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The Effects of Sister-Store Presence and Market Competition on Product Assortment: Evidence from Book Retailing 姊妹店存在和市场竞争对产品分类的影响:来自图书零售业的证据
Scheller: Marketing (Topic) Pub Date : 2018-04-10 DOI: 10.2139/ssrn.3160337
Tao Chen, Yu Jeffrey Hu, Mohammad Rahman, Jiong Sun
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引用次数: 0
Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry 优惠下降下的价格上涨:以美国纸媒行业为例
Scheller: Marketing (Topic) Pub Date : 2016-08-10 DOI: 10.2139/ssrn.2885476
Adithya Pattabhiramaiah, S. Sriram, Shrihari Sridhar
{"title":"Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry","authors":"Adithya Pattabhiramaiah, S. Sriram, Shrihari Sridhar","doi":"10.2139/ssrn.2885476","DOIUrl":"https://doi.org/10.2139/ssrn.2885476","url":null,"abstract":"Between 2006 and 2011, daily print newspapers in the United States lost 20% of their paid subscribers, partly because of the increasing availability of alternative sources of news, such as free content provided on newspaper websites and by news aggregators such as Yahoo. However, contrary to the expectation that firms respond to softening demand by lowering prices, newspapers increased subscription prices by 40%–60% during this period. In this paper, we explain and quantify the factors responsible for these price increases. We calibrate models of readership and advertising demand using data from a top-50 U.S. regional print newspaper. Conditional on these demand models, we calibrate the newspaper’s optimal pricing equations and assess whether the increases in subscription prices are mainly rationalized by (a) the decline in overall reader willingness to pay (WTP) in the presence of heterogeneity among subscribers, which rendered it optimal for the newspaper to focus on the high WTP readers, or (b) the new...","PeriodicalId":402817,"journal":{"name":"Scheller: Marketing (Topic)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132523060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 26
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