Annhenrie Campbell, David H. Lindsay, Gökçe Soydemir, Kim B. Tan
{"title":"Predicting Retail Company Bankruptcies in the Era of COVID","authors":"Annhenrie Campbell, David H. Lindsay, Gökçe Soydemir, Kim B. Tan","doi":"10.33423/jmdc.v18i1.6828","DOIUrl":"https://doi.org/10.33423/jmdc.v18i1.6828","url":null,"abstract":"Trade journals and the popular press have suggested that the COVID-19 pandemic precipitated a second “retail apocalypse.” The current study tests whether pre-pandemic data can be used to predict COVID-19 retail firm bankruptcies using a chaos-based model. This study successfully uses a chaos statistic calculated from stock market time-series returns for pair-match retail firms prior to the pandemic to predict bankruptcies occurring shortly afterwards.","PeriodicalId":484469,"journal":{"name":"Journal of Marketing Development and Competitiveness","volume":"41 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140432954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}