2021 TPRC49: Conference Proceedings最新文献

{"title":"Effects of Market Structure on Broadband Quality in Local U.S. Residential Service Markets","authors":"K. Flamm, P. Varas","doi":"10.2139/ssrn.3898376","DOIUrl":"https://doi.org/10.2139/ssrn.3898376","url":null,"abstract":"\u0000 Does entry and exit of competitors from broadband services markets have large effects on the quality of broadband plans offered to consumers? Answers to this question inform design of subsidies to improved broadband in underserved areas, and antitrust policy. The authors investigate quality effects of entry (or exit) in 2014 legacy (cable and digital subscriber line) duopoly residential markets. Entry or exit by legacy technology providers had large impacts on 2018 service quality, though impacts diminished rapidly with continued entry. Entry by a single fiber Internet service provider (ISP) had no impact on available quality; entry by more fiber ISPs had modest but statistically significant effects.","PeriodicalId":422997,"journal":{"name":"2021 TPRC49: Conference Proceedings","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128832109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Detecting Effects of Misinformation Through Emotion and Trace Behavior","authors":"K. Sussman","doi":"10.2139/ssrn.3911984","DOIUrl":"https://doi.org/10.2139/ssrn.3911984","url":null,"abstract":"To explore the impact of misinformation on social media, this study employed a text analysis process to first identify topics within online rhetoric and emotion toward misinformation on Facebook. Then, emotion and advertising behavioral measures were used to examine the relationship between six discrete emotions and advertising costs. Facebook advertising click-through data were collected between the months of January and November 2020 totaling 44 weeks of data from a sample of 20 national U.S. businesses that advertised on Facebook during the analysis time frame. The regression revealed that fear, identified in the online discourse mentioning misinformation, had a positive and significant relationship with click-through rates. In sum, the results suggest that as fear of misinformation increases, so does the available attention of social media users. Policy implications are discussed.","PeriodicalId":422997,"journal":{"name":"2021 TPRC49: Conference Proceedings","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132825933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Too Hot to Handle?: Native Advertising and the Firestone Dilemma","authors":"Lee Silberberg","doi":"10.2139/ssrn.3897172","DOIUrl":"https://doi.org/10.2139/ssrn.3897172","url":null,"abstract":"Native advertisements are advertisements that mimic the format and content of non-paid for content that surrounds them. Instead of interrupting the content being consumed, native advertisements become part of that content—they are largely indistinguishable from other tweets, posts, videos, and pictures appearing on a given platform. Because of this unique format, native advertisements are often content that consumers want to engage with. This reformulation of advertising has radically remade the process of persuading consumers to act, believe, and consume. And, over the past two decades, native advertising has become both a ubiquitous part of everyday content consumption and an ever-growing, billion-dollar industry. Unfortunately for consumers, native advertising is also very deceptive. While most people believe they differentiate native advertising from non-advertising content, that is unfortunately not the case. To make matters worse, most native advertising does not include a disclosure that it is advertising—and even when a disclosure is present, most consumers still fail to recognize the content as advertising. To paraphrase contemporary native advertising scholars, we live in a world where consumers cannot tell an advertisement and a non-advertisement apart. To control native advertising deception, the Federal Trade Commission has promulgated numerous subregulatory guidance documents, initiated enforcement actions, and engaged with regulated parties through educational events. The FTC’s goal has been to ensure that native advertising is transparent to consumers and that consumer deception from native advertising falls below 15% consumer deception—the threshold established in Firestone Tire & Rubber Co. v. Federal Trade Commission. The outcome of these concerted efforts is an array of unclear, even contradictory guidelines that have worked against achieving the FTC’s goals. This Note proposes that the FTC adopt an easily met strict liability framework for native advertising disclosure. That framework would require that each native advertisement have a disclosure with three elements: (1) the disclosure must include the language “Paid Advertisement” or “Paid Ad”; (2) the disclosure must include the name (and also logo, if available) of the party paying for the advertisement; (3) the first and second elements must be in close proximity to each other and to the advertisement itself. This Note argues the FTC should adopt this framework because it is empirically likely to reduce native advertising deception below the Firestone threshold. Furthermore, this framework will also produce simple, clear guidelines that balance the FTC’s consumer protection interests with the commercial interests of regulated parties.","PeriodicalId":422997,"journal":{"name":"2021 TPRC49: Conference Proceedings","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114162654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}