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Evaluasi Aktivitas Komunikasi Program MABIM AN 对非洲人与生物圈计划（MABIM AN）传播活动的评估
Bisnis Event Pub Date : 2024-01-28 DOI: 10.32722/bev.v5i17.6575
Chintia Dewi Paramita, Elvi Hidayanti, Firman Syah
{"title":"Evaluasi Aktivitas Komunikasi Program MABIM AN","authors":"Chintia Dewi Paramita, Elvi Hidayanti, Firman Syah","doi":"10.32722/bev.v5i17.6575","DOIUrl":"https://doi.org/10.32722/bev.v5i17.6575","url":null,"abstract":"The purpose of this research is to determine communication that supports activities in the MABIM AN committee and communication that can facilitate the publication of MABIM AN activities. By using communication theory with qualitative methods, the results were obtained that communication can support activities in the MABIM AN committee from preparation to completion of MABIM AN activities. So communication evaluation is very important. Communication can also facilitate the publication of MABIM AN activities through the Public Relations Division. The communication process starts from the planning stage, which ensures that the visual aspects of the publication as the message to be conveyed are also closely related to trends and audience preferences.","PeriodicalId":475975,"journal":{"name":"Bisnis Event","volume":"409 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140490604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Promotional Strategy in Developing Virtual Education Events and Youth Events by Outstanding Youth Indonesia 印度尼西亚杰出青年发展虚拟教育活动和青年活动的推广战略
Bisnis Event Pub Date : 2024-01-28 DOI: 10.32722/bev.v5i17.6456
Thalita Naila Azzahra Naila, Firman Syah
{"title":"Promotional Strategy in Developing Virtual Education Events and Youth Events by Outstanding Youth Indonesia","authors":"Thalita Naila Azzahra Naila, Firman Syah","doi":"10.32722/bev.v5i17.6456","DOIUrl":"https://doi.org/10.32722/bev.v5i17.6456","url":null,"abstract":"It has been almost 2 years that we have lived side by side with the Covid-19 virus, many sectors of the economy have experienced paralysis, including the MICE Industry. The MICE industry is one of the sectors that has been greatly affected by the Covid-19 pandemic, many events that have been planned have had to be postponed or even canceled. New innovations began to emerge, such as holding virtual events. Outstanding Youth Indonesia is one of the start-ups engaged in education that participates in virtual event innovation. OYI organizes events in the field of education such as Scholarship Expo, International Competitions and also educational seminars. This research was conducted to determine the effective promotion strategy in marketing an education and youth event. This study applies a qualitative method, namely data collection through observation and interviews. Data collection techniques were carried out through direct observation methods and actively participated in the implementation of promotional strategies and interviewed the Chief Marketing Officer of OYI in order to obtain valid data related to the promotional strategies carried out. OYI sees the opportunity to use social media as a means to promote the event to be held, so that the promotion strategy that is maximized is the use of social media. Creating social media content that is currently happening among young people and related to events that will be held, as well as collaborating with several influencers to attract a wider target. The use of social media is considered effective because, in 2020 the participants who took part in the events organized by OYI were 15 participants and in 2021 there was an increase to 30 participants, the percentage increase experienced was 100%. The benefit of this research is to become a reference for the use of social media as an effective promotional strategy.","PeriodicalId":475975,"journal":{"name":"Bisnis Event","volume":"249 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140491154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Pemasaran Digital Pelaku UMKM Pada Kawasan Wisata Situ Gede Kota Bogor 茂物市 Situ Gede 旅游区中小微企业数字营销分析
Bisnis Event Pub Date : 2024-01-28 DOI: 10.32722/bev.v5i17.6584
Michelle Angelia, Kurniawan Gilang Widagdyo
{"title":"Analisis Pemasaran Digital Pelaku UMKM Pada Kawasan Wisata Situ Gede Kota Bogor","authors":"Michelle Angelia, Kurniawan Gilang Widagdyo","doi":"10.32722/bev.v5i17.6584","DOIUrl":"https://doi.org/10.32722/bev.v5i17.6584","url":null,"abstract":"The proposal to designate Situ Gede in Bogor City as a Creative Economic Tourism Zone is grounded in the findings of the 2022 RIPPARDA study conducted by the Regional Planning and Development Agency of Bogor City. The envisioned development aims to shape the area as a hub for creative eco-tourism, contributing positively to Bogor City's identity with a strong emphasis on community empowerment and environmental sustainability. The region, including Situ Gede, has organically nurtured Micro, Small, and Medium Enterprises (UMKM) over the years, playing a pivotal role in establishing it as a preferred tourist destination. UMKM entities, recognizing the evolving landscape of technology, have adeptly embraced digital marketing strategies, particularly through social media platforms and Google reviews. Research findings illuminate the presence of 11 active UMKM businesses in the Situ Gede tourism vicinity. Notably, 7 of these businesses leverage social media platforms for digital marketing, while 4 have implemented search engine optimization (SEO) and location tagging on digital maps (Geo Tag) through the Google application. The study underscores the imperative for additional guidance and support for UMKM entities to optimize their utilization of diverse digital marketing channels. It transcends the conventional use of social media platforms, extending to strategies like search engine optimization (SEO) and social media optimization (SMO). Additionally, the research advocates for training initiatives to empower UMKM entities in optimizing online sales, whether through social media platforms or popular marketplaces. This comprehensive study seeks to contribute valuable insights to the international academic community, specifically targeting submission to an international journal. By addressing the intersection of sustainable tourism and economic development in the context of creative eco-tourism zones, the research contributes to ongoing discussions on fostering local businesses and sustainable tourism practices.","PeriodicalId":475975,"journal":{"name":"Bisnis Event","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140490896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Manajemen Event (Studi Kasus Kuliah Umum MICE 2022) 活动管理分析（2022 年 MICE 公开讲座案例研究）
Bisnis Event Pub Date : 2024-01-28 DOI: 10.32722/bev.v5i17.6576
Risqa Adelia Oktaviani, Sarah Qiptiah Putri, Firman Syah, Ajeng Lintang Febriana, Bintang Nabila Katya, Dani Resatama
{"title":"Analisis Manajemen Event (Studi Kasus Kuliah Umum MICE 2022)","authors":"Risqa Adelia Oktaviani, Sarah Qiptiah Putri, Firman Syah, Ajeng Lintang Febriana, Bintang Nabila Katya, Dani Resatama","doi":"10.32722/bev.v5i17.6576","DOIUrl":"https://doi.org/10.32722/bev.v5i17.6576","url":null,"abstract":"The aim of this research is to explain the strategy for bringing in speakers and participants in Kulum MICE 2022 as well as explaining the strategy for managing time for registering Kulum MICE 2022 participants. By using qualitative methodology, the results show that the strategy for bringing in speakers and participants in Kulum MICE 2022 includes, among other things, utilizing connections from MICE lecturers, looking for speakers from industry, and holding a 'Goes to School' program for vocational school students. Meanwhile, the strategy for managing time for registration of Kulum MICE 2022 participants is by implementing time management at an event. Preparing a rundown is a good anticipation in minimizing the effects that arise next.","PeriodicalId":475975,"journal":{"name":"Bisnis Event","volume":"93 7-8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140491640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kawungluwuk Tourism Village Tourist Service Strategy 卡翁卢武克旅游村游客服务战略
Bisnis Event Pub Date : 2024-01-28 DOI: 10.32722/bev.v5i17.6574
Firman Syah, Asterina Anggraini
{"title":"Kawungluwuk Tourism Village Tourist Service Strategy","authors":"Firman Syah, Asterina Anggraini","doi":"10.32722/bev.v5i17.6574","DOIUrl":"https://doi.org/10.32722/bev.v5i17.6574","url":null,"abstract":"The purpose of this study is to explain the service strategy provided by the Pokdarwis of Kawungluwuk Village to tourists visiting Pamoyanan Hill. As a Tourism Village, Kawungluwuk has the advantage of Pamoyanan Hill, which is a mainstay for bringing in tourists. The superior view offered by Pamoyanan Hill is inviting tourists to feel above the clouds in the morning. The cool and sometimes cold air also often hits tourists who choose to stay overnight so they can see the sunrise. To provide convenience and add to the comfort of tourists, there is a form of service from the Pokdarwis of Kawungluwuk Village, such as preparing a warm bajigur drink in a pot. Tourists who spend the night on Pamoyanan Hill by renting a tent can enjoy bajigur drinks. Previously, Pokdarwis had also prepared several views that could become selfie objects for tourists while on Pamoyanan Hill.","PeriodicalId":475975,"journal":{"name":"Bisnis Event","volume":"143 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140491573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Prosedur Registrasi Online Pertunjukan Perempuan-Perempuan Pilihan Oleh PT Kayangan Abadi Andalan 日本天庭有名无主
Bisnis Event Pub Date : 2023-10-31 DOI: 10.32722/bev.v4i16.5988
Mutia Nanda Darmawan, Etty Kongrat
{"title":"Prosedur Registrasi Online Pertunjukan Perempuan-Perempuan Pilihan Oleh PT Kayangan Abadi Andalan","authors":"Mutia Nanda Darmawan, Etty Kongrat","doi":"10.32722/bev.v4i16.5988","DOIUrl":"https://doi.org/10.32722/bev.v4i16.5988","url":null,"abstract":"Registrasi merupakan salah satu unsur penting dalam penyelenggaraan pertunjukan karena registrasi akan menjadi kesan pertama penonton terhadap pertunjukan yang diseleng-garakan. Penelitian ini membahas mengenai prosedur pra registrasi dan registrasi ulang serta hambatan dan solusi yang diberikan selama registrasi dalam pertunjukan Perempuan-Perempuan Pilihan dilakukan. Tujuan dari penelitian ini adalah untuk mengetahui prosedur pra registrasi dan registrasi ulang serta untuk mengetahui hambatan dan solusi yang dilakukan selama registrasi dilaksanakan. Metode pengumpulan data pada penilitian ini menggunakan metode observasi dan metode dokumentasi. Metode analisis data menggunakan analisis kualitatif deskriptif procedural, dimana pengolahan data dilakukan dengan menguraikan data dalam bentuk kalimat teratur, runtun, logis, dan efektif. Hasil penelitian menunjukan bahwa registrasi pada pertunjukan Perempuan-Perempuan Pilihan, yaitu: satu, pra registrasi yang dimulai dengan mempersiapkan platform caket.org, calon penonton melakukan registrasi melalui platform caket.org, sampai dengan calon penonton mendapatkan e-ticket; dua, registrasi ulang, penonton menunjukan e-ticket yang mereka miliki kepada staff registrasi dan staff registrasi akan melakukan scan barcode untuk melakukan pengecekkan data.
 
 Kata Kunci: Pertunjukan, Pra Registrasi, Registrasi Ulang
","PeriodicalId":475975,"journal":{"name":"Bisnis Event","volume":"5 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135977560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Peran Account Executive dalam Mengatasi Klien pada Perusahaan Agency di PT Duabelas Multikreasi Indonesia 客户主管在处理印尼十二位多创意公司客户方面的角色
Bisnis Event Pub Date : 2023-10-31 DOI: 10.32722/bev.v4i16.6263
Putri Aliefiya, Dewi Winarni Susyanti
{"title":"Peran Account Executive dalam Mengatasi Klien pada Perusahaan Agency di PT Duabelas Multikreasi Indonesia","authors":"Putri Aliefiya, Dewi Winarni Susyanti","doi":"10.32722/bev.v4i16.6263","DOIUrl":"https://doi.org/10.32722/bev.v4i16.6263","url":null,"abstract":"Account Executive memiliki peranan yang penting sebagai client service atau client-side dalam sebuah perusahaan agency. Tugas dari Account Executive tidak hanya menjadi perantara antara perusahaan dengan klien saja, namun Account Executive juga harus mampu menjadi representatif perusahaannya dengan baik, dan memiliki beberapa kemampuan tertentu. Tujuan dari penelitian ini adalah untuk mengetahui kriteria dan peran Account Executive, serta cara untuk mengatasi kendala terhadap klien. Penelitian ini menggunakan metode kualitatif dengan melakukan observasi, wawancara, dan praktik langsung. Hasil dari penelitian menggunakan metode tersebut yaitu Penulis memahami kriteria Account Executive yang baik, peran dari Account Executive, dan kendala serta solusi yang dihadapi oleh Account Executive dalam berhubungan dengan klien dan menjadi representatif perusahaan.
 
 Kata Kunci: Account Executive, Agency, Klien","PeriodicalId":475975,"journal":{"name":"Bisnis Event","volume":"164 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135977562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Event Marketing Education Fair Anthology Events & PRs 2022 by PT Meka Eduversity Communications 事件营销教育展活动文集pprs 2022由PT Meka university Communications提供
Bisnis Event Pub Date : 2023-10-31 DOI: 10.32722/bev.v4i16.6045
Binta Fatihiyyah, Firman Syah
{"title":"Event Marketing Education Fair Anthology Events & PRs 2022 by PT Meka Eduversity Communications","authors":"Binta Fatihiyyah, Firman Syah","doi":"10.32722/bev.v4i16.6045","DOIUrl":"https://doi.org/10.32722/bev.v4i16.6045","url":null,"abstract":"MICE – Education Fair is an exhibition activity that displays types of education, both secondary education and higher education. This study aims to analyze elements of the marketing mix such as product, price, place, and promotion for marketing the 2022 Antologi Event & PRs Education Fair. This research was also conducted using the observation and interview methods of Antologi Event & PRs employees as the Event Organizer. The result of this study show that product, price, place, and promotions influence the marketing of the 2022 Education Fair Antologi Event & PRs event.Keyword: MICE, Marketing Mix, Education Fair.","PeriodicalId":475975,"journal":{"name":"Bisnis Event","volume":"41 20","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135977561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pemanfaatan Media Sosial Instagram Pada Acara The 8th Indonesia International Geothermal Convention and Exhibition 2022 Oleh PT Energi Kreatif Dinamika PT Energi Kreatif Dinamika 在 2022 年第八届印度尼西亚国际地热大会暨展览会上利用 Instagram 社交媒体
Bisnis Event Pub Date : 2023-10-31 DOI: 10.32722/bev.v4i16.6296
Annisa Salsabila Nurcahyani, Heri Setyawan
{"title":"Pemanfaatan Media Sosial Instagram Pada Acara The 8th Indonesia International Geothermal Convention and Exhibition 2022 Oleh PT Energi Kreatif Dinamika","authors":"Annisa Salsabila Nurcahyani, Heri Setyawan","doi":"10.32722/bev.v4i16.6296","DOIUrl":"https://doi.org/10.32722/bev.v4i16.6296","url":null,"abstract":"The management of Instagram social media is very important at this moment because through proper management, it can create a good and attractive company image. The need for innovation and creativity in managing social media is very high so that the public can easily access or find out about the company or a particular event. This writing aims to know and study the process of managing Instagram social media for an event. Using a qualitative descriptive research method, namely by collecting data results obtained during the Field Work Practice at PT Energi Kreatif Dinamika. The results of the study showed that the management of Instagram social media goes through 3 stages such as Editorial Plan, Content Plan, and Content Approval.","PeriodicalId":475975,"journal":{"name":"Bisnis Event","volume":"33 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135977559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Peran Organizer dalam Pelaksanaan Kegiatan Employee Gathering Bandara Soekarno-Hatta 分析组织者在执行Soekarno-Hatta机场联合活动中的角色
Bisnis Event Pub Date : 2023-10-31 DOI: 10.32722/bev.v4i16.6262
Evelyn Tahar, Firman Syah
{"title":"Analisis Peran Organizer dalam Pelaksanaan Kegiatan Employee Gathering Bandara Soekarno-Hatta","authors":"Evelyn Tahar, Firman Syah","doi":"10.32722/bev.v4i16.6262","DOIUrl":"https://doi.org/10.32722/bev.v4i16.6262","url":null,"abstract":"Employee gathering dikenal sebagai salah satu metode efektif dalam manajemen sumber daya manusia yang dapat mempererat hubungan antar karyawan, meningkatkan motivasi, dan merayakan pencapaian bersama. Studi ini berfokus pada Employee Gathering Bandara Soekarno-Hatta sebagai bentuk apresiasi terhadap karyawan Kantor Cabang Utama Bandara Soekarno-Hatta atas prestasi mereka pada tahun 2022, serta sebagai alat untuk meningkatkan kinerja. Penelitian ini mengeksplorasi peran penting organizer dalam mengelola kegiatan employee gathering agar mencapai tujuan yang diinginkan. Metode penelitian melibatkan observasi langsung dalam kegiatan Employee Gathering Bandara Soekarno-Hatta dan wawancara dengan pihak terkait. Temuan penelitian menunjukkan bahwa peran organizer memiliki dampak signifikan dalam kesuksesan pelaksanaan kegiatan employee gathering.
 
 Kata Kunci: Employee Gathering, Organizer, Manajemen Acara","PeriodicalId":475975,"journal":{"name":"Bisnis Event","volume":"31 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135977563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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