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Research Methodology in Marketing最新文献

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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations 市场营销研究方法论:理论发展、实证方法和科学哲学思考
Research Methodology in Marketing Pub Date : 2019-03-04 DOI: 10.1007/978-3-030-10794-9
M. Eisend, Alfred Kuss
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引用次数: 9
Hypotheses and Models for Theory Testing 理论检验的假设和模型
Research Methodology in Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-10794-9_7
M. Eisend, Alfred Kuss
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引用次数: 0
Obtaining Data for Theory Testing: Operationalization, Measurement, and Data Collection 为理论测试获取数据:操作化、测量和数据收集
Research Methodology in Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-10794-9_6
M. Eisend, Alfred Kuss
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引用次数: 0
Testing Causal Relationships 检验因果关系
Research Methodology in Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-10794-9_8
M. Eisend, Alfred Kuss
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引用次数: 0
Generalizability of Research Results 研究结果的普遍性
Research Methodology in Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-10794-9_9
M. Eisend, Alfred Kuss
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引用次数: 0
Research Ethics and Research Practice 研究伦理与研究实践
Research Methodology in Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-10794-9_10
M. Eisend, Alfred Kuss
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引用次数: 0
The Nature and Relevance of Theories 理论的性质和相关性
Research Methodology in Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-10794-9_2
M. Eisend, Alfred Kuss
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引用次数: 0
The Philosophy of Science Viewpoint: Scientific Realism 科学哲学观:科学实在论
Research Methodology in Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-10794-9_3
M. Eisend, Alfred Kuss
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引用次数: 0
Approaches for Theory Testing 理论检验方法
Research Methodology in Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-10794-9_5
M. Eisend, Alfred Kuss
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引用次数: 0
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