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Asia Pacific Journal Of Marketing and Management Review最新文献

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A STUDY ON REASONS TO CHOOSE MBOS FOR SHOPPING WITH SPECIAL REFERENCE TO READY TO WEAR INDUSTRY IN COIMBATORE CITY 以哥印拜陀市的成衣业为例，研究人们购物时选择老板的原因
Asia Pacific Journal Of Marketing and Management Review Pub Date : 2015-11-17 DOI: 10.5958/2249-877x.2017.00086.8
M. Kumar, A. Narayanan
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引用次数: 1
Ethics and Marketing 道德与市场营销
Asia Pacific Journal Of Marketing and Management Review Pub Date : 1900-01-01 DOI: 10.4324/9780203119013-27
P. Reddy
{"title":"Ethics and Marketing","authors":"P. Reddy","doi":"10.4324/9780203119013-27","DOIUrl":"https://doi.org/10.4324/9780203119013-27","url":null,"abstract":"The ethics of marketing and its relationship with the customers forms a cornerstone to the success of the companies. It is natural that customers expect to be treated in a fair manner and with heed. Reliability of service, trustworthiness, responsiveness, understanding and reception of value addition to products are some of the important expectations of the end consumer. They do not, want, 'lip service', unrealistic, promises, or misleading, offerings. Those products which are inherently poor for the customers must be taken off the shelves as the consumer would never want a product/brand that does not add value to them. So there are ethical dilemmas for marketers to meet these expectations and the corresponding ethical implications are also grand.","PeriodicalId":429402,"journal":{"name":"Asia Pacific Journal Of Marketing and Management Review","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132891660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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