Emerging Media最新文献

“…you were reared”: Response Comments on Verbal Attacks in Political Discourse on GhanaWeb "......你是被养大的"：对 GhanaWeb 上政治言论中的口头攻击的回应评论

Emerging Media Pub Date : 2024-08-10 DOI: 10.1177/27523543241267960

Rachel G. A. Thompson, E. Agbaglo, Mohammed Yakub

引用次数: 0

Reinventing Fashion as an Affective Apparatus by China's Youth: Bilibili, Danmaku Commentaries, and the Online Hanfu Ceremony During the COVID-19 Outbreak 中国青年将时尚重塑为一种情感工具：COVID-19爆发期间的Bilibili、丹幕评论和网上汉服仪式

Emerging Media Pub Date : 2024-02-25 DOI: 10.1177/27523543241231823

P. Ip, Chen Fan

{"title":"Reinventing Fashion as an Affective Apparatus by China's Youth: Bilibili, Danmaku Commentaries, and the Online Hanfu Ceremony During the COVID-19 Outbreak","authors":"P. Ip, Chen Fan","doi":"10.1177/27523543241231823","DOIUrl":"https://doi.org/10.1177/27523543241231823","url":null,"abstract":"Hanfu, an attire newly reinvented by China's youth, has been revived as traditional Chinese attire and further reconstructed as a symbol of China's emerging cultural identity. During the COVID-19 outbreak in 2020, the annual National Costume Day, launched in 2018 by the Chinese Communist Youth League, transitioned into an online event on Bilibili, an emerging media platform in China. Known as the online Hanfu ceremony, this National Costume Day comprised self-produced short films contributed by Hanfu supporters who created videos during the lockdown. This article employs a case study approach focusing on the online Hanfu ceremony to delve into the impacts of such an event in the wake of a national health crisis. Its results indicate that Hanfu served as an affective apparatus to gather Chinese people online, evoking feelings of nationalism through the notion of cultural confidence. By assembling as a community online via Bilibili, younger Chinese people were able to experience a sense of belonging and affective moments of attachment. Such positive affective sentiments provided solace and cohesion, aiding individuals in navigating the collective ordeal of COVID-19, thereby serving the nation through configuring Hanfu as an affective apparatus—a tool for constituting solidarity.","PeriodicalId":470466,"journal":{"name":"Emerging Media","volume":"36 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140433418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors Influencing Switching Intention and Customer Retention of Over-the-Top (OTT) Viewing Behavior in Taiwan: The Push–Pull– Mooring Model 台湾地区OTT收视行为之转换意向与顾客保留之影响因素:推拉系泊模型

Emerging Media Pub Date : 2023-11-01 DOI: 10.1177/27523543231210140

Po-Chien Chang, Yu-Ping Chiu

{"title":"Factors Influencing Switching Intention and Customer Retention of Over-the-Top (OTT) Viewing Behavior in Taiwan: The Push–Pull– Mooring Model","authors":"Po-Chien Chang, Yu-Ping Chiu","doi":"10.1177/27523543231210140","DOIUrl":"https://doi.org/10.1177/27523543231210140","url":null,"abstract":"The proliferation of over-the-top (OTT) platforms, offering a wide array of on-demand content accessible through the Internet, has reshaped the media landscape and transformed viewing habits. This has led to a decline in traditional cable TV subscriptions and reduced revenue for telecom operators who often bundle TV services with their broadband offerings. The acquisition of customers and retention of existing ones are critical objectives of OTT service providers in Taiwan, and understanding consumer switching behavior can assist them in maintaining their competitiveness. Therefore, the current study applied the push–pull–mooring model to delineate the determinants of users’ switching and retention intention on OTT services. An online survey of 500 individuals was conducted to collect data for this research. This study investigates the factors that affect users who switch or stay in OTT services to gain a specific understanding of how push (service value and customer satisfaction), pull (attractiveness of alternatives and social influence), and mooring (switching costs and habit) effects shape their behavior. Our empirical model provides compelling rationales for understanding the principal antecedents of switching and retention intentions. In addition to push and pull effects, this study also highlights the importance of examining the moderating effects of OTT switching behaviors, such as switching costs and habit experience. Moreover, this study empirically and theoretically extends the understanding of push, pull, and mooring effects on OTT service-switching decisions.","PeriodicalId":470466,"journal":{"name":"Emerging Media","volume":"14 3-4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135222254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Emerging media: Opening a new era in future communication 新兴媒体:开启未来传播新时代

Emerging Media Pub Date : 2023-10-03 DOI: 10.1177/27523543231205343

Benqian Li

引用次数: 0

Book Review: AI for Everyone? Critical Perspectives by Peter Verdegem 书评:人工智能适用于所有人?Peter Verdegem的《批判视角》

Emerging Media Pub Date : 2023-10-03 DOI: 10.1177/27523543231205608

Liangwen Kuo

引用次数: 0

The Role of Open Business Models in Times of OTT Video Innovation: Evidence from Taiwanese Platforms 开放商业模式在OTT视频创新时代的角色:来自台湾平台的证据

Emerging Media Pub Date : 2023-09-12 DOI: 10.1177/27523543231198540

J. Sonia Huang, Foo Nin Ho