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Format Matters in the Mental Accounting of Funds: The Case of Gift Cards and Cash Gifts 资金心理核算中的格式问题:以礼品卡和现金礼品为例
Beh Mkt: Symbolic Consumer Behavior (e.g. Pub Date : 2006-11-30 DOI: 10.2139/ssrn.948587
Rebecca J. White
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引用次数: 13
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