ERPN: Other Market Strategies (Sub-Topic)最新文献

The Effectiveness of E-Advertisement towards Customer Purchase Intention: Indian Perspective 电子广告对消费者购买意愿的影响:印度视角

ERPN: Other Market Strategies (Sub-Topic) Pub Date : 2019-01-06 DOI: 10.2139/ssrn.3315066

S. Bhakar, S. Bhakar, Keshav Kushwaha, Akansha

引用次数: 6

The Role of Internet Marketing on E-Commerce 网络营销在电子商务中的作用

ERPN: Other Market Strategies (Sub-Topic) Pub Date : 2018-05-01 DOI: 10.5296/BMH.V6I1.13204

Hossein Niavand, R. Mahesh

{"title":"The Role of Internet Marketing on E-Commerce","authors":"Hossein Niavand, R. Mahesh","doi":"10.5296/BMH.V6I1.13204","DOIUrl":"https://doi.org/10.5296/BMH.V6I1.13204","url":null,"abstract":"In this article, the examiner will consider the best Internet promoting routes for the achievement of a business. The principal goal of this article is only understanding the effect of the Internet on various showcasing regions, for example, item improvement and administration arrangement, advancement, valuing and conveyance channels. It is demonstrated that when makers associate straightforwardly with shoppers and abbreviate the circulation channels, wasteful aspects can be killed, item conveyance time can be diminished, and producers can construct the nearer association with purchasers. Purchasers utilize the Internet to lessen costs, discover items generally inaccessible, or increment their shopping accommodation. Online shoppers expect simple, justifiable, and secure requesting and instalment frameworks. Clients need confirmation that requests will be filled promptly. Internet business makes an incentive for clients from various perspectives. Clients are dealt with as a market of one. They can get a more prominent assortment of items, regularly at bringing down costs. The study suggests that businesses should pay special attention to the impacts of the Internet and its uses in marketing to be successful and profitable.","PeriodicalId":425599,"journal":{"name":"ERPN: Other Market Strategies (Sub-Topic)","volume":"337 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120877980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Bitcoin's Pygmalion Effect: Social Entrepreneurs are a Bit-Curious in Marketing a Special Kind of Property! 比特币的皮格马利翁效应:社会企业家对一种特殊财产的营销有点好奇!

ERPN: Other Market Strategies (Sub-Topic) Pub Date : 2018-01-17 DOI: 10.6007/IJARBSS/V7-I12/3714

M. Nadeem

{"title":"Bitcoin's Pygmalion Effect: Social Entrepreneurs are a Bit-Curious in Marketing a Special Kind of Property!","authors":"M. Nadeem","doi":"10.6007/IJARBSS/V7-I12/3714","DOIUrl":"https://doi.org/10.6007/IJARBSS/V7-I12/3714","url":null,"abstract":"Entrepreneurs enter new markets to find high-growth areas. Bitcoin is a cryptographic, software networked, complexly engineered, high energy consuming, permission-less and programmable crypto-currency. Bitcoin appears to be in higher demand among social entrepreneurs than customers resulting in a Pygmalion Effect. The purpose of the study is to examine three main questions: (1) Will Bitcoin’s marketing gain a sustainable traction as a currency of choice for daily transactions? (2) Will Bitcoin scale to become a major payment network on a global scale? (3) Will Bitcoin be replaced by multiple viable crypto-currencies? The study explored how Bitcoins Pygmalion effect will impact consumer’s privacy, purchasing-habits and businessrelationships with cross border payments within the framework of crypto-currency. This study draws on the works of Reither et al. (2017), Yates (2017), Ortisi et al (2016), Bert and Chris (2017), Reijers (2016), Houy and Nicholas (2014). The research method of the study is based on the quality content analysis and primarily relied on the recent research articles, and surveys. The findings contribute to the existing discussion on the Bitcoin mining and the marketing of the cryptographic tokens and block-chain technologies. This study posits that bitcoin has value because both the Pygmalion entrepreneurs and customers believe that it has value and it is likely to be among mainstream global viable currencies. The final sections provide directions for future research on how crypto-companies need to build their distinct message and project it into the larger block-chain conversation for social entrepreneurs. Key implications for researchers, practitioners and policy makers are highlighted.","PeriodicalId":425599,"journal":{"name":"ERPN: Other Market Strategies (Sub-Topic)","volume":"272 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131611666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Re-Defining Marketing in the Light of Recent Contributions and Developments in its Subject Matter 重新定义市场营销在最近的贡献和发展的光的主题

ERPN: Other Market Strategies (Sub-Topic) Pub Date : 2017-07-07 DOI: 10.2139/ssrn.2998472

A. Farayibi

{"title":"Re-Defining Marketing in the Light of Recent Contributions and Developments in its Subject Matter","authors":"A. Farayibi","doi":"10.2139/ssrn.2998472","DOIUrl":"https://doi.org/10.2139/ssrn.2998472","url":null,"abstract":"Marketing has evolved over time and has undergone different eras as a discipline with sundry adaptation to the realities of each era. Despite various misconceptions, continuous development and improvement in the subject matter had formalized its framework as a body of discipline. Also, due to technological improvements, customers have become more sophisticated in their tastes.Thus, marketing functions often adjusts to accommodate these expectations since they are essential for effective value proposition and delivery. Numerous definitions of marketing had been put forward by different authors from the academic and professional dichotomy,but how exhaustive are these definitions in the light of changing values, technological sophistication and broader definition of needs, better management orientation, modern marketplace and scientific processes? While these definitions are the threshold to predicate an increase in the frontiers of the discipline, there is the need for a definition that would reflect the current dynamics of modern days. This paper re-defines marketing in the light of recent trends and developments in its subject matter as a discipline. The aim of this paper is to complement rather than discredit earlier definitions of marketing.","PeriodicalId":425599,"journal":{"name":"ERPN: Other Market Strategies (Sub-Topic)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127659929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Woohoo Tinkerbots! The Marketing Effect of Crowdfunding 哦吼Tinkerbots !众筹的营销效应

ERPN: Other Market Strategies (Sub-Topic) Pub Date : 2016-12-11 DOI: 10.2139/ssrn.3159164

M. Kunz, U. Bretschneider, J. Leimeister

引用次数: 4

Place Branding and Place Surrogacy: The Making of the Masdar Cluster in Abu Dhabi 场所品牌和场所代理:阿布扎比马斯达尔集群的形成

ERPN: Other Market Strategies (Sub-Topic) Pub Date : 2012-12-13 DOI: 10.2139/ssrn.2188936

Sami Mahroum, Yasser Alsaleh

引用次数: 1

What Are Your Customers Still Doing? A Bivariate Generalization of the Latent Attrition Framework 你的客户还在做什么?潜在损耗框架的二元推广

ERPN: Other Market Strategies (Sub-Topic) Pub Date : 2011-04-01 DOI: 10.2139/ssrn.1659847

David A. Schweidel, Young-Hoon Park, Zainab Jamal

{"title":"What Are Your Customers Still Doing? A Bivariate Generalization of the Latent Attrition Framework","authors":"David A. Schweidel, Young-Hoon Park, Zainab Jamal","doi":"10.2139/ssrn.1659847","DOIUrl":"https://doi.org/10.2139/ssrn.1659847","url":null,"abstract":"Latent attrition models serve as the foundation for customer base analyses in transactional settings. Despite their intuitive appeal, limited research has been conducted to generalize these “buy till you die” models to multivariate contexts to examine the nature of attrition when a firm offers multiple types of transactional activities. Attrition for the different activities may be independent, simultaneous, or separate but related events. To investigate this issue, we develop a coupled hidden Markov model in which we use a Gaussian copula distribution to correlate customers’ latent lifetimes, as well as correlate the inter-activity durations. The proposed dynamic model extends the univariate “buy till you die” framework to a bivariate context and nests models that allow for latent attrition in different ways.Using the data provided by a website that allows users to purchase digital content and/or use a free ancillary service that promotes customer engagement, we find positive correlations between the two latent lifetimes, as well as between the times at which the two activities occur, suggesting that the firm can benefit from encouraging use of its ancillary service in a timely manner. We further demonstrate how our bivariate model offers a more complete picture of customers’ dynamic behavior than is afforded by examining multiple transactional activities in isolation.","PeriodicalId":425599,"journal":{"name":"ERPN: Other Market Strategies (Sub-Topic)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126644777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Small Buyers 小的买家

ERPN: Other Market Strategies (Sub-Topic) Pub Date : 2009-04-04 DOI: 10.2139/ssrn.1373040

C. Doyle

引用次数: 0

Ouverture De ‘Market-Driven Management and Competitive Customer Value – 1’ 市场驱动型管理与有竞争力的客户价值- 1

ERPN: Other Market Strategies (Sub-Topic) Pub Date : 1900-01-01 DOI: 10.4468/2009.1.01OUVERTURE

S. Brondoni

引用次数: 5