Journal of Management and Creative Business最新文献

筛选
英文 中文
Strategi Pengembangan Pemasaran dalam Menarik Minat Konsumen Pengguna Jasa di Kinipagi Wedding Planner Cirebon 吸引消费者对井里汶 Kinipagi 婚礼策划公司服务用户的兴趣的营销发展战略
Journal of Management and Creative Business Pub Date : 2024-07-10 DOI: 10.30640/jmcbus.v2i3.2914
Roslikawati Roslikawati, Tia Listiaty
{"title":"Strategi Pengembangan Pemasaran dalam Menarik Minat Konsumen Pengguna Jasa di Kinipagi Wedding Planner Cirebon","authors":"Roslikawati Roslikawati, Tia Listiaty","doi":"10.30640/jmcbus.v2i3.2914","DOIUrl":"https://doi.org/10.30640/jmcbus.v2i3.2914","url":null,"abstract":"The development of an increasingly advanced era has a great influence on the creative mindset of the Indonesian people and the world in all respects. The event organizer or Event Organizer (EO) service business has prospects or developments that are increasingly needed by the community, not only needed in urban areas but also in rural areas. Kinipagi Wedding Planner is one of the Wedding Organizer businesses in Cirebon which was established in 2019, precisely before the COVID-19 Pandemic in Indonesia. The data collection technique in this study uses Nonprobability Sampling technique which in this study does not provide equal opportunities or opportunities for each element of population members to be selected as sample members. The sampling technique in this study uses Purposive Sampling, which is a sampling technique with certain considerations. The research design used in this research is descriptive qualitative research design because researchers want to know how marketing development strategies and how to maintain existence to attract consumer interest in Kinipagi Wedding Planner service users. The data collection methods used in this research are observation, interviews, and documentation. results that Kinipag Wedding planner has already implemented marketing mix and has also performed SWOT analysis. The application of SWOT analytics and marketing mix on Kinipagi Wedding Planer helped have gone well especially the price factor offered is relatively cheaper compared to other wedding organizers in Cirebon. However, there were some shortcomings such as hard-to-reach locations, human resources that need to be improved, and promotional media that still have to be broadcast.","PeriodicalId":488170,"journal":{"name":"Journal of Management and Creative Business","volume":"31 36","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141659574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KEPEMIMPINAN, KOMPENSASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. AERO INDONESIA 领导、补偿和就业纪律对PT. AERO INDONESIA员工绩效的影响
Journal of Management and Creative Business Pub Date : 2023-03-10 DOI: 10.30640/jmcbus.v1i2.737
None Anita Fatimatuz Zahroh, None Maulidyah Amalina Rizqi
{"title":"PENGARUH KEPEMIMPINAN, KOMPENSASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. AERO INDONESIA","authors":"None Anita Fatimatuz Zahroh, None Maulidyah Amalina Rizqi","doi":"10.30640/jmcbus.v1i2.737","DOIUrl":"https://doi.org/10.30640/jmcbus.v1i2.737","url":null,"abstract":"Human Resources (HR) is a central factor in an organization, which has an important role in the company as a driving factor, planning and controlling in all company activities. Therefore it is necessary to pay attention and create effective and efficient work, organization. This study aims to determine the effect of leadership, ethics and discipline on employee performance at PT. Aero Indonesia. This type of research used is quantitative research. The sampling technique used a saturated sample with a total sample of 72 respondents. The population used in this research is all employees of PT. Aero Indonesia. The data analysis technique used in this study is a multiple linear method. From the calculation results show that leadership (X1), sensor (X2), and discipline (X3) have a significant effect on performance (Y) at PT. Aero Indonesia","PeriodicalId":488170,"journal":{"name":"Journal of Management and Creative Business","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136156166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信
小红书