Asian Journal of Economics and Business Management最新文献

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Assessing the expectations of Generation Z customers towards last-mile delivery in E-commerce: A case study in Ho Chi Minh City 评估 Z 世代顾客对电子商务最后一英里配送的期望：胡志明市案例研究

Asian Journal of Economics and Business Management Pub Date : 2024-05-20 DOI: 10.53402/ajebm.v3i2.424

Quynh Lam Nguyen, Phan Van Thuc, Nguyen Thi Thuy, Nguyen Thi Kim Tien, Le Thanh Sang

{"title":"Assessing the expectations of Generation Z customers towards last-mile delivery in E-commerce: A case study in Ho Chi Minh City","authors":"Quynh Lam Nguyen, Phan Van Thuc, Nguyen Thi Thuy, Nguyen Thi Kim Tien, Le Thanh Sang","doi":"10.53402/ajebm.v3i2.424","DOIUrl":"https://doi.org/10.53402/ajebm.v3i2.424","url":null,"abstract":"This study focuses on assessing the impact of various factors influencing Generation Z consumers' expectations of last-mile delivery services when purchasing goods on e-commerce platforms within Ho Chi Minh City (HCMC), to improve service quality and propose delivery processes for efficient last-mile delivery. What is new compared to previous studies is the emphasis on the impact of environmental protection policies and green initiatives on the expectations of Gen Z customers. In this study, the authors propose the factor \"Environmental Protection Policy\" to build a scale to measure customer expectations in last-mile delivery service. A survey involving 435 participants who belong to Gen Z and frequently utilize e-commerce services in HCMC provided the primary data for this analysis. Utilizing quantitative analytical techniques, including Cronbach's alpha reliability test, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and multiple regression analysis, this research tested several hypotheses. The results corroborate that the expectations of Gen Z consumers regarding delivery services on e-commerce platforms in HCMC are significantly shaped by five pivotal factors: Delivery speed, reliability, responsiveness, environmental protection policy, and cost. The study notably highlights cost as the predominant factor exerting the most substantial influence on the expectations concerning last-mile delivery services. This study has made a significant contribution to the body of knowledge that e-commerce platforms and logistics firms may use to raise the bar for delivery services that Gen Z consumers anticipate.","PeriodicalId":486592,"journal":{"name":"Asian Journal of Economics and Business Management","volume":"15 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141122384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The influence of user generated content jiniso.id on tiktok social media on consumer buying interest Tiktok 社交媒体上的用户生成内容 jiniso.id 对消费者购买兴趣的影响

Asian Journal of Economics and Business Management Pub Date : 2024-05-01 DOI: 10.53402/ajebm.v3i1.429

Revinka Anatasya Saskia, Aripin Ahmad, Mudji Rachmat Ramelan

{"title":"The influence of user generated content jiniso.id on tiktok social media on consumer buying interest","authors":"Revinka Anatasya Saskia, Aripin Ahmad, Mudji Rachmat Ramelan","doi":"10.53402/ajebm.v3i1.429","DOIUrl":"https://doi.org/10.53402/ajebm.v3i1.429","url":null,"abstract":"This research project stems from the growing prevalence of user-generated content (UGC) centered around Jiniso.id products within the vibrant landscape of the TikTok platform. Its core aim is to meticulously investigate the intricate relationship between UGC and consumers' purchasing behaviors concerning Jiniso.id products among the expansive user base of TikTok spanning Indonesia. By adopting a quantitative research approach, data collection was facilitated through the dissemination of structured questionnaires among a pool of potential consumers. Employing a purposive sampling technique, a total of 100 questionnaires were methodically distributed to individuals deemed representative of the target demographic. The analytical framework utilized in this study revolves around the application of simple linear regression analysis, which enables a comprehensive examination of the correlation between UGC and consumer purchasing tendencies. The compelling findings derived from this research underscore the statistically significant impact of user-generated content (UGC) in fostering a positive and discernible influence on consumer buying intentions, thereby shedding valuable insights into the dynamics of digital marketing and consumer behavior within the realm of social media platforms like TikTok.","PeriodicalId":486592,"journal":{"name":"Asian Journal of Economics and Business Management","volume":"50 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141140118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The influence of corporate social responsibility, investment opportunities, and profitability on tax avoidance 企业社会责任、投资机会和盈利能力对避税的影响

Asian Journal of Economics and Business Management Pub Date : 2024-05-01 DOI: 10.53402/ajebm.v3i1.426

Sandra Mei Leny, Nairobi

{"title":"The influence of corporate social responsibility, investment opportunities, and profitability on tax avoidance","authors":"Sandra Mei Leny, Nairobi","doi":"10.53402/ajebm.v3i1.426","DOIUrl":"https://doi.org/10.53402/ajebm.v3i1.426","url":null,"abstract":"The analysis conducted on the relationship between Corporate Social Responsibility (CSR), Investment Opportunity, Profitability, and Tax Avoidance in Energy Sector Companies listed on the Indonesia Stock Exchange between 2017 and 2021 has yielded significant insights. While the influence of CSR on Tax Avoidance was found to be insignificant, both Investment Opportunity and Profitability demonstrated notable effects, with the latter displaying a negative influence. Furthermore, the combined impact of CSR, Investment Opportunity, and Profitability on Tax Avoidance was found to be substantial, explaining 63% of the observed variance. These findings underscore the intricate relationship between corporate practices, financial performance, and tax management strategies, offering valuable implications for various stakeholders. In light of these conclusions, several recommendations can be drawn. Firstly, collaboration between tax authorities and relevant stakeholders is essential to refine tax policies, integrating sustainability considerations and ensuring transparency in corporate tax practices. Secondly, investors should adopt a comprehensive approach when assessing investment opportunities, taking into account factors beyond financial performance, including corporate social responsibility and tax management strategies. Additionally, companies are encouraged to enhance their disclosure practices concerning CSR activities, thereby promoting greater transparency and accountability. Finally, future research efforts should focus on expanding the scope of analysis across different sectors and incorporating additional variables to deepen our understanding of tax avoidance dynamics in the Indonesian context. By implementing these recommendations, policymakers, tax authorities, investors, and corporate entities can collectively contribute to fostering a more responsible and sustainable business environment.","PeriodicalId":486592,"journal":{"name":"Asian Journal of Economics and Business Management","volume":"3 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141141768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0