{"title":"A language for dealing with emotions in product innovation: a proposal","authors":"A. Teresa, Biazzo Stefano","doi":"10.33422/2nd.icmef.2019.11.731","DOIUrl":"https://doi.org/10.33422/2nd.icmef.2019.11.731","url":null,"abstract":"The knowledge of emotions is essential in all designs created for the customer (e.g. product design, service design, graphic design, food design). The complexity of designing a productservice system to provoke intended emotions involves the need to formulate a shareable, natural, and unambiguous language has emerged. This paper presents a language proposal to discuss emotions in product innovation, which is composed of three key concepts: the human-product emotional interactions, a framework of positive emotions and the emotionaljobs-to-be-done by a product. An exploratory survey with an international community of designers has been implemented in order to review the acceptance and understanding of this framework; the results of the exploratory survey have been the basis of the final refinement of the proposed language, which consists of 1) three categories of human-product emotional interaction, 2) 19 positive emotion types, and 3) 19 emotional jobs-to-done.","PeriodicalId":432913,"journal":{"name":"Proceedings of The 2nd International Conference on Management, Economics and Finance","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128735331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}