{"title":"Pengaruh Citra Merek, Promosi dan Persepsi Harga terhadap Keputusan Pembelian Scarrlett Whitening","authors":"Annisah Wulansari, Hariadi Hadisuwarno","doi":"10.61079/jkemi.v1i1.6","DOIUrl":"https://doi.org/10.61079/jkemi.v1i1.6","url":null,"abstract":"In the skincare sector, the consumer's decision to purchase plays a crucial role in a company's existence, particularly for Scarlett Whitening, as it directly affects profitability. The objective of this study is to examine the effects of brand image (X1), promotion (X2), and price perception (X3) as predictor variables on the purchase decisions (Y) made at Scarlett Whitening. This research adopts a quantitative research design based on surveys and employs an accidental sampling method, with a sample size of 100 individuals who have previously made purchases at Scarlett Whitening. Multiple regression analysis is employed to analyze the data acquired from the participants, and the primary data is directly gathered from the respondents. Research findings show that, independent variables affect purchase decision simultaneously at Scarlett Whitening. However, partially brand image, promotion and price perception affect significantly purchase decision at Scarlett Whitening.","PeriodicalId":478182,"journal":{"name":"Jurnal Kajian Ekonomi dan Manajemen Indonesia (JKEMI)","volume":"135 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135315054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Lokasi Terhadap Kepuasan Pelanggan di Restoran I’am Geprek Bensu Harapan Indah","authors":"Iqbal Hernando Nando, None Hariadi Hadisuwarno","doi":"10.61079/jkemi.v1i1.7","DOIUrl":"https://doi.org/10.61079/jkemi.v1i1.7","url":null,"abstract":"This study aims to analyze the effect of product quality, service quality, and location on customer satisfaction at I'am Geprek Bensu Restaurant. The sample of this study consisted of 100 respondents who were active customers of the restaurant. Data were collected using questionnaires and analyzed using multiple linear regression analysis methods. The results showed that product quality, service quality, and location significantly affect customer satisfaction at I'am Geprek Bensu Restaurant. High product quality, including good taste, attractive presentation, and fresh raw materials, significantly influences customer satisfaction. In addition, good service quality, such as staff friendliness, responsiveness, and service efficiency, also contributes positively to customer satisfaction. These findings suggest that customers tend to feel more satisfied if they receive high-quality products and good service. Furthermore, the location of the restaurant also has a significant influence on customer satisfaction. The strategic location, easy access, and adequate parking facilities provide comfort and convenience for customers to visit the restaurant. These findings suggest that choosing the right location can improve customer satisfaction and reinforce a restaurant's positive image. This research makes an important contribution to understanding the factors that influence customer satisfaction in the restaurant industry. The results of this study guide the management of I'am Geprek Bensu Restaurant to improve product quality, service quality, and choose a strategic location to increase customer satisfaction","PeriodicalId":478182,"journal":{"name":"Jurnal Kajian Ekonomi dan Manajemen Indonesia (JKEMI)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135314940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH BIAYA OPERASIONAL PENDAPATAN OPERASIONAL DAN LIKUIDITAS TERHADAP RETURN ON ASSET (STUDI KASUS PT BANK TABUNGAN NEGARA INDONESIA TAHUN 2018-2022","authors":"None Muhammad Distian Andi Hermawan","doi":"10.61079/jkemi.v1i1.11","DOIUrl":"https://doi.org/10.61079/jkemi.v1i1.11","url":null,"abstract":"Tujuan dari Penelitian ini yaitu untuk melihat pengaruh antara Biaya operasional pendapatan operasional dan Likuiditas terhadap return on asset. Baik secara parsial ataupun simultan. Metode analisis yang digunakan di dalam penelitian ini yaitu metode statistik yang mana sumber data yang digunakan yaitu data sekunder yang bersumber dari bursa efek Indonesia yang mana metode ini untuk mengetahui pengaruh biaya operasional pendapatan operasional dan likuiditas terhadap return on asset. Penelitian ini menggunakan analisis regresi linear berganda dengan terlebih dahulu melakukan pengujian asumsi klasik yaitu uji normalitas, multikolinearitas, dan uji heteroestensitas serta autokorelasi. Hasil olah data di atas menunjukkan variabel X1 yaitu biaya operasional pendapatan operasional bopo terhadap return on asset dengan taraf signifikansinya sebesar 0,22 yaitu lebih besar daripada 0,05 maka dapat dikatakan variabel X1 terhadap y tidak memiliki pengaruh secara parsial dan untuk variabel X2 likuiditas dengan nilai signifikansinya sebesar 0,361 lebih besar daripada 0,05 maka dapat disimpulkan bahwa variabel X2 tidak memiliki pengaruh terhadap variabel y secara parsial","PeriodicalId":478182,"journal":{"name":"Jurnal Kajian Ekonomi dan Manajemen Indonesia (JKEMI)","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135315056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bisnis Kreatif pada Usaha Rumah Tangga Kripik Tempe Sagu Mekar Jaya","authors":"Mujib Farkhan","doi":"10.61079/jkemi.v1i1.8","DOIUrl":"https://doi.org/10.61079/jkemi.v1i1.8","url":null,"abstract":"This study aim For know How business creatively done on business House ladder chips tempeh sago blossom triumph. Entrepreneurship is ability creative, jelly see opportunity And always open For every input And positive changes that can bring business Keep going grow. This research uses a qualitative approach with data from home-based business actors who belong to the Mekar Jaya Trenggalek chips business group. With many activity existing business moment This of course requires entrepreneurs to always develop new ideas. Of course his business creative become something always thing walk side by side inside world business mainly For maintain moderate business run","PeriodicalId":478182,"journal":{"name":"Jurnal Kajian Ekonomi dan Manajemen Indonesia (JKEMI)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
None I D. G. M. Radityana, None I K. Djayastra, None A. A. N. Bagus Danendra, Ngurah Wisnu
{"title":"Pengaruh Upah Minimum, Indeks Pembangunan Manusia dan Pengangguran Terbuka terhadap Jumlah Kemiskinan di Provinsi Bali","authors":"None I D. G. M. Radityana, None I K. Djayastra, None A. A. N. Bagus Danendra, Ngurah Wisnu","doi":"10.61079/jkemi.v1i1.3","DOIUrl":"https://doi.org/10.61079/jkemi.v1i1.3","url":null,"abstract":"Poverty is defined as being trapped in a series of difficult situations that make it difficult to survive and meet the general standards of society. During the last decade, poverty has become a serious discussion both nationally and internationally. In the Province of Bali itself, poverty is something that is classified as a relatively classic problem. In general, the poverty rate in Bali Province has fluctuated both in terms of numbers and percentages. Therefore, this study was to analyze the effect of minimum wages, human development identification and open unemployment on the amount of poverty in Bali Province with the vulnerable years used from 2012 to 2021. The data source in this study is secondary data obtained from The Central Bureau of Statistics (BPS) for the Province of Bali and the UNTAB Library. The data analysis technique used in this study is the classical assumption test method, the coefficient of multiple determination, multiple linear regression, t test and F test. The results of the study show that the minimum wage has a partially significant and negative effect on poverty in the Province of Bali. The Human Development Index has a partial and significant negative effect on poverty in the Province of Bali. Open unemployment has a positive and partially significant effect on poverty in the Province of Bali. Minimum wages, human development index and open unemployment have a positive and real effect simultaneously on poverty in Bali Province","PeriodicalId":478182,"journal":{"name":"Jurnal Kajian Ekonomi dan Manajemen Indonesia (JKEMI)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134920344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH KEJELASAN SASARAN ANGGARAN TERHADAP AKUNTABILITAS KINERJA INSTANSI PEMERINTAH DAERAH DENGAN SISTEM PENGENDALIAN INTERN SEBAGAI VARIABEL MODERASI","authors":"Frensly Loppies, Jefry Gasperz, Franco Limba","doi":"10.61079/jkemi.v1i1.10","DOIUrl":"https://doi.org/10.61079/jkemi.v1i1.10","url":null,"abstract":"This study aims to determine the effect of the clarity of budget targets on the performance accountability of government agencies with the internal control system as a moderating variable. This study uses primary data obtained from respondents through questionnaires distributed to 44 Regional Apparatus Organizations (OPD) in the city of Ambon, with a total of 132 respondents. Data analysis in this study used multiple linear regression analysis and moderated regression analysis using Moderated Regression Analysis (MRA). The results of simple regression analysis show that the clarity of budget targets has a significant effect on the performance accountability of government agencies, while the results of the MRA test show that the Internal Control System variable is not able to moderate the relationship between Clarity of Budget Targets and Performance Accountability of Government Agencies","PeriodicalId":478182,"journal":{"name":"Jurnal Kajian Ekonomi dan Manajemen Indonesia (JKEMI)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134920343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}