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Understanding The Importance of Job Satisfaction for Female Motorcycle Taxi Drivers 了解工作满意度对摩的女司机的重要性
Indonesian Business Review Pub Date : 2023-12-12 DOI: 10.21632/ibr.6.2.99-113
Tri Siwi Agustina, Radhiyatul Hayati Putri
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引用次数: 0
The Effects of Korean Celebrities on Millennial & Gen Z Purchase Intention In Indonesia’s Beauty Industry 韩国名人对印尼美容业千禧一代和 Z 世代购买意向的影响
Indonesian Business Review Pub Date : 2023-12-12 DOI: 10.21632/ibr.6.2.115-124
Adam Jordy, Mega A. Yulianti, Nadya Chloe, Reynaldi Romy, Sartika Sari Hasibuan
{"title":"The Effects of Korean Celebrities on Millennial & Gen Z Purchase Intention In Indonesia’s Beauty Industry","authors":"Adam Jordy, Mega A. Yulianti, Nadya Chloe, Reynaldi Romy, Sartika Sari Hasibuan","doi":"10.21632/ibr.6.2.115-124","DOIUrl":"https://doi.org/10.21632/ibr.6.2.115-124","url":null,"abstract":"This research aims to find the effect of using Korean celebrities towards purchase intention using several criteria in Indonesia’s beauty industry. The data were collected by distributing online surveys to the public with age criteria of Gen-Z and Millenials in Indonesia who like or adore Korean celebrities. Thus, Convenience sampling method was applied. Questionnaires acquired and recorded using a five point comparative scale. Exploratory factor and multiple regression analysis were used in analyzing criteria on customers’ purchase intention. Three aspects affecting purchase intention were identified, namely, connectedness towards celebrities, attitude towards celebrities, and celebrities cause-fit. Results from regression analysis proved that the connectedness and celebrities cause-fit have significant positive effects on customers’ purchase intention. Results from this research intended to help marketers when planning on using Korean celebrities as their brand ambassador. Marketers can acquire meaningful perception of factors that have significant impact in influencing customers’ purchase intention.","PeriodicalId":484091,"journal":{"name":"Indonesian Business Review","volume":"76 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139008133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role The Role of Job Satisfaction in Minimizing Turnover Intention in Start-Up Companies 工作满意度在最大程度降低新创公司离职意向中的作用
Indonesian Business Review Pub Date : 2023-12-11 DOI: 10.21632/ibr.6.2.79-86
Tedi Supriadi, Suryanto Suryanto
{"title":"The Role The Role of Job Satisfaction in Minimizing Turnover Intention in Start-Up Companies","authors":"Tedi Supriadi, Suryanto Suryanto","doi":"10.21632/ibr.6.2.79-86","DOIUrl":"https://doi.org/10.21632/ibr.6.2.79-86","url":null,"abstract":"This study is a literature review study that aims to see the role of job satisfaction on turnover intention, especially in start-up companies. Start-up companies today have the opportunity to grow rapidly supported by technology and information. Many interesting things can be reviewed from start-up companies, one of which is that start-up companies are dominated by Gen Z and millennials. Where generation Z and millennials are known for their characteristics or attitudes that easily feel bored when they can't get the opportunity to develop and easily feel bored with monotonous types of work. So that this triggers the emergence of turnover intention, including start-up companies. For this reason, it is necessary to make efforts to minimize the emergence of turnover intention through increasing and understanding what factors can increase job satisfaction so as to minimize the emergence of turnover intention from each individual in the start-up organization.","PeriodicalId":484091,"journal":{"name":"Indonesian Business Review","volume":"13 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138980267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand Preference of Smartphone 智能手机的品牌偏好
Indonesian Business Review Pub Date : 2023-12-11 DOI: 10.21632/ibr.6.2.71-77
Sanju Kumar Singh, J. Upadhyay
{"title":"Brand Preference of Smartphone","authors":"Sanju Kumar Singh, J. Upadhyay","doi":"10.21632/ibr.6.2.71-77","DOIUrl":"https://doi.org/10.21632/ibr.6.2.71-77","url":null,"abstract":"The research aims at finding out the factors that majorly influence the buying decision of a customer when choosing a Smartphone. This research used quantitative method. In this study populations for this people residing inside Kathmandu valley who were using mobile phones. The sample size of 270 respondents who were job holders and using mobile phones were surveyed based on one of the non-probability sampling techniques, the convenience sampling method. This research used independent variables, advertisement, brand image, brand loyalties, price satisfaction and attributes. In addition, variables Price has positive and significant effect on brand preferences but remaining variables, advertisement, brand image, brand loyalties positive but not significant effect. Finally, Prices Factors one of dominant variables that makes people thinks to choose the smartphones in Kathmandu City.","PeriodicalId":484091,"journal":{"name":"Indonesian Business Review","volume":"152 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138981375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Does Servant Leadership Affect Turnover Intention a Company? 仆人式领导如何影响公司的离职意向？
Indonesian Business Review Pub Date : 2023-12-11 DOI: 10.21632/ibr.6.2.87-97
M. Muzakki, Asep Heryyanto
{"title":"How Does Servant Leadership Affect Turnover Intention a Company?","authors":"M. Muzakki, Asep Heryyanto","doi":"10.21632/ibr.6.2.87-97","DOIUrl":"https://doi.org/10.21632/ibr.6.2.87-97","url":null,"abstract":"The food and beverage industry continues to experience positive and substantial development from year to year. Nonetheless, attrition rates range between 60% and 300%. This study investigates the relationship between servant leadership, affective organizational commitment, and turnover intention. In addition, this study seeks to examine the role of affective organizational commitment as a mediator between servant leadership and turnover intention. This study's sample consisted of 78 restaurant employees. The technique used for data analysis was Structural Equation Modeling Partial Least Square (SEM PLS). According to the findings of the study, servant leadership and affective organizational commitment had a significant negative impact on turnover intention. Lastly, affective organizational commitment can substantially and negatively moderate the effect of servant leadership on turnover intention.","PeriodicalId":484091,"journal":{"name":"Indonesian Business Review","volume":"19 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138981094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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