发布求助
文献互助 智能选刊 最新文献

Reklama. Teoriâ i praktika最新文献

筛选
英文 中文
Применение голосовых роботов в качестве нестандартного канала коммуникаций 语音机器人作为非标准通信通道的应用
Reklama. Teoriâ i praktika Pub Date : 2023-01-01 DOI: 10.36627/2410-9622-2023-3-3-192-202
Дмитрий Винокуров
{"title":"Применение голосовых роботов в качестве нестандартного канала коммуникаций","authors":"Дмитрий Винокуров","doi":"10.36627/2410-9622-2023-3-3-192-202","DOIUrl":"https://doi.org/10.36627/2410-9622-2023-3-3-192-202","url":null,"abstract":"","PeriodicalId":490684,"journal":{"name":"Reklama. Teoriâ i praktika","volume":"305 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134980185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Образ дивана в рекламе: литературные коннотации 广告中的沙发图片:文学评论
Reklama. Teoriâ i praktika Pub Date : 2023-01-01 DOI: 10.36627/2410-9622-2023-3-3-244-250
Вячеслав Плещенко
{"title":"Образ дивана в рекламе: литературные коннотации","authors":"Вячеслав Плещенко","doi":"10.36627/2410-9622-2023-3-3-244-250","DOIUrl":"https://doi.org/10.36627/2410-9622-2023-3-3-244-250","url":null,"abstract":"","PeriodicalId":490684,"journal":{"name":"Reklama. Teoriâ i praktika","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134980417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Применение инструментов нейромаркетинга в рекламных кампаниях 神经营销工具在广告活动中的应用
Reklama. Teoriâ i praktika Pub Date : 2023-01-01 DOI: 10.36627/2410-9622-2023-3-3-204-210
Ирина Пушко
{"title":"Применение инструментов нейромаркетинга в рекламных кампаниях","authors":"Ирина Пушко","doi":"10.36627/2410-9622-2023-3-3-204-210","DOIUrl":"https://doi.org/10.36627/2410-9622-2023-3-3-204-210","url":null,"abstract":"","PeriodicalId":490684,"journal":{"name":"Reklama. Teoriâ i praktika","volume":"182 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134979798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Разработка единого позиционирования услуг компании, ориентированных на разные потребности целевых сегментов 开发面向不同目标部门需求的服务的统一定位
Reklama. Teoriâ i praktika Pub Date : 2023-01-01 DOI: 10.36627/2410-9622-2023-3-3-212-222
Галина Дерябина
{"title":"Разработка единого позиционирования услуг компании, ориентированных на разные потребности целевых сегментов","authors":"Галина Дерябина","doi":"10.36627/2410-9622-2023-3-3-212-222","DOIUrl":"https://doi.org/10.36627/2410-9622-2023-3-3-212-222","url":null,"abstract":"Автор рассматривает специфику позиционирования компании и его основные элементы. В статье сделан акцент на анализе позиционирования для дизайнстудии, что применимо и для Ð´Ñ€ÑƒÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ сферы услуг: в Ñ Ð¾Ð´Ðµ разработки позиционирования была найдена объединяющая метафора «ваша уникальная история» с разветвлением ее воздействия на разные группы целевой аудитории.","PeriodicalId":490684,"journal":{"name":"Reklama. Teoriâ i praktika","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135159913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Искусственный интеллект в интернет-рекламе: будущее уже здесь 网络广告中的人工智能:未来就在这里
Reklama. Teoriâ i praktika Pub Date : 2023-01-01 DOI: 10.36627/2410-9622-2023-3-3-174-179
Ксения Климчукова
{"title":"Искусственный интеллект в интернет-рекламе: будущее уже здесь","authors":"Ксения Климчукова","doi":"10.36627/2410-9622-2023-3-3-174-179","DOIUrl":"https://doi.org/10.36627/2410-9622-2023-3-3-174-179","url":null,"abstract":"","PeriodicalId":490684,"journal":{"name":"Reklama. Teoriâ i praktika","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134980914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Семиотика в инструментарии рекламиста 广告商工具箱中的符号学
Reklama. Teoriâ i praktika Pub Date : 2023-01-01 DOI: 10.36627/2410-9622-2023-3-3-224-230
Елена Борисова, Анна Зотова
{"title":"Семиотика в инструментарии рекламиста","authors":"Елена Борисова, Анна Зотова","doi":"10.36627/2410-9622-2023-3-3-224-230","DOIUrl":"https://doi.org/10.36627/2410-9622-2023-3-3-224-230","url":null,"abstract":"Авторы статьи знакомят читателей с основными положениями семиотики — науки о Ð·Ð½Ð°ÐºÐ¾Ð²Ñ‹Ñ ÑÐ¸ÑÑ‚ÐµÐ¼Ð°Ñ â€” и показывают, как знание закономерностей этого научного направления может помочь в создании рекламной продукции в аспекте брендинга и ее исследовании с точки зрения потенциальной эффективности.","PeriodicalId":490684,"journal":{"name":"Reklama. Teoriâ i praktika","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135159927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Утилиты — виртуальные выгоды мира веб 3.0 工具-虚拟世界效益web 3.0
Reklama. Teoriâ i praktika Pub Date : 2023-01-01 DOI: 10.36627/2410-9622-2023-3-3-180-190
Анна Рымарева
{"title":"Утилиты — виртуальные выгоды мира веб 3.0","authors":"Анна Рымарева","doi":"10.36627/2410-9622-2023-3-3-180-190","DOIUrl":"https://doi.org/10.36627/2410-9622-2023-3-3-180-190","url":null,"abstract":"","PeriodicalId":490684,"journal":{"name":"Reklama. Teoriâ i praktika","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134980173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Культурные тенденции текущего этапа развития рекламных коммуникаций (часть 1) 当前广告发展阶段的文化趋势(第一部分)
Reklama. Teoriâ i praktika Pub Date : 2023-01-01 DOI: 10.36627/2410-9622-2023-3-3-232-242
Павел Вайнштейн
{"title":"Культурные тенденции текущего этапа развития рекламных коммуникаций (часть 1)","authors":"Павел Вайнштейн","doi":"10.36627/2410-9622-2023-3-3-232-242","DOIUrl":"https://doi.org/10.36627/2410-9622-2023-3-3-232-242","url":null,"abstract":"","PeriodicalId":490684,"journal":{"name":"Reklama. Teoriâ i praktika","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134979797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信