{"title":"Analisis Kinerja Keuangan pada Perusahaan PT Kalbe Farma Tbk. Sebelum dan Sesudah Covid-19","authors":"Sigit Priyanto, Dedi Suselo","doi":"10.30762/almuraqabah.v3i1.318","DOIUrl":"https://doi.org/10.30762/almuraqabah.v3i1.318","url":null,"abstract":"This study aims to analyze the comparison of company financial performance at PT. Kalbe Tbk. before and after Covid-19. Financial performance in this study is calculated using financial ratios which include the liquidity ratio as measured by the quick ratio (QR), the profitability ratio as measured by return on assets (ROA), the solvency ratio as measured by the debt to equity ratio (DER), and the activity ratio as measured by total assets turn over (TATO). In this study the data used were secondary data, while the population and sample in this study were the financial statements of PT. Kalbe Farma Tbk for the 2016-2020 period which is listed on the IDX. In this study, the data analysis method used was the Independent Sample T-test, which had previously been tested for normality. Based on the tests that have been carried out, the results of data analysis show that the four ratios tested have no significant difference, so it can be concluded that there is no difference in financial performance at PT. Kalbe Farma Tbk. before and after Covid-19.","PeriodicalId":488538,"journal":{"name":"Al-Muraqabah Journal of Management and Sharia Business","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135265532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Content Marketing, Viral Marketing dan Spiritual Marketing Terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening (Studi kasus pada konsumen Rocket Chicken di Salatiga)","authors":"Sri Wahyuni, None Saifudin","doi":"10.30762/almuraqabah.v3i1.586","DOIUrl":"https://doi.org/10.30762/almuraqabah.v3i1.586","url":null,"abstract":"The influence of viral marketing, content marketing, and spiritual marketing on purchasing decisions with purchase intention as an interesting intervening variable to study. The population of this research is Rocket Chicken Salatiga consumers. A total of 100 respondents were taken as samples using random sampling techniques. The author uses a quantitative method where the data sources are obtained from primary data and literature. The test statistical tools used were multiple linear regression analysis and path analysis which were processed with SPSS version 19 software. The research results proved that content marketing and viral marketing had no effect on purchasing decisions. However, spiritual marketing and buying interest have a positive and significant effect on purchasing decisions. Meanwhile, content marketing and spiritual marketing have a positive and significant effect on purchasing interest. Viral marketing has no effect on buying interest. Purchase interest is not able to mediate content marketing on purchasing decisions. Purchase interest is able to mediate viral marketing and spiritual marketing on purchasing decisions.","PeriodicalId":488538,"journal":{"name":"Al-Muraqabah Journal of Management and Sharia Business","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135155834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}