Academy of Strategic Management Journal最新文献

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Evaluating Customers and Retailers Eco-Behaviour for Identifying Focus Areas in Social Marketing Campaigns 评估顾客和零售商的生态行为，以确定社会营销活动的重点领域

Academy of Strategic Management Journal Pub Date : 2021-01-01 DOI: 10.17632/5R83WTKZZ6.2

V. Thumiki, N. Nawaz, V. Gajenderan, V. Balaji

{"title":"Evaluating Customers and Retailers Eco-Behaviour for Identifying Focus Areas in Social Marketing Campaigns","authors":"V. Thumiki, N. Nawaz, V. Gajenderan, V. Balaji","doi":"10.17632/5R83WTKZZ6.2","DOIUrl":"https://doi.org/10.17632/5R83WTKZZ6.2","url":null,"abstract":"Amid increasing adaptation of social marketing strategies, this empirical research focuses on evaluating customers' and retailers' behaviour that could be changed in favour of eco-friendly goods and practices, respectively, through social marketing campaigns. The main objectives are to find customers' willingness to buy eco-friendly goods even if they are priced higher and retailers' willingness to implement eco-friendly strategies even if they are expensive. Multiple response set analysis, chi-square tests, along post-hoc tests were conducted on the primary data collected from 237 shoppers and 46 retailers in Muscat. Findings indicated that both customers and retailers do not have a comprehensive awareness of the eco-friendly concept. Customers did not express willingness to buy eco-friendly goods if they are priced higher than standard goods. Retailers expressed willingness to use eco-friendly methods even if they are expensive. Social marketing campaigns must a) focus on the cost-benefit perspective of adopting an eco-friendly good, b) focus on the youth customer segment, and c) focus on small retailers. Issues related to environmentalism attain utmost importance in Oman's current transformation into the region's logistics hub. This research contributes to social marketing by identifying areas to be focused on social marketing campaigns in the retail sector.","PeriodicalId":39106,"journal":{"name":"Academy of Strategic Management Journal","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67699723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Tourism and Sustainable Development 旅游与可持续发展

Academy of Strategic Management Journal Pub Date : 2013-01-02 DOI: 10.4324/9780080507446-19

A. Ganesh, C. Madhavi

{"title":"Tourism and Sustainable Development","authors":"A. Ganesh, C. Madhavi","doi":"10.4324/9780080507446-19","DOIUrl":"https://doi.org/10.4324/9780080507446-19","url":null,"abstract":"Tourism is not only a pleasure trip to the visitors but also the largest and the fastest developing industry in the world today. It emerges as a creator of jobs across national and regional economies. WTTC I WEFA research show that Travel & Tourism generated, directly and indirectly, more than 11.7% of GDP and nearly 238 million jobs in the worldwide economy. These figures are forecasted to total 11.7% and 255 million respectively in 2010. Jobs generated by Travel & Tourism are spread across the economy - in retail, construction, manufacturing and telecommunications, as well as directly in Travel & Tourism companies. These jobs employ a large proportion of women, minorities and young people; are predominantly in small and medium sized companies; and offer good training and transferability. Tourism can also be one of the most effective drivers for the development of regional economies. These pattems apply to both developed and emerging economies. It acts as one of the socio - economic tools for sustainable developments of many nations. In addition, it wonderfully works to preseNe nature, culture and heritage of nations. If carefully managed, Tourism can be used to attain the goal of all states that is to eliminate poverty. Many types of Tourism such as Eco- Tourism, heritage Tourism can lift the income of the local people living in and around forests, coastal villages by using their culture, heritage, natural environments etc.","PeriodicalId":39106,"journal":{"name":"Academy of Strategic Management Journal","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2013-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70564067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9