Golden Ratio Of Marketing And Applied Psychology Of Business最新文献

Sustainability Analysis of Carocok Painan Beach Area Management in Pesisir Selatan Regency Pesisir Selatan 地区 Carocok Painan 海滩管理的可持续性分析

Golden Ratio Of Marketing And Applied Psychology Of Business Pub Date : 2024-07-25 DOI: 10.52970/grmapb.v4i2.473

Ricki Gushendrio, Umar Mansyur, M. Mujio

引用次数: 0

Independence and Adaptability: Building Resilience and Competitiveness for Small and Medium-sized Enterprises in the Digital Era 独立性和适应性：打造数字时代中小企业的复原力和竞争力

Golden Ratio Of Marketing And Applied Psychology Of Business Pub Date : 2024-01-30 DOI: 10.52970/grmapb.v4i1.345

R. Rahmi, M. Mursyidin

{"title":"Independence and Adaptability: Building Resilience and Competitiveness for Small and Medium-sized Enterprises in the Digital Era","authors":"R. Rahmi, M. Mursyidin","doi":"10.52970/grmapb.v4i1.345","DOIUrl":"https://doi.org/10.52970/grmapb.v4i1.345","url":null,"abstract":"This study aims to investigate the impact of independence and adaptability on business actors in Balikpapan City amidst the industrial revolution 4.0. The study focuses on Small and Medium Enterprises (SMEs) in the culinary sector of Balikpapan City, wit h a sample size of 30 business actors. A quantitative research approach utilizing primary data is employed, and data collection is conducted through the distribution of questionnaires. Statistical analysis using SPSS verifies the significance of the variables of independence (X1) and adaptability (X2) on the industrial revolution 4.0 when tested simultaneously. The findings reveal that both independence and adaptability substantially influence the industrial revolution 4.0. This study contributes to the existing literature by shedding light on the relationship between independence, adaptability, and the impact of the industrial revolution 4.0 on business actors. The findings provide valuable insights for policymakers, MSMEs, and stakeholders in Balikpapan City in navigating and harnessing the opportunities brought by the industrial revolution 4.0.","PeriodicalId":479820,"journal":{"name":"Golden Ratio Of Marketing And Applied Psychology Of Business","volume":"98 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140483791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring Consumer Psychology in Marketing Management: A Strategic Perspective through Descriptive Inquiry and Literature Review 探索营销管理中的消费者心理学：通过描述性探究和文献综述的战略视角

Golden Ratio Of Marketing And Applied Psychology Of Business Pub Date : 2024-01-30 DOI: 10.52970/grmapb.v4i1.401

Fitriani Mandung, Fitrniani Mandung, S. Sahari, Sitti Rahmi Razak

{"title":"Exploring Consumer Psychology in Marketing Management: A Strategic Perspective through Descriptive Inquiry and Literature Review","authors":"Fitriani Mandung, Fitrniani Mandung, S. Sahari, Sitti Rahmi Razak","doi":"10.52970/grmapb.v4i1.401","DOIUrl":"https://doi.org/10.52970/grmapb.v4i1.401","url":null,"abstract":"This study delves into the intricate dynamics of consumer psychology within the realm of marketing management, aiming to provide valuable insights for marketers and researchers alike. Employing a descriptive inquiry methodology, the research explores various factors influencing consumer behavior, including internal determinants, cognitive processes, and external influences. Through a systematic literature review and thematic analysis, the study elucidates the critical role of brand equity in driving consumer choice and purchase behavior. Additionally, the research highlights the significance of pricing strategies, cognitive biases, and impulse buying behavior in shaping consumer preferences and decisions. The findings underscore the importance of understanding the interplay between situational cues, mood states, and individual traits in driving impulse purchases, offering actionable insights for marketers seeking to capitalize on spontaneous buying opportunities. Moreover, the study identifies emerging trends such as the influence of social media, cultural values, and experiential marketing on consumer behavior, paving the way for further research in this dynamic field. Overall, this research contributes to the ongoing discourse on consumer psychology and offers practical implications for marketers aiming to enhance brand engagement, foster customer loyalty, and drive sustainable business growth.","PeriodicalId":479820,"journal":{"name":"Golden Ratio Of Marketing And Applied Psychology Of Business","volume":"294 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140483719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Green Business Innovation: Sustainable Business Model Development through Integration of Business Model Canvas, Design Thinking, and Islamic Business Ethics 绿色商业创新：通过整合 "商业模式画布"、"设计思维 "和 "伊斯兰商业道德 "开发可持续商业模式

Golden Ratio Of Marketing And Applied Psychology Of Business Pub Date : 2024-01-30 DOI: 10.52970/grmapb.v4i1.337

Lussy Widia Asmaraningtyas, Imelda Dian Rahmawati, Hadiah Fitriyah

引用次数: 0

Internationalization of SME: A systematic Literature Review 中小企业的国际化：系统性文献综述

Golden Ratio Of Marketing And Applied Psychology Of Business Pub Date : 2024-01-30 DOI: 10.52970/grmapb.v4i1.282

Mega Aulianda, S. Sudarmiatin, Hadi Sumarsono

引用次数: 0