Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility最新文献

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Corporate Social Responsibility 企业社会责任
Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2347-6.ch006
Chijioke Dikeocha
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引用次数: 0
Influence of CSR Activities on Stakeholders in Foreign Markets 企业社会责任活动对国外市场利益相关者的影响
Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2347-6.ch002
Andrija Barić, M. Omazić, A. Aleksić, Mirjana Pejić-Bach
{"title":"Influence of CSR Activities on Stakeholders in Foreign Markets","authors":"Andrija Barić, M. Omazić, A. Aleksić, Mirjana Pejić-Bach","doi":"10.4018/978-1-7998-2347-6.ch002","DOIUrl":"https://doi.org/10.4018/978-1-7998-2347-6.ch002","url":null,"abstract":"Corporate social responsibility (CSR) can be seen as an important differentiation strategy for organizations operating in foreign markets, as it helps organizations to gain legitimacy, transfer their positive reputation, gain visibility and easily adapt to a new environment. The implementation of CSR activities in foreign markets is often different from the local markets. Beside institutional and legal framework, shareholders' interests can also significantly vary. Therefore, in order to achieve competitive advantage in foreign markets by using CSR, it is necessary to identify the interests of key stakeholder groups and to identify the most efficient activities and communication channels towards them. This chapter provides insight into the importance of CSR activities and communication on stakeholders' management on foreign markets, based on the empirical research on a sample of medium and large export organizations in Croatia. Results of the research indicate the importance and positive influence of CSR activities and communication on stakeholders' management in foreign markets.","PeriodicalId":405677,"journal":{"name":"Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114783664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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