ERPN: Product Markets & Entrepreneurship Branding (Sub-Topic)最新文献

Competitive Externalities of Tax Cuts 减税的竞争外部性

ERPN: Product Markets & Entrepreneurship Branding (Sub-Topic) Pub Date : 2019-01-18 DOI: 10.2139/ssrn.3265532

Michael P. Donohoe, Ha-Sung Jang, Petro Lisowsky

引用次数: 16

Demand Allocation in Multiple-Product, Multiple-Facility Make-to-Stock Production Systems 多产品、多设备库存生产系统中的需求分配

ERPN: Product Markets & Entrepreneurship Branding (Sub-Topic) Pub Date : 2004-10-01 DOI: 10.1287/mnsc.1040.0250

S. Benjaafar, M. Elhafsi, F. Véricourt

{"title":"Demand Allocation in Multiple-Product, Multiple-Facility Make-to-Stock Production Systems","authors":"S. Benjaafar, M. Elhafsi, F. Véricourt","doi":"10.1287/mnsc.1040.0250","DOIUrl":"https://doi.org/10.1287/mnsc.1040.0250","url":null,"abstract":"We consider the problem of allocating demand arising from multiple products to multiple production facilities with finite capacity and load-dependent lead times. Production facilities can choose to manufacture items either to stock or to order. Products vary in their demand rates, holding and backordering costs, and service-level requirements. We develop models and solution procedures to determine the optimal allocation of demand to facilities and the optimal inventory level for products at each facility. We consider two types of demand allocation, one in which we allow the demand for a product to be split among multiple facilities and the other in which demand from each product must be entirely satisfied by a single facility. We also consider two forms of inventory warehousing, one in which inventory locations are factory based and one in which they are centralized. For each case, we offer a solution procedure to obtain optimal demand allocations and optimal inventory base-stock levels. For systems with multiple customer classes, we also determine optimal inventory rationing levels for each class for each product. We use the models to characterize analytically several properties of the optimal solution. In particular, we highlight eight principles that relate the effects of cost, congestion, inventory pooling, multiple sourcing, customer segmentation, inventory rationing, and process and demand variability.","PeriodicalId":385921,"journal":{"name":"ERPN: Product Markets & Entrepreneurship Branding (Sub-Topic)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2004-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133378541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 44

The Impact of Brand Trust on Brand Loyalty Mediated by Customer Satisfaction: Case of Tokobagus.com (now OLX.co.id) 顾客满意介导的品牌信任对品牌忠诚的影响:以Tokobagus.com(现OLX.co.id)为例

ERPN: Product Markets & Entrepreneurship Branding (Sub-Topic) Pub Date : 1900-01-01 DOI: 10.20474/jabs-1.1.2

Editor Jabs

{"title":"The Impact of Brand Trust on Brand Loyalty Mediated by Customer Satisfaction: Case of Tokobagus.com (now OLX.co.id)","authors":"Editor Jabs","doi":"10.20474/jabs-1.1.2","DOIUrl":"https://doi.org/10.20474/jabs-1.1.2","url":null,"abstract":"Visiting stores as the conventional way of shopping has been modernized into an online shopping trend. In fact, the emergence of numerous e-commerce sites leads to an interesting and needs-to-be-anticipated competition. Tokobagus.com (now OLX.co.id), a leading online shopping website in Indonesia with the highest visitors traffic, needs to sustain its position by implementing a good strategy and employing necessary factors in its business, i.e.brand trust, customer satisfaction and brand loyalty. These are required to boost profits and sustain the business within the tight competition. This study is conducted as a causal-associative research by using a quantitative approach. One hundred respondents are surveyed through online questionnaires with a convenience sampling. Their responses are analyzed by using descriptive and path analyses. The results show that the brand trust of Tokobagus.com is high, meaning that consumers are satisfied with the business. In parallel, the brand loyalty is high. In fact, brand trust directly affects customer satisfaction, while customer satisfaction directly affects brand loyalty. In addition, brand trust directly affects brand loyalty and, indirectly, brand trust affects brand loyalty with customer satisfaction as a mediating factor.","PeriodicalId":385921,"journal":{"name":"ERPN: Product Markets & Entrepreneurship Branding (Sub-Topic)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124891966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 21

Behavioral Economic Growth, Technological Change and Productivity in Qatar 卡塔尔的行为经济增长、技术变革与生产力

ERPN: Product Markets & Entrepreneurship Branding (Sub-Topic) Pub Date : 1900-01-01 DOI: 10.2139/ssrn.2003386

Issam A.W. Mohamed

引用次数: 0