Agricultural Socio-Economic Empowerment and Agribusiness Journal最新文献

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Kinerja Usahatani Kopi Liberika di Kecamatan Betara Kabupaten Tanjung Jabung Barat
Agricultural Socio-Economic Empowerment and Agribusiness Journal Pub Date : 2023-01-28 DOI: 10.20961/agrisema.v1i2.63967
Dwi Nurul Amalia, Yuyun Kurniati, I. Wahyuni
{"title":"Kinerja Usahatani Kopi Liberika di Kecamatan Betara Kabupaten Tanjung Jabung Barat","authors":"Dwi Nurul Amalia, Yuyun Kurniati, I. Wahyuni","doi":"10.20961/agrisema.v1i2.63967","DOIUrl":"https://doi.org/10.20961/agrisema.v1i2.63967","url":null,"abstract":"The research aims to 1) to know the description of liberica coffee farming in Betara District, 2) to analyze the income of liberica coffee farming in Betara District, and 3) to analyze the feasibility level of liberica coffee farming in Betara District. The research was conducted in Betara District, Tanjung Jabung Barat Regency. The data used were primary and secondary data. The sampling technique was simple random sampling. The number of sample farmers was 77 people, with a division of 44 people in Mekar Jawa Village and 33 people in Bunga Tanjung Village. Data analysis used descriptive and quantitative analysis of income and feasibility of liberica coffee farming with R/C ratio and π/C ratio. The results showed 1) the land area owned by liberica coffee farmers in the study area averaged 1,95 Ha. The planting pattern of liberica coffee is made in a mixed farming technique with areca nut. Labor activities in liberica coffee farming include maintenance, harvest, and post-harvest. 2) Average production of 239 Kg/Ha/Year, with total costs of Rp 1.925.874/Ha/Year, the revenue of Rp. 7,170,000/ha/year and income earned of Rp. 5,244,153/ha/year. Liberica coffee income in the study area is still relatively low. This means that Liberika coffee cannot be used as the primary source of income for farmers and can only be an additional source of income. 3) The results of the R / C analysis of the liberica coffee farming ratio of 3.72 and π / C ratio analysis of 272.3% means that it is feasible to cultivate.","PeriodicalId":377315,"journal":{"name":"Agricultural Socio-Economic Empowerment and Agribusiness Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133530505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Risiko Produksi dan Pendapatan Usahatani Kakao di Desa Kuajang Binuang Kabupaten Polewali Mandar
Agricultural Socio-Economic Empowerment and Agribusiness Journal Pub Date : 2023-01-28 DOI: 10.20961/agrisema.v1i2.64433
Wahyuni Arsyad, Sri Mardiyanti, Nadir Nadir, Nailah Nailah, Soleh Molla
{"title":"Risiko Produksi dan Pendapatan Usahatani Kakao di Desa Kuajang Binuang Kabupaten Polewali Mandar","authors":"Wahyuni Arsyad, Sri Mardiyanti, Nadir Nadir, Nailah Nailah, Soleh Molla","doi":"10.20961/agrisema.v1i2.64433","DOIUrl":"https://doi.org/10.20961/agrisema.v1i2.64433","url":null,"abstract":"Cocoa is a commodity that has high economic value and has the potential for sustainability to continue to be developed.  Cocoa is a mainstay commodity in various regions in Indonesia, one of which is West Sulawesi which is included in the five largest cocoa bean producing provinces in Indonesia.  This study aims to determine the level of production and income as well as the risk of production and income of cocoa farming in Kuajang Village, Binuang District, Polewali Mandar Regency. The method used in this study is a quantitative approach that emphasizes the analysis of numerical data.  The sampling technique was carried out using the simple random sampling method. The sample in this study was 40 cocoa farmer respondents or 20% of the cocoa farmer population, which totaled 200 people. Data was collected by observation, interviews and documentation.  Analysis of the data used is the Coefficient of Variation (CV) analysis.  The results showed that the CV value of production risk was 0,76 which was classified as high risk or very risky.  This is because of the attack of pests and plant diseases that reduce the production of cocoa plants.  While the CV value of income risk is 0,18 which is classified as low risk.  This risk also includes the impact of pests and diseases that cause low production and quality of cocoa beans.","PeriodicalId":377315,"journal":{"name":"Agricultural Socio-Economic Empowerment and Agribusiness Journal","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128148873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pendapatan Usaha Tetes Tebu sebagai Pupuk Organik Cair di Desa Janti Kecamatan Papar Kabupaten Kediri
Agricultural Socio-Economic Empowerment and Agribusiness Journal Pub Date : 2023-01-28 DOI: 10.20961/agrisema.v1i2.64672
Rizki Cahyo Utomo, Melinda Nur Dianasari, Khofifa Nur Atika, Nastiti Winahyu
{"title":"Pendapatan Usaha Tetes Tebu sebagai Pupuk Organik Cair di Desa Janti Kecamatan Papar Kabupaten Kediri","authors":"Rizki Cahyo Utomo, Melinda Nur Dianasari, Khofifa Nur Atika, Nastiti Winahyu","doi":"10.20961/agrisema.v1i2.64672","DOIUrl":"https://doi.org/10.20961/agrisema.v1i2.64672","url":null,"abstract":"The by-product of processing sugar cane into sugar is molasses. Molasses is used as an liquid organic fertilizer which is applied to corn in Janti Village, Papar District, Kediri Regency. In addition to the demand for molasses, the large area of corn causes an increase in the demand for labor outside the family to apply the fertilization process. This causes the business of providing molasses liquid organic fertilizer to be developed by adding fertilizing labor services. The request is an opportunity for molasses business owners so it needs to be equipped with an analysis of income calculations for future business development. The purpose of this study is to analyze the income of molasses business. The research location was determined purposively with the consideration that the location is the only distributor of molasses in the area. Based on the results of the analysis, it is found that the business is feasible to run. The R/C analysis shows the result of 5.27 which means that every one unit of cost incurred will generate the revenue. The results show that the business is feasible to be developed. Break Event Point (BEP) rupiah of molasses liquid organic fertilizer business can break even at the price of Rp 231.00 per liter with BEP production of 63,208.06 liters per season.","PeriodicalId":377315,"journal":{"name":"Agricultural Socio-Economic Empowerment and Agribusiness Journal","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121427731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Efisiensi Teknis dan Ekonomis Pada Usahatani Padi di Desa Alang-alang Kecamatan Tragah Kabupaten Bangkalan
Agricultural Socio-Economic Empowerment and Agribusiness Journal Pub Date : 2023-01-28 DOI: 10.20961/agrisema.v1i2.62663
Meliana Ahdiningtyas, Al Maidatatia, Shelian Fitri, Sofiatul Uyun, Fitri Alwi
{"title":"Efisiensi Teknis dan Ekonomis Pada Usahatani Padi di Desa Alang-alang Kecamatan Tragah Kabupaten Bangkalan","authors":"Meliana Ahdiningtyas, Al Maidatatia, Shelian Fitri, Sofiatul Uyun, Fitri Alwi","doi":"10.20961/agrisema.v1i2.62663","DOIUrl":"https://doi.org/10.20961/agrisema.v1i2.62663","url":null,"abstract":"This study aims to analyze the level of technical, allocative and economic efficiency of farmers in Alang-Alang village towards rice farming, and to determine the factors that affect production efficiency. This research was conducted in Alang-Alang Village, Tragah District, Bangkalan Regency, the determination of this location was carried out purposively or intentionally. The number of respondents used in this study were 40 respondents using the Accidental Sampling technique. Analysis of the data used is in the form of an analysis of the stochastic frontier production function which is estimated by the maximum likelihood (MLE) method using the Frontier 4.1 program. Based on the results of the study, it can be shown that the level of technical efficiency of rice commodities in Alang-Alang Village, Tragah District, Bangkalan Regency is 0,73 (efficient enough), economic efficiency is 0,324 (not efficient), and allocative efficiency is 0,46 (not efficient). Factors or variables that significantly influence and have a positive value on rice production are labor. The source of technical inefficiency that has a significant and negative value is age. So that in maximizing rice production, farmers must increase the number of workers in their farming activities. ","PeriodicalId":377315,"journal":{"name":"Agricultural Socio-Economic Empowerment and Agribusiness Journal","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125168875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Tipe Perilaku Konsumen dalam Membeli Teh Celup 分析顾客购买茶包的行为类型
Agricultural Socio-Economic Empowerment and Agribusiness Journal Pub Date : 2022-10-13 DOI: 10.20961/agrisema.v1i2.61897
Rahmawati Setiyani, A. Fitria, Tiara Asfarida, Retna Dewi Lestari
{"title":"Analisis Tipe Perilaku Konsumen dalam Membeli Teh Celup","authors":"Rahmawati Setiyani, A. Fitria, Tiara Asfarida, Retna Dewi Lestari","doi":"10.20961/agrisema.v1i2.61897","DOIUrl":"https://doi.org/10.20961/agrisema.v1i2.61897","url":null,"abstract":"The basic method used in this research is descriptive. The number of samples selected for analysis was 30 samples. The research technique used is a survey technique, namely research in which data collection takes samples from one population. Sampling was done using a random sampling technique (random sampling) on some tea bags consumers. The data used in this study is primary data. The involvement of consumers in the decision-making process of purchasing tea in Solo Raya is high, meaning that consumers are involved in evaluating the attributes of tea products to make the best decisions in purchasing tea products. These attributes include taste, scent, color, packaging, packaging design, content capacity, price, and distribution of tea products.","PeriodicalId":377315,"journal":{"name":"Agricultural Socio-Economic Empowerment and Agribusiness Journal","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125696431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Faktor-Faktor yang Memengaruhi Keuntungan Usaha Tani Tembakau di Kecamatan Manisrenggo Kabupaten Klaten
Agricultural Socio-Economic Empowerment and Agribusiness Journal Pub Date : 2022-08-13 DOI: 10.20961/agrisema.v1i1.61618
Zurinda Adkha Rachmanindita, S. Handayani, Wiwit Rahayu
{"title":"Faktor-Faktor yang Memengaruhi Keuntungan Usaha Tani Tembakau di Kecamatan Manisrenggo Kabupaten Klaten","authors":"Zurinda Adkha Rachmanindita, S. Handayani, Wiwit Rahayu","doi":"10.20961/agrisema.v1i1.61618","DOIUrl":"https://doi.org/10.20961/agrisema.v1i1.61618","url":null,"abstract":"The agricultural sector, especially plantations, has entered the business world that considers profit in its activities. One of them is tobacco farming in Manisrenggo Sub-district, Klaten Regency. This study aims to determine the costs, revenues, income, and profits of tobacco farming, and what factors affect the profits of tobacco farming in Manisrenggo Sub-district, Klaten Regency. The method used in this research is descriptive analytical purposive location determination, and sampling using random sampling method. The data were analyzed by farming and multiple linear regression. The results showed that the average revenue from tobacco farming was IDR22,377,755.40 per planting period per ha, the total cost was IDR12,486,217.36 per planting period per ha, the income was IDR12,023,202.48 per planting period per ha, and the profit was IDR9,974,588.43 per planting period per ha. Factors that have a significant effect on the profits of tobacco farming are land area and production costs with positive coefficient values. The level of education has a negative and significant effect on the profits of tobacco farming.","PeriodicalId":377315,"journal":{"name":"Agricultural Socio-Economic Empowerment and Agribusiness Journal","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125088671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Pengendalian Kualitas Produk dengan Metode Statistical Processing Control pada Usaha Bakpia Wirda 用Wirda Bakpia的努力的统计处理方法分析产品质量控制
Agricultural Socio-Economic Empowerment and Agribusiness Journal Pub Date : 2022-08-13 DOI: 10.20961/agrisema.v1i1.61471
Rizki Fitra Santosa, Heru Irianto, Isti Khomah
{"title":"Analisis Pengendalian Kualitas Produk dengan Metode Statistical Processing Control pada Usaha Bakpia Wirda","authors":"Rizki Fitra Santosa, Heru Irianto, Isti Khomah","doi":"10.20961/agrisema.v1i1.61471","DOIUrl":"https://doi.org/10.20961/agrisema.v1i1.61471","url":null,"abstract":"This study aims to identify the types of product defects, production process control limits, leading problems, factors causing the main issues in the production process, and corrective actions on the main problems in Bakpia Wirda's production. The primary research method is quantitative and qualitative descriptive. The research location is Bakpia Wirda, a bakpia business located in Tasikmadu Sub-district, Karanganyar Regency. The data used in this research are primary and secondary. Data analysis used the statistical processing control method with analytical tools in the form of (1) examination sheet or checksheet, (2) P-chart control diagram, (3) Pareto diagram, and (4) cause and effect diagram. The data taken is bakpia production data for September-October 2021. The results showed that the types of defective bakpia found during the production process were charred bakpia, torn skin bakpia, deformed bakpia, and too hard bakpia. There is one point outside the control limit, namely the point on the 3rd day, outside the upper control limit (UCL). The types of product defects of burnt bakpia and torn skin bakpia are the most dominant problems because they contribute 79.84% of the total product defects. Proposed improvements to the burnt bakpia defect are installing a timer during the roasting process, routine maintenance on the internal components of the stove, and adding a layer of the metal plate under the pan. Meanwhile, the proposed improvement for the torn skin bakpia defect is to increase the number of production workers, expand the production site, and add ventilation holes.","PeriodicalId":377315,"journal":{"name":"Agricultural Socio-Economic Empowerment and Agribusiness Journal","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115331182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hubungan Pola Komunikasi Penyuluh Pertanian Lapangan (PPL) dengan Penerapan Teknik Budidaya Sayuran Sawi di Kecamatan Paal Merah Kota Jambi
Agricultural Socio-Economic Empowerment and Agribusiness Journal Pub Date : 2022-08-13 DOI: 10.20961/agrisema.v1i1.61437
Anty Widyaningrum, J. Jamaludin, S. Kurniasih
{"title":"Hubungan Pola Komunikasi Penyuluh Pertanian Lapangan (PPL) dengan Penerapan Teknik Budidaya Sayuran Sawi di Kecamatan Paal Merah Kota Jambi","authors":"Anty Widyaningrum, J. Jamaludin, S. Kurniasih","doi":"10.20961/agrisema.v1i1.61437","DOIUrl":"https://doi.org/10.20961/agrisema.v1i1.61437","url":null,"abstract":"Agricultural extension activities are one of the efforts to change farmers' behaviour and develop farmers, including knowledge, skills and attitudes. This is done to realize agricultural development where one of the goals is to increase productivity. The objectives of this study are 1) knowing the communication patterns carried out by field agricultural extension workers, 2) knowing the level of application of mustard cultivation technology, and 3) knowing the relationship between communication patterns and the application of mustard cultivation techniques. This research was carried out in Paal Merah Sub-district and the Lingkar Selatan Village of Jambi City. The selection of the site was made deliberately. The sample in this study was 53 mustard farmers in both villages. This study used descriptive analysis and correlation analysis with the Spearman Rank method. The results showed that the communication patterns carried out were one-way communication patterns, two-way communication patterns, and multi-directional communication patterns. As a result, 92.45% of mustard farmers are at the level of application of high category mustard cultivation techniques, and 7.55% are in a low category. Based on the results of spearman rank analysis, it is known that the pattern of one-way communication is not related to the level of application of mustard cultivation techniques; the relationship category is weak and has a negative direction. On the other hand, the two-way and multi-directional communication patterns are related to the degree of application of mustard cultivation techniques, including the category of strong relationships and having a positive direction.","PeriodicalId":377315,"journal":{"name":"Agricultural Socio-Economic Empowerment and Agribusiness Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133198856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Tingkat Kepuasan Konsumen terhadap Tanaman Hias di Bursa dan Pelelangan Menggung Forest Art 2 Kecamatan Tawangmangu 消费者对室内植物的满意程度在达旺满街2号的森林艺术和拍卖中
Agricultural Socio-Economic Empowerment and Agribusiness Journal Pub Date : 2022-08-13 DOI: 10.20961/agrisema.v1i1.61336
Erlin Aristiana Novita Sari, Muhammad Elsa Santosa, Muhammad Fariskan Anggara, Agung Prasetyo
{"title":"Tingkat Kepuasan Konsumen terhadap Tanaman Hias di Bursa dan Pelelangan Menggung Forest Art 2 Kecamatan Tawangmangu","authors":"Erlin Aristiana Novita Sari, Muhammad Elsa Santosa, Muhammad Fariskan Anggara, Agung Prasetyo","doi":"10.20961/agrisema.v1i1.61336","DOIUrl":"https://doi.org/10.20961/agrisema.v1i1.61336","url":null,"abstract":"Consumers have an important role in the business world, one of which is the ornamental plant business. Consumer satisfaction was strongly influenced by the level of income, where consumers have a decision in choosing a product they will buy. Knowledge of consumer perceptions is important to increase farmers' income. This research method uses a descriptive approach, where data collection was carried out using interviews and direct surveys. Data were analysed using the Consumer Satisfaction Index (CSI). The level of consumer satisfaction with ornamental plants on the stock exchange and the auction of ornamental plants at Menggung Forest Art 2 was classified into the very satisfied category. Consumer satisfaction with ornamental plants is influenced by attributes such as variety, level of product uniqueness, product prices, future price predictions, and the appearance of plants in pots. Improvements regarding the selection of pots that are more adapted to the size of the plant and the selection of pot colours need to be made by traders or ornamental plant auctioneers.","PeriodicalId":377315,"journal":{"name":"Agricultural Socio-Economic Empowerment and Agribusiness Journal","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128066150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh Ekuitas Merek dan Atribut Produk terhadap Keputusan Pembelian Konsumen Gula Pasir di Pasar Swalayan Kota Surakarta 产品的品牌权益和当值对日惹超市糖消费者购买决定的影响
Agricultural Socio-Economic Empowerment and Agribusiness Journal Pub Date : 2022-08-13 DOI: 10.20961/agrisema.v1i1.61912
Tirto Mulyo, Endang Siti Rahayu, E. W. Riptanti
{"title":"Pengaruh Ekuitas Merek dan Atribut Produk terhadap Keputusan Pembelian Konsumen Gula Pasir di Pasar Swalayan Kota Surakarta","authors":"Tirto Mulyo, Endang Siti Rahayu, E. W. Riptanti","doi":"10.20961/agrisema.v1i1.61912","DOIUrl":"https://doi.org/10.20961/agrisema.v1i1.61912","url":null,"abstract":"White sugar is one of the beverage ingredients with the highest amount of consumption in Indonesia. This is based on drinking habits and processed foods that use granulated sugar. The large selection of brands and product attributes offered by the company gives people the option to buy white sugar products they want. Consumers have to make decisions in every purchase of white sugar products. This study aims to find out the characteristics of white sugar consumers in Surakarta City supermarkets, analyze the influence of brand awareness/associations, perception of quality, and brand loyalty to brand equity in white sugar consumers in Surakarta City supermarkets, and analyze the influence of brand equity and product attributes on purchasing decisions in white sugar consumers in Surakarta City supermarkets. This research used descriptive method of analytics with a non-probability sampling method using 150 respondents. The method of data collection using interview method with questionnaire. Data analysis using structural equation modeling (SEM) methods with SmartPLS 3.3.3 software. The results showed that white sugar consumers in Surakarta City supermarkets were dominated by 17-30 years old, female gender, undergraduate education level, income of Rp1,500,001.00-Rp3,000,000.00 per month, family members 4 people, the amount of consumption 1.1-5 kg per month, with the gulaku white sugar brand. A significant variable affecting brand equity in white sugar consumers in Surakarta supermarkets is the perception of quality and brand loyalty. The brand awareness variable does not have a significant influence.","PeriodicalId":377315,"journal":{"name":"Agricultural Socio-Economic Empowerment and Agribusiness Journal","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127885469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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