{"title":"Empirische Untersuchung der Wirkung markenbezogener Interaktionen mit SMIs","authors":"Jana Hiddessen","doi":"10.1007/978-3-658-34312-5_3","DOIUrl":"https://doi.org/10.1007/978-3-658-34312-5_3","url":null,"abstract":"","PeriodicalId":387031,"journal":{"name":"Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121017531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Die Relevanz von Social Media Influencern (SMIs) als Instrument zur Markenprofilierung","authors":"Jana Hiddessen","doi":"10.1007/978-3-658-34312-5_1","DOIUrl":"https://doi.org/10.1007/978-3-658-34312-5_1","url":null,"abstract":"","PeriodicalId":387031,"journal":{"name":"Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121416807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}