Mağallaẗ Al-Buḥūṯ Al-Idāriyyaẗ wa Al-Māliyyaẗ wa Al-Kamiyyaẗ最新文献

{"title":"The Relationship between the Factors affecting using Gamification and Gamification Implementation in Higher Education: The Case of the Egyptian Non-governmental Higher Education Universities","authors":"محمود طارق محمود كامل, سما طاهر عطية","doi":"10.21608/safq.2023.229253.1059","DOIUrl":"https://doi.org/10.21608/safq.2023.229253.1059","url":null,"abstract":": Gamification has been an emerging terminology in the last few decades. With the emergence of innovative technologies, creative learning, and action-oriented mindset; new learning techniques have been born to cope with the fast-paced world which is hovering around the 21st century generations. The gamification concept in Egypt has seen a noticeable development and awareness in the higher-education field; specifically inside institutions that prefer development and have good financial resources and strong management. The current paper is tackling some of the major factors and variables that might positively or negatively impact the implementation of gamification and video games inside the classrooms of non-governmental higher-education institutions. After the improvements of the technological infrastructure like internet connection and the government support to open more higher-education private universities at the New Capital; the road is smooth as ever for the universities’ decision-makers to initiate ambitious projects. The independent variables suggested in the paper are age, involvement and understanding, finances, legalities and regulations, and classroom time; while the independent variable was “gamification implementation in higher-education institutions in Egypt”. The main data collection method used are in-depth interviews;. The interviews were analysed using narrative analysis to deeply dive into the content narrated by the interviewees and uncover the hidden meanings and the distinctive stories and plot elements presented. At the end, a conclusion and an action plan are included to give the universities a glimpse in the actual implementation of gamification.","PeriodicalId":480540,"journal":{"name":"Mağallaẗ Al-Buḥūṯ Al-Idāriyyaẗ wa Al-Māliyyaẗ wa Al-Kamiyyaẗ","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135736846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigating the Impact of Customers' Big Five Personality Traits as a Moderator on the Relationship between Influencer Credibility and Customer Attitude","authors":"عمر أحمد إبراهيم باتع, سما طاهر","doi":"10.21608/safq.2023.212660.1055","DOIUrl":"https://doi.org/10.21608/safq.2023.212660.1055","url":null,"abstract":": This study explores the moderating effect of customers' Big Five personality traits on the relationship between influencer credibility and customer attitude towards promoted products/services. Data were collected from 245 participants in Egypt via a survey. Correlation and regression analyses were conducted using SPSS to test hypotheses and assess personality traits' impact on the influencer credibility-customer attitude relationship. Findings show that influencer credibility's influence on customer attitude varies across personality types. For extraverted individuals, attractive influencers have a positive influence, while trustworthy influencers have a negative effect. Open-minded individuals respond favorably to expert influencers but are less trusting of trustworthy ones. Agreeable individuals are more likely to be influenced by trustworthy influencers. However, conscientiousness and neuroticism do not significantly affect the influencer credibility-customer attitude relationship. These findings suggest other factors contribute to influencer marketing effectiveness. This study offers practical recommendations for influencers to impact their followers positively, considering personality traits, gender, and preferred platforms. Tailoring influencer campaigns to different personality types is crucial. By segmenting the target audience based on traits and creating resonant content, influencers can effectively engage with followers. For example, appealing to extraverts who respond well to attractive influencers can enhance campaign effectiveness. In conclusion, understanding and leveraging followers' personality traits, gender, and preferred platforms in influencer marketing is crucial. Tailored recommendations, audience segmentation and resonant content, foster stronger relationships and influence attitudes. These insights guide influencers in optimizing strategies, cultivating meaningful connections, and ultimately enhancing the effectiveness of influencer-follower relationships in the dynamic landscape of social media.","PeriodicalId":480540,"journal":{"name":"Mağallaẗ Al-Buḥūṯ Al-Idāriyyaẗ wa Al-Māliyyaẗ wa Al-Kamiyyaẗ","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134918565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"دور المراجعة الداخلية فى تحقيق التنمية المستدامة بشركات القطاع العام","authors":"لؤى محمد فؤاد يونس, مختار إسماعيل أبوشعيشع, منى حسن أبو المعاطي","doi":"10.21608/safq.2023.220607.1056","DOIUrl":"https://doi.org/10.21608/safq.2023.220607.1056","url":null,"abstract":"","PeriodicalId":480540,"journal":{"name":"Mağallaẗ Al-Buḥūṯ Al-Idāriyyaẗ wa Al-Māliyyaẗ wa Al-Kamiyyaẗ","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134918574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}