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Beyond persuasion 除了说服
The Psychology of Advertising Pub Date : 2020-09-09 DOI: 10.4324/9780429326981-7
B. Fennis, W. Stroebe
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引用次数: 0
Setting the stage 搭建舞台
The Psychology of Advertising Pub Date : 2020-09-09 DOI: 10.4337/9781839103414.00008
B. Fennis, W. Stroebe
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引用次数: 0
How advertising affects consumer memory 广告是如何影响消费者记忆的
The Psychology of Advertising Pub Date : 2010-07-12 DOI: 10.4324/9780429326981-3
B. Fennis, W. Stroebe
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引用次数: 0
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