Qǐyè guǎnlǐ xuébào最新文献

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“Relationship can talk” - Relationship quality and its applications to STARBUCKS “关系会说话”——关系质量及其在星巴克的应用

Qǐyè guǎnlǐ xuébào Pub Date : 2023-09-01 DOI: 10.53106/102596272023090483003

Wen-Jung Chang Wen-Jung Chang, Kuan-Yu Yueh Wen-Jung Chang, Da-Chian Hu Kuan-Yu Yueh, Hui-Ju Chen Da-Chian Hu

引用次数: 0

An examination of the role of gender in athlete endorsement effectiveness 性别对运动员代言效果影响的研究

Qǐyè guǎnlǐ xuébào Pub Date : 2023-09-01 DOI: 10.53106/102596272023090483001

Ho Keat Leng Ho Keat Leng, Yi Xian Philip Phua Ho Keat Leng, Yen-Chun Lin Yi Xian Philip Phua, Andre Richelieu Yen-Chun Lin, Shintaro Sato Andre Richelieu, Sock Miang Teo-Koh Shintaro Sato

引用次数: 0

Does it help to provide such posting content for interaction? An empirical study of physical and virtual goods branding 提供这样的贴子内容进行互动是否有帮助?实体和虚拟商品品牌的实证研究

Qǐyè guǎnlǐ xuébào Pub Date : 2023-09-01 DOI: 10.53106/102596272023090483002

Yulin Chen Yulin Chen

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引用次数: 0