{"title":"Teoría de la elección del consumidor:","authors":"Alejandro J. Useche","doi":"10.2307/J.CTVC5PFCB.7","DOIUrl":"https://doi.org/10.2307/J.CTVC5PFCB.7","url":null,"abstract":"","PeriodicalId":375073,"journal":{"name":"Principios de marketing","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117182882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"El enfoque de la relación comunitaria y los modelos de marketing","authors":"F. Juárez","doi":"10.2307/J.CTVC5PFCB.9","DOIUrl":"https://doi.org/10.2307/J.CTVC5PFCB.9","url":null,"abstract":"","PeriodicalId":375073,"journal":{"name":"Principios de marketing","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123490536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"El plan de marketing","authors":"L. Cañas","doi":"10.2307/j.ctvc5pfcb.5","DOIUrl":"https://doi.org/10.2307/j.ctvc5pfcb.5","url":null,"abstract":"","PeriodicalId":375073,"journal":{"name":"Principios de marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131311135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"El marketing digital y los nuevos indicadores de la cadena de valor integrada on/off","authors":"J. A. Sánchez-Torres","doi":"10.2307/J.CTVC5PFCB.6","DOIUrl":"https://doi.org/10.2307/J.CTVC5PFCB.6","url":null,"abstract":"","PeriodicalId":375073,"journal":{"name":"Principios de marketing","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133701804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Prólogo","authors":"Olga Parra Villamil","doi":"10.2307/j.ctvc5pfcb.3","DOIUrl":"https://doi.org/10.2307/j.ctvc5pfcb.3","url":null,"abstract":"","PeriodicalId":375073,"journal":{"name":"Principios de marketing","volume":"69 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114014810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"El marketing y su aplicación en la administración","authors":"D. H. B. Ramírez, M. González","doi":"10.2307/J.CTVC5PFCB.4","DOIUrl":"https://doi.org/10.2307/J.CTVC5PFCB.4","url":null,"abstract":"","PeriodicalId":375073,"journal":{"name":"Principios de marketing","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122838665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}