Proceedings of The 3rd World Conference on Management and Economics最新文献

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Research on the Influencing Factors of Customer Satisfaction of the Street-stall Economy in the Post-epidemic Period——Taking Shanghai Creative Market as an Example 后疫情时期摊档经济顾客满意度影响因素研究——以上海创意市场为例
Proceedings of The 3rd World Conference on Management and Economics Pub Date : 2022-06-10 DOI: 10.33422/3rd.worldcme.2022.06.300
B. Lan
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引用次数: 0
Neuroscience Research Instruments Used in Neuromarketing 神经营销学中的神经科学研究仪器
Proceedings of The 3rd World Conference on Management and Economics Pub Date : 2022-06-10 DOI: 10.33422/3rd.worldcme.2022.06.500
Mihai Alin Anghel
{"title":"Neuroscience Research Instruments Used in Neuromarketing","authors":"Mihai Alin Anghel","doi":"10.33422/3rd.worldcme.2022.06.500","DOIUrl":"https://doi.org/10.33422/3rd.worldcme.2022.06.500","url":null,"abstract":"In the field of neuroscience, there is a multitude of research instruments of the human brain which make neuronal mechanisms identification possible. This research is setting its objective to identify which are the main neuronal research tools and to see which is the level of their applicability in fields like neuroscience and neuromarketing. Starting from the concept that a neuronal research instrument can offer an advantage in a marketing campaign, a set of specific objectives has been created: identifying the main research tools in neuroscience (SO1); the applicability of these tools in neuromarketing research (SO2). These specific objectives have the mission to confirm or refute some working hypotheses which have the purpose to determine the importance of using these tools: the efficiency of marketing campaigns is higher by using these tools (H1); neuromarketing campaigns are more efficient when they are realized in a controlled environment (H2). Neuroscience is a vast and captivating study field, with many implications for both researchers and marketers. For sure it has provided a great understanding of how marketing campaigns should be created, but also how to understand consumer behavior, needs, and attitudes of individuals. During this research, it is now clearer than ever that neuroscience instruments are the core of not only future neuronal research but present ones too.","PeriodicalId":428419,"journal":{"name":"Proceedings of The 3rd World Conference on Management and Economics","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125251726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Supply Chain Collaboration Efforts on Environmental Performance in the Manufacturing Industry 供应链协作对制造业环境绩效的影响
Proceedings of The 3rd World Conference on Management and Economics Pub Date : 2022-06-10 DOI: 10.33422/3rd.worldcme.2022.06.400
L. Jum’a
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引用次数: 0
Analysis Of Regional Economic Integration Development and Establishment of New Government Assessment Mechanism: Taking the Yangtze River Delta as An Example 区域经济一体化发展分析与新型政府评估机制构建——以长三角为例
Proceedings of The 3rd World Conference on Management and Economics Pub Date : 2022-06-10 DOI: 10.33422/3rd.worldcme.2022.06.200
Kexin He
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引用次数: 0
Discovering the Impact of Remote Onboarding on Wellbeing 发现远程入职对幸福感的影响
Proceedings of The 3rd World Conference on Management and Economics Pub Date : 2022-06-10 DOI: 10.33422/3rd.worldcme.2022.06.100
Roba Elbawab
{"title":"Discovering the Impact of Remote Onboarding on Wellbeing","authors":"Roba Elbawab","doi":"10.33422/3rd.worldcme.2022.06.100","DOIUrl":"https://doi.org/10.33422/3rd.worldcme.2022.06.100","url":null,"abstract":"","PeriodicalId":428419,"journal":{"name":"Proceedings of The 3rd World Conference on Management and Economics","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130616538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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