International Journal of Advances in Social Sciences and Humanities最新文献

Towards Digital Media and Conventional Media Challenge and Opportunity: What to Expect 走向数字媒体与传统媒体的挑战与机遇:期待什么

International Journal of Advances in Social Sciences and Humanities Pub Date : 2023-08-31 DOI: 10.56225/ijassh.v2i3.157

Ahmad Alzubi

引用次数: 0

Digital Content Marketing Influences People to Visit Tourist Destinations 数字内容营销影响人们访问旅游目的地

International Journal of Advances in Social Sciences and Humanities Pub Date : 2023-08-31 DOI: 10.56225/ijassh.v2i3.244

Novita Sari, Mahrinasari MS, Erlina Erlina

{"title":"Digital Content Marketing Influences People to Visit Tourist Destinations","authors":"Novita Sari, Mahrinasari MS, Erlina Erlina","doi":"10.56225/ijassh.v2i3.244","DOIUrl":"https://doi.org/10.56225/ijassh.v2i3.244","url":null,"abstract":"Tourism uses the digital marketing concept and produces digital content marketing (DCM) to communicate services that aim to increase visits to tourist destinations in Indonesia. Therefore, this study aimed to determine DCM’s effectiveness in influencing tourist visits in Indonesia. It adopted the uses and gratification theory, the AISAS marketing communication model, as well as self-brand connection and experience variables. Furthermore, a survey was used with a quantitative approach involving 200 respondents selected using a non-probability sampling technique. Structural equation modeling (SEM) was employed in data analysis with partial least squares (PLS) software. The results showed that DCM containing information about a tourist destination, as well as an invitation to visit a destination, attracts the attention of consumers. In this case, consumers need to find information through websites and social media. Moreover, DCM that prioritizes content designed to the intended consumers’ self-concept cannot help consumers seek information about a tourist destination. Therefore, the invitation to visit is also attractive and makes consumers seek information through websites and social media.","PeriodicalId":471968,"journal":{"name":"International Journal of Advances in Social Sciences and Humanities","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136036494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Investigating the Capital Strengthening Program for Micro and Small Business Enterprises: Financing Feasibility Analysis 小微企业增资方案研究:融资可行性分析

International Journal of Advances in Social Sciences and Humanities Pub Date : 2023-08-31 DOI: 10.56225/ijassh.v2i3.240

Reniati Reniati, Tri Astuti Ramadhani Haliza, Muhammad Fahmi Fauzi

{"title":"Investigating the Capital Strengthening Program for Micro and Small Business Enterprises: Financing Feasibility Analysis","authors":"Reniati Reniati, Tri Astuti Ramadhani Haliza, Muhammad Fahmi Fauzi","doi":"10.56225/ijassh.v2i3.240","DOIUrl":"https://doi.org/10.56225/ijassh.v2i3.240","url":null,"abstract":"The purpose of this study is to analyze the perceptions of MSME actors on capital strengthening programs for micro and small cooperatives, analyze the feasibility (1) of financing with the 5C principle and implementation of policies, (2) analyze the influence of MSME actors' perceptions of capital strengthening programs for micro cooperatives and small impact on policy implementation, as well as the influence of the two variables simultaneously. This research was conducted using quantitative methods by capturing information from quantitative data. Quantitative data were obtained from field studies distributing questionnaires and official government agency publications. This study uses a validity test, reliability test, classic assumption test, multiple linear analysis, hypothesis testing, and the coefficient of determination. The study results concluded that the amount of arrears each year was increasing. The perceptions of SMEs towards the capital strengthening program for micro and small cooperatives did not significantly affect policy implementation. Furthermore, the analysis of Financing Feasibility with the 5C principle has a positive result. However, no significant effect on Policy Implementation, as well as for the variable Perceptions of MSME Actors on the Capital Strengthening Program for Micro and Small Cooperatives and the Feasibility Analysis of Financing with the 5C principle simultaneously does not have a positive and significant influence on Policy Implementation.","PeriodicalId":471968,"journal":{"name":"International Journal of Advances in Social Sciences and Humanities","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136036246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Specific Macroeconomic and Internal Company Variables on the Capital Structure of Manufacturing Listed Companies in the Indonesia Stock Exchange 特定宏观经济变量和公司内部变量对印尼证券交易所制造业上市公司资本结构的影响

International Journal of Advances in Social Sciences and Humanities Pub Date : 2023-08-31 DOI: 10.56225/ijassh.v2i3.242

Tamara Putri Utami Sitompul, Nisrul Irawati, Isfenti Sadalia

{"title":"The Effect of Specific Macroeconomic and Internal Company Variables on the Capital Structure of Manufacturing Listed Companies in the Indonesia Stock Exchange","authors":"Tamara Putri Utami Sitompul, Nisrul Irawati, Isfenti Sadalia","doi":"10.56225/ijassh.v2i3.242","DOIUrl":"https://doi.org/10.56225/ijassh.v2i3.242","url":null,"abstract":"External and internal factors can affect a company's capital structure. Managers cannot limit the macroeconomic component of external factors, while a company can monitor internal factors and their effects. This study aims to determine the effect of specific macroeconomic variables, namely, Interest Rates, Inflation Rates, GDP, and company internal variables, namely, Return on Assets (ROA), Tangible Assets (TAN), and Firm Size (SIZE) on Capital Structure (DER) of food and beverage sub-sector manufacturing companies in the Indonesia Stock Exchange. This research is associative research, and the data type used is quantitative. The data is obtained from the company's financial statements audited on the Indonesia Stock Exchange during the study period. The analytical method used is descriptive analysis and panel data regression. The population of this study is the food and beverage sub-sector manufacturing companies for the period 2017-2021, totaling 62 companies. The sample in this study amounted to 27 companies. The results of this study indicate that simultaneously, Interest Rates, Inflation Rates, GDP, ROA, TAN, and SIZE have a significant effect on DER in food and beverage sub-sector manufacturing companies on the Indonesia Stock Exchange in the 2017-2021 period. Partially, the Interest Rate and TAN variables have a positive and insignificant effect on DER. The inflation rate variable positively and significantly affects DER at = 0.1. The SIZE variable has a positive and significant effect on DER. The GDP variable has a negative and insignificant effect on DER. In contrast, the ROA variable positively and significantly affects DER at = 0.1 in food and beverage sub-sector manufacturing companies on the Indonesia Stock Exchange.","PeriodicalId":471968,"journal":{"name":"International Journal of Advances in Social Sciences and Humanities","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136036654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effects of Leadership Style and Knowledge Sharing on Employee Performance of the Ministry of Transportation in North Sumatra Province, Indonesia 领导风格与知识分享对印尼北苏门答腊省交通部员工绩效的影响

International Journal of Advances in Social Sciences and Humanities Pub Date : 2023-08-31 DOI: 10.56225/ijassh.v2i3.241

Arif Rifai, Prihatin Lumbanraja

{"title":"Effects of Leadership Style and Knowledge Sharing on Employee Performance of the Ministry of Transportation in North Sumatra Province, Indonesia","authors":"Arif Rifai, Prihatin Lumbanraja","doi":"10.56225/ijassh.v2i3.241","DOIUrl":"https://doi.org/10.56225/ijassh.v2i3.241","url":null,"abstract":"Today, the performance of government employees in carrying out their duties and obligations is a critical element in determining the realization of good governance. Improving public services is closely related to the internal culture of local government organizations and the work ethic. In the government, bureaucracy still needs to be improved to achieve optimal performance. This study determines the effects of leadership style and knowledge sharing on the performance of employees of the Ministry of Transportation for North Sumatra Province, Indonesia. This quantitative study uses a survey questionnaire to 354 civil servants from the Ministry of Transportation for North Sumatra Province, Indonesia. The result indicates that the leadership style affects employee performance. also, knowledge sharing affected employee performance. The key to the success of an organization in achieving the desired goals is that the organization can manage its human resources properly. The Ministry of Transportation highly desires this condition for North Sumatra Province as a government institution that serves the community.","PeriodicalId":471968,"journal":{"name":"International Journal of Advances in Social Sciences and Humanities","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136036653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Examining the Effect of Information Quality and Quantity, Source Credibility on Cognitive Trust and Its Impact on Intention to Adopt Information 考察信息质量与数量、信息源可信度对认知信任的影响及其对信息采纳意愿的影响

International Journal of Advances in Social Sciences and Humanities Pub Date : 2023-08-31 DOI: 10.56225/ijassh.v2i3.243

Egi Radiansyah, Mahrinasari MS, Satria Bangsawan

{"title":"Examining the Effect of Information Quality and Quantity, Source Credibility on Cognitive Trust and Its Impact on Intention to Adopt Information","authors":"Egi Radiansyah, Mahrinasari MS, Satria Bangsawan","doi":"10.56225/ijassh.v2i3.243","DOIUrl":"https://doi.org/10.56225/ijassh.v2i3.243","url":null,"abstract":"Technological development allows consumers to easily share reviews about their opinions, experiences, and feedback on a product or service since the advent of online communication. Word of Mouth (WOM) has evolved into electronic Word of Mouth (eWOM). Information is obtainable from different sources, but despite easy access, some are not useful as high-quality information often coexists with misinformation. This study conceptualizes that individuals adopting the information are influenced by the relationship between information quality, source credibility, and the information quantity with the mediation of cognitive trust of e-commerce visitors. The sample included e-commerce visitors, and the data were collected through the online distribution of questionnaires and face-to-face meetings. A total of 500 samples were considered, and purposive sampling was used. The Partial Least Square-Structural Equation Modeling (PLS-SEM) technique, with the help of the SmartPLS 3 application, was employed to analyze the data. The results showed a correlation between information quality and quantity and the impact of source credibility on the cognitive trust of e-commerce visitors. Also, it revealed the influence of cognitive trust on the intention to adopt information.","PeriodicalId":471968,"journal":{"name":"International Journal of Advances in Social Sciences and Humanities","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136036245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0