956/jbes.v7i4.352","url":null,"abstract":"The first impression on consumers is the packaging of the product, through the extrinsic characteristics consumers generate expectations that influence the evaluation of the product and determine the probability of purchase. Therefore, the objective of this study was to determine the incidence of packaging on the organoleptic quality of four brands of chocolates that are produced in the Amazon region, under three phases (i) packaging condition, where the effect of packaging characteristics on the consumer's visual perception without tasting the chocolate was studied, (ii) blind condition without packaging, in which the organoleptic quality of each chocolate was determined using the sensory quality index, (iii) and the reported condition, evaluated the combined effect (first and second phase) determining the level of satisfaction, tastes, and preferences to finally measure the degree of incidence of the packaging design of the chocolates on the organoleptic quality in the four brands using Spearman's Correlation Coefficient. The degree of incidence between the design and the organoleptic quality with the highest significance was in the Palerca chocolate in the factors of; innovation in the shape of the packaging and the aroma of the chocolate (r= 0.6503), warmth in the color concerning the flavor of the chocolate (r= 0.6289), and the quality factor in the function of the color and aroma of the chocolate (r= 0.6163).","PeriodicalId":497865,"journal":{"name":"Journal of business and entrepreneurial studies","volume":"36 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135414163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The psychology of color in brand packaging 品牌包装中的色彩心理

Journal of business and entrepreneurial studies Pub Date : 2023-10-23 DOI: 10.37956/jbes.v7i4.353

Alex Rendón Alín, Carlos Escalante Vera

引用次数: 0

The importance of Reverse Logistics and Green Logistics for Sustainability in Supply Chains 逆向物流和绿色物流对供应链可持续发展的重要性

Journal of business and entrepreneurial studies Pub Date : 2023-10-23 DOI: 10.37956/jbes.v7i4.351

Leonardo Álvaro Banguera Arroyo, Carlos Augusto De Los Santos Barreto, Otto Benjamin Santos Vasquez, Rina Jacqueline Vera Nicola

{"title":"The importance of Reverse Logistics and Green Logistics for Sustainability in Supply Chains","authors":"Leonardo Álvaro Banguera Arroyo, Carlos Augusto De Los Santos Barreto, Otto Benjamin Santos Vasquez, Rina Jacqueline Vera Nicola","doi":"10.37956/jbes.v7i4.351","DOIUrl":"https://doi.org/10.37956/jbes.v7i4.351","url":null,"abstract":"Production and consumption practices that follow the \"take-make-dispose\" flow have had a negative impact on the environment over time. Global waste problems are alarming for the environment. Over time, these problems will become more serious and will require special attention. In this regard, reverse and green logistics are very timely and critical areas for achieving sustainable development, as well as meeting some of the targets set out in the Sustainable Development Goals (SDGs). However, the current literature on reverse logistics, green logistics and sustainability are scattered. Therefore, in this article we aim to review the state of recent literature (2018 - 2021), with a focus on applications in different industrial sectors. It was observed that although the application of reverse logistics, green logistics principles are sustainable, there are barriers to their implementation among which include lack of top management commitment, lack of strategic plan to implement reverse and green logistics activities, lack of marketing strategy for remanufactured products and secondary market. This review may be of interest to industry policy makers.","PeriodicalId":497865,"journal":{"name":"Journal of business and entrepreneurial studies","volume":"35 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135414168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Circular economy model for reuse of plastic in eco-efficient production of building materials 建筑材料生态高效生产中塑料再利用的循环经济模型

Journal of business and entrepreneurial studies Pub Date : 2023-10-23 DOI: 10.37956/jbes.v7i4.349

Yomayra Elizabeth Villegas Pilay, Alex Rodolfo Bravo Carrasco, Succety Irene Cruz Ronquillo

引用次数: 0

Strategic Optimization of Gastronomic Business Cooperation through the Value Chain 基于价值链的美食商务合作战略优化

Journal of business and entrepreneurial studies Pub Date : 2023-10-23 DOI: 10.37956/jbes.v7i4.350

Evelyn Dayanna Paramo Carchi, Jorge Andrés Moncayo Quintuña, Marcos Giovanny Orellana Parra, Ana Gabriela Hinojosa Caballero

{"title":"Strategic Optimization of Gastronomic Business Cooperation through the Value Chain","authors":"Evelyn Dayanna Paramo Carchi, Jorge Andrés Moncayo Quintuña, Marcos Giovanny Orellana Parra, Ana Gabriela Hinojosa Caballero","doi":"10.37956/jbes.v7i4.350","DOIUrl":"https://doi.org/10.37956/jbes.v7i4.350","url":null,"abstract":"In the competitive environment of gastronomic business, the implementation of effective strategies has become essential for success and adaptability. This study set out to explore the value chain as a strategic analysis system to foster cooperativeness in this sector. Three fundamental objectives guided the research: first, to explain the value chain as a tool for strategic analysis and cooperation in business; second, to determine its relevance as a strategic system in the restaurant industry; and third, to identify the application of Porter's value chain in this sector. The results of a survey revealed that gastronomic entrepreneurs value the implementation of strategic systems, highlighting the importance and relevance of such systems. The value chain is perceived as an influential instrument in achieving successful objectives in these businesses. In terms of knowledge, it was found that most participants have a moderate familiarity with the concept of the value chain in the business context, and its importance is recognized at various levels.","PeriodicalId":497865,"journal":{"name":"Journal of business and entrepreneurial studies","volume":"53 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135413959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0