{"title":"Unleashing women's philanthropy","authors":"Cannie Campbell, Sean Clifford","doi":"10.69554/ryvp6408","DOIUrl":"https://doi.org/10.69554/ryvp6408","url":null,"abstract":"Women are gaining power and prominence in almost every corner of society, and philanthropy is no exception. As women's philanthropy continues to grow in all areas such as healthcare, education and humanitarian work, the need for advancement shops to pay particular attention to this phenomenon is critical. At James Madison University (JMU), Women for Madison (WFM), a women-led initiative, was formed in 2013 with a mission to promote investment in the future of JMU. In the last few years, JMU has embarked on a bold initiative to engage its women donors to become a visible and leading force in philanthropy. That effort eventually led WFM to create a women's giving society, the Amethyst Circle. The Amethyst Circle is the first-of-its-kind giving society at JMU. Together, JMU and WFM are harnessing the collective power of women's philanthropy to raise US$1m every two years through 200 women donors. Members will help open doors to high-achieving students who need scholarships to attend the university. This paper highlights what JMU has sought to achieve, and how other institutions of higher education might be inspired to make gender equality a focus of their giving.","PeriodicalId":38426,"journal":{"name":"Journal for Advancement of Marketing Education","volume":"7 4","pages":"345-345"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147902930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Guided vs. Self-Directed Instruction on Students’ Information Literacy Skills","authors":"Christiane Schroeter, Lindsey M. Higgins","doi":"10.63963/001c.150542","DOIUrl":"https://doi.org/10.63963/001c.150542","url":null,"abstract":"Purpose of the Study. Given the shift toward an increasingly knowledge-based economy, educators and employers have expressed the desire to emphasize students’ information literacy. Being information literate extends beyond the classroom setting and provides skills for independent investigations needed in internships and professional positions in marketing. However, in order to most effectively teach information literacy, what teaching styles are most appropriate? Should students be guided by the instructor or develop skills as independent learners? Our study determines the impact of a guided versus self-directed instruction method on students’ information literacy skills. Method/Design and Sample. Using a survey with objective and subjective measures of information literacy, we collected data from eight sections of an introductory marketing course, where some of the students were guided in their information literacy education, while the others learned through a self-directed approach. Results. Results indicate that a scaffolding approach through guided teaching enhances information literacy more than self-directed methods. This suggests emphasizing guided information literacy instruction in undergraduate marketing education; however, raises questions about the role of student independence in the learning process. Value to Marketing Educators. In many instances, the formal incorporation of information literacy in undergraduate marketing programs is still developing. We provide a unique contribution to marketing education by assessing which teaching methodology is most effective in developing, promoting, and assessing the critical and analytical thinking of students. Our findings are readily applicable to similar introductory marketing classes, which is beneficial to educators.","PeriodicalId":38426,"journal":{"name":"Journal for Advancement of Marketing Education","volume":"23 1","pages":"1-10"},"PeriodicalIF":0.0,"publicationDate":"2015-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://jame.scholasticahq.com/article/150542.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147891830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}