{"title":"Chapitre 8. La technique du groupe nominal : comment appréhender un marché","authors":"Éric Vernette","doi":"10.3917/vuib.verne.2017.01.0141","DOIUrl":"https://doi.org/10.3917/vuib.verne.2017.01.0141","url":null,"abstract":"","PeriodicalId":413002,"journal":{"name":"Techniques d'étude de marché","volume":"42 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114105713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapitre 7. Le test de concept : comment évaluer le potentiel d’une idée de nouveau produit","authors":"Éric Vernette","doi":"10.3917/vuib.verne.2017.01.0131","DOIUrl":"https://doi.org/10.3917/vuib.verne.2017.01.0131","url":null,"abstract":"","PeriodicalId":413002,"journal":{"name":"Techniques d'étude de marché","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126513111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapitre 5. Rédiger et présenter le rapport d’étude","authors":"Éric Vernette","doi":"10.3917/vuib.verne.2017.01.0109","DOIUrl":"https://doi.org/10.3917/vuib.verne.2017.01.0109","url":null,"abstract":"","PeriodicalId":413002,"journal":{"name":"Techniques d'étude de marché","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131197767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapitre 3. Gérer le terrain d’une étude quantitative","authors":"Éric Vernette","doi":"10.3917/vuib.verne.2017.01.0049","DOIUrl":"https://doi.org/10.3917/vuib.verne.2017.01.0049","url":null,"abstract":"","PeriodicalId":413002,"journal":{"name":"Techniques d'étude de marché","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128057299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapitre 4. Analyser les données d’une étude quantitative","authors":"Éric Vernette","doi":"10.3917/vuib.verne.2017.01.0073","DOIUrl":"https://doi.org/10.3917/vuib.verne.2017.01.0073","url":null,"abstract":"","PeriodicalId":413002,"journal":{"name":"Techniques d'étude de marché","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127952825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapitre 6. Le brainstorming : comment générer de nouvelles idées de produits ou de services","authors":"Éric Vernette","doi":"10.3917/vuib.verne.2017.01.0123","DOIUrl":"https://doi.org/10.3917/vuib.verne.2017.01.0123","url":null,"abstract":"","PeriodicalId":413002,"journal":{"name":"Techniques d'étude de marché","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134509538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}