{"title":"Increase in the Abundance of Invasive Fish Species in the Ciliwung River, DKI Jakarta and West Java Provinces","authors":"Noer Sarifah Ainy, Iqbal Mujadid, Nestiyanto Hadi, Lutfiralda Sjahfirdi","doi":"10.34306/ajri.v6i1.1060","DOIUrl":"https://doi.org/10.34306/ajri.v6i1.1060","url":null,"abstract":"The Ciliwung River is one of the important rivers in the Jakarta Special Capital Region (DKI Jakarta) and West Java. The existence of local fish in the Ciliwung River is threatened by the presence of invasive fish. This research aims to identify the types of invasive fish along the Ciliwung River from 2023 to 2024 and compare them with previous research in 2011. The study uses 6 segments according to Minister of Environment and Forestry Decree No. SK.298/Menlhk/Setjen/PKL.1/6/2017. Each segment consists of 3 research plots, totaling 18 research stations. The sampling method involves collecting fish using environmentally friendly fishing gear. The research results show the presence of 10 species from 5 families and 4 non-native fish orders that are invasive. The most abundant invasive fish species in the Ciliwung River are, in order, Plecostomus (Pterygoplichthys pardalis), Mosquito Fish (Gambusia affinis), Guppy (Poecilia reticulata), Platy (Xiphophorus helleri), Nile Tilapia (Oreochromis niloticus), Bristlenose Pleco (Ancistrus temminckii), Glossom (Andinoacara rivulatus), Carp (Cyprinus carpio), Red Devil (Amphilophus labiatus), and African Catfish (Clarias gariepinus). There has been a 100% increase in the number of invasive fish species in the Ciliwung River compared to the 2011 study, which identified only 5 invasive fish species.","PeriodicalId":482614,"journal":{"name":"ADI Journal on Recent Innovation (AJRI)","volume":"45 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141009277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of E-Marketing Strategy and Business Innovation in Optimizing Improvement of Service Quality and Its Effect on MSME Income","authors":"Elli Sulistyaningsih, Wahyu Murti, Cicih Ratnasih","doi":"10.34306/ajri.v5i2.1045","DOIUrl":"https://doi.org/10.34306/ajri.v5i2.1045","url":null,"abstract":"This research aims to analyze e-marketing strategies along with business innovations that can optimize improvements in service quality and their impact on the income of Micro, Small and Medium Enterprises (MSMEs). Improvements in information technology and the internet have changed the way MSMEs run their businesses. The research method used in this research is a survey method, by collecting data from MSME business people through questionnaires related to the use of e-marketing and business innovation in improving service quality and MSME income.The results of this research show that the use of e-marketing strategies, such as creating websites, marketing via social media, and using online advertising, contributes positively to increasing sales and business exposure for MSMEs. Apart from that, business innovation, such as new product development and market expansion, also has a significant influence on service quality and increasing MSME income.This research also found that improving the quality of MSME services, such as good customer service and fast delivery, has a positive impact on customer satisfaction and customer loyalty. This then contributes to increasing MSME income. In the context of MSMEs, the use of e-marketing strategies and business innovation are important factors in improving service quality and income. By adopting the right e-marketing strategies and business innovation, MSMEs can expand their market reach, increase customer satisfaction, and ultimately increase revenue.E-marketing strategies and business innovation have a significant influence on improving service quality and MSME income. This research provides recommendations to MSMEs to adopt e-marketing strategies and business innovation in an effort to optimize improvements in service quality and increase income. \u0000 ","PeriodicalId":482614,"journal":{"name":"ADI Journal on Recent Innovation (AJRI)","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140495622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lawrence Philip, Theresia Pradiani, None Fathorrahman
{"title":"Influence Brand Experience, Viral Marketing and Brand Image to Brand Loyalty to Service Users Streaming Spotify in Indonesia","authors":"Lawrence Philip, Theresia Pradiani, None Fathorrahman","doi":"10.34306/ajri.v5i2.992","DOIUrl":"https://doi.org/10.34306/ajri.v5i2.992","url":null,"abstract":"The development of a competitive music streaming application industry has an impact on the company's success with a focus on brand loyalty. This study aims to understand the effect of brand experience, viral marketing, and brand image on Spotify user loyalty in Indonesia. A quantitative approach was used by involving 100 Spotify user respondents aged 18-50 years, who use Instagram, through a purposive sampling technique. Primary data was collected through a questionnaire with a five-point Likert Scale. Data analysis used multiple linear regression with IBM SPSS version 26. The findings show that brand experience and viral marketing have no positive effect on brand loyalty. However, brand image has a positive influence. Therefore, it is advisable for companies to enhance features and apply conventional marketing strategies to improve brand experience and achieve better brand loyalty.","PeriodicalId":482614,"journal":{"name":"ADI Journal on Recent Innovation (AJRI)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135063217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Technopreneurship Strategy to Grow Entrepreneurship Career Options for Students in Higher Education","authors":"None Nanda Nur Rafiana","doi":"10.34306/ajri.v5i2.995","DOIUrl":"https://doi.org/10.34306/ajri.v5i2.995","url":null,"abstract":"Technopreneurship is one of the technology-based entrepreneurship that can influence in increasing the economic growth of a country. It could reduce the intellectual unemployment rate among recent higher education graduates by creating jobs. Various studies have proven that higher educations have an influence in motivating and shaping the character and mindset of students to choose technopreneurship as a career orientation. This article aims to provide literature about technopreneurship. Technopreneurship studies were conducted by reading and analyzing 28 review journal articles and were summarized in a table of categorization of articles based on article names, objectives, findings and recommendations. The problem faced in this study is that there is a gap between the knowledge and skills of technopreneurship faced by students from various disciplines. To overcome such gaps the higher education is expected to be able to take strategic steps in ensuring that technopreneurship can be an interest and career choice for all students. In conclusion, the study found that there was a significant influence of entrepreneurship education and technopreneurial learning through business incubators integrated into the higher education curriculum in shaping the character and mindset to start a career as a technopreneur among students.","PeriodicalId":482614,"journal":{"name":"ADI Journal on Recent Innovation (AJRI)","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135785097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gantry Robot System Checkers Player","authors":"Edward Boris Manurung, None Geofany, None Dedi","doi":"10.34306/ajri.v5i1sp.911","DOIUrl":"https://doi.org/10.34306/ajri.v5i1sp.911","url":null,"abstract":"Technological developments in the field of moving goods are increasing rapidly. Production processes in fields such as the automotive, medical world, and even for household needs use the Pick and Place system for the production process. It has been proven, for a long time, that research has improved the Pick and Place system for many sectors, especially how this process can be combined with AI. Because of this, there has been a lot of research on how to make robots play games with their own brains. For now, most of the game development for AI is board games such as chess, Checkers, Tic Tac Toe, and other board games. Therefore, this paper will explain how to make a robot that can play board games. By implementing the gantry robot system, the robot will be made to play the Checkers game by integrating the robot with the existing AI checker. The concept of this robot is to use Checkers AI and machine integration with a camera where the robot will compete with humans, the camera will detect it from the game board, and then with the learning process from AI, the robot can determine where to move the pieces and it is hoped that the motor will move according to the AI output command of the Checkers Robot. After tha,t the robot will return to its original position and wait for its turn.","PeriodicalId":482614,"journal":{"name":"ADI Journal on Recent Innovation (AJRI)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135479083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}